Senior Marketing Operations Manager
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Team
The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes, and execute campaign operations, tooling, automation, and reporting to run the Marketing team. We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution—ensuring we deliver on our growth objectives.
About the Role
As a Senior Marketing Operations Manager, you will be responsible for executing on key marketing operations including campaign operations, campaign reporting, campaign attribution, ROI analysis, and audience management/data enrichment at scale. This role requires a blend of analytical expertise, strategic thinking, and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.
Responsibilities
- Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
- Automated Programs: Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.) and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data.
- Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with CRM (Salesforce), marketing automation tools (Customer.io, etc.), and sales automation tools (Outreach).
- Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools.
- Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
- Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making.
- Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
- Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.
We're Looking for Someone Who Has
- 7+ years of experience in marketing operations, revenue operations, marketing analytics, or related analytical roles within a high-growth B2B, SaaS, or tech environment.
- Strong data analysis and financial modeling skills, with the ability to work with complex datasets.
- Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
- Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker).
- Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
- Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
- Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
- High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.
Bonus Points for.
- ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics.
- PLG & Enterprise Sales Models – Knowledge of both product-led growth (PLG) and enterprise marketing strategies.
- Experience in a High-Growth SaaS Environment – Understanding of marketing operations in fast-paced, scaling companies.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers’ success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We can’t win without each other
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
As a Senior Marketing Operations Manager at Mixpanel, you'll dive into the exciting world of event analytics, contributing to how companies like Netflix and Pinterest analyze their customer data. Your expertise in marketing operations will shine as you manage campaigns, optimize processes, and drive significant marketing efficiencies. With a focus on automation workflows, you'll use tools like Hightouch and Salesforce to ensure our marketing initiatives are targeted and data-driven. Your role isn't just about keeping things running smoothly; it’s about being a strategic partner within our Marketing Leadership, helping streamline operations to align with our growth objectives. You'll take charge of campaign reporting, attribution analysis, and audience management, leveraging your analytical skills to provide insights that fuel decision-making. Imagine crafting automated campaigns tied to real-time data, or designing scalable data pipelines that seamlessly integrate our marketing and customer data. If you possess at least 7 years of experience in marketing operations and a passion for using data to drive impactful results, you’ll thrive in our collaborative, fast-paced environment. At Mixpanel, we believe in the value of open communication and customer success, and we’re excited for you to contribute to our mission of helping businesses harness the power of their data for better decision-making.
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