Paid Media Lead

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an experienced Paid Media Lead to join our Growth Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. 

About the role:

As the Paid Media Lead at Skin + Me you will lead and manage our paid search (PPC) and paid social activity, from owning the day to day management of the accounts, to planning and executing tests, all whilst ensuring strong execution of activity. This is an exciting role which  will be instrumental to helping us hit our KPIs and ambitious growth targets. 

The ideal candidate will have strong experience within paid search and paid social and have experience leading a small team. This role will work closely with the Growth Marketing Manager and other senior stakeholders both in the growth team and beyond. The successful candidate will be confident working autonomously and communicate well. They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business. 

What you’ll do:

• Own the strategy of your assigned channels (Meta, Google and TikTok), making sure we leverage the strengths of each channel to drive cost effective customer acquisition. Use data and insights to underpin your decision making and hit your KPIs.
• Own the creative brief process with a constant Test & Learn approach 
• Track and manage the paid media marketing budget - flagging and reporting if we’re behind targets, and leading the team to take necessary actions to achieve targets. 
• Work with the paid media executive to create, optimise and analyse results of paid media campaigns across the three brands 
• Serve as the team representative in both team and leadership meetings, confidently presenting updates and addressing questions.
• Ensure the key learnings and best practices of each channel are shared effectively across all relevant teams, including UX, Influencer and CRM teams and across our three brands 
• Manage a Paid Media Executive, overseeing their workload and providing support for performance and professional development as needed.
• Work closely with the Paid Media Executive to manage workload across our three brands, and collaborate with growth leads across the three brands to ensure we hit our targets 
• Own channel reporting, communicate results at all levels in a clear and concise manner. Ensure channel reporting processes are operating smoothly.
• Lay out an optimisation roadmap for your channels, including creative, targeting, bidding, and UX. Work collaboratively with the Creative, Influencer and Tech teams to implement changes and understand results.
• Create a plan to scale opportunities and drive growth across the online channel mix, building on existing activities
• Collaborate closely with Marketing and other members of the Growth team to align with the marketing calendar and plans

About you:

• Strong hands on experience across the performance marketing mix driving growth from channels including PPC and Paid Social
• Outstanding knowledge of the Google Ads, Meta and TikTok platforms, gained through hands on experience
• Confident using advanced Excel techniques and an eagerness to learn further data skills
• Experience working in a fast paced, high growth and data driven organisation 
• Experience working with design and copywriting teams to deliver best-in-class creatives for your channels
• Commercially-minded with an inquisitive mind
• Previous experience in people management is desirable

Why should you choose Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! 
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too.
• Equity – We offer a compensation package of salary and share options that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. 
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too. 
• Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you’ll receive a cash bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that. 

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation.  We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate  custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com. 

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?