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Marketing Specialist - job 1 of 2

Hi! And thanks for stopping by! 

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. 


About the Team

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.


About the Role

As a Marketing Specialist, you’ll design and roll out engaging campaigns tailored to specific customer groups and products. Using a variety of marketing tools, you’ll attract attention, keep customers interested, boost sales, and build loyalty. You’ll also measure the success of your campaigns, using feedback and data to keep improving.


What will keep you busy...
  • Plan and run marketing campaigns that align with customer needs, focusing on web and strategic partnership channels.
  • Collaborate with senior team members to complete initiatives and deliver impactful results
  • Assist with large-scale campaigns and take ownership of smaller promotions, coordinating creative, offers and pricing across teams
  • Develop engaging email series, webinars and content for partners to promote offers and share insights
  • Support key events ensuring they are well-executed and meet business objectives
  • Use data and analytics to track campaign performance and improve strategies, while understanding customer needs and commercial goals


What we'd love to see from you...
  • Experience creating marketing campaigns that get results
  • Organised, detail-focused, and great at managing projects
  • A great teammate who thrives in a fast-paced, collaborative environment
  • Strong communicator with the ability to present ideas and influence others
  • Familiar with marketing tools like HubSpot and Google Platforms
  • Analytical approach with a knack for using data to inform decisions
  • Adaptable and proactive, ready to tackle challenges in a dynamic setting


Our Culture & Benefits 

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.  

🎥 See what it's like to work at MYOB and what we're all about.


🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! 

🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 

🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 

🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! 

🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 

🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 


We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.  


MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!  Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB.  So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!

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What You Should Know About Marketing Specialist, MYOB

Hey there! If you're a Marketing Specialist looking for an exciting opportunity, MYOB in Melbourne has just the spot for you! At MYOB, we’re not just about finance and accounting anymore; we’ve evolved into a comprehensive business management platform that empowers our customers across Australia and New Zealand. As part of our Unified marketing team, your mission will be to create and execute captivating campaigns that resonate with specific customer segments and product offerings. You'll be diving into the world of strategic partnerships and web channels, utilizing various marketing tools to not only attract attention but also foster customer loyalty. Imagine developing engaging email series, webinars, and exclusive content for our partners while ensuring impactful campaigns that align with our business goals. Plus, you’ll be leveraging data analytics to continuously refine our strategies based on what works best for our audience. If you thrive in a fast-paced, collaborative environment and have a knack for project management, we want to hear from you! Here at MYOB, we value diverse perspectives and innovative ideas because, together, we can drive unbelievable results for businesses everywhere. Join us and take your marketing career to new heights where your work truly matters!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at MYOB
What are the main responsibilities of a Marketing Specialist at MYOB?

As a Marketing Specialist at MYOB, your primary responsibilities will include planning and executing marketing campaigns that align with customer needs, particularly through web and strategic partnership channels. You'll collaborate with senior team members, lead smaller promotions, create engaging email content, and ensure that our events are executed successfully to meet business objectives.

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What qualifications are required for a Marketing Specialist at MYOB?

For the Marketing Specialist role at MYOB, we’re looking for candidates with experience in creating marketing campaigns that achieve measurable results. Strong organizational skills, proficiency with marketing tools such as HubSpot and Google platforms, and an analytical mindset for using data to inform decisions are essential qualifications for success in this position.

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How does MYOB support career development for Marketing Specialists?

MYOB is committed to fostering growth in our Marketing Specialists by providing access to in-house training, conference opportunities, and resources like LinkedIn Learning. We focus on creating a learning environment where leaders guide team members to drive their own development, ensuring everyone can enhance their skills continuously.

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What type of work environment can Marketing Specialists expect at MYOB?

At MYOB, the work environment is flexible and collaborative. Our 'Flexperience' initiative allows team members to design their own workspace, and we offer various leave options to support work-life balance. We foster a culture of openness, where ideas are valued, and every team member’s contribution matters.

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What sets MYOB apart for a Marketing Specialist position?

MYOB stands out by championing diversity and promoting a culture where 'Culture Add' is prioritized. We believe in hiring individuals who not only align with our values but also bring diverse perspectives to enrich our workplace. This philosophy helps create an engaging and innovative atmosphere, making MYOB an exciting place to grow your marketing career.

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Common Interview Questions for Marketing Specialist
Can you describe a successful marketing campaign you created in your previous roles?

When answering this question, detail the campaign's objectives, the strategies you implemented, and the results achieved. Highlight how you used data to drive decisions and adjustments throughout the campaign to enhance its effectiveness.

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How do you measure the success of a marketing campaign?

Discuss specific metrics and KPIs you track, such as conversion rates, engagement levels, and ROI. Be prepared to explain how you analyze this data and adjust strategies accordingly to improve future campaigns.

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What marketing tools and platforms are you familiar with?

Mention tools like HubSpot, Google Analytics, or other relevant software. Provide examples of how you have used these tools in your previous roles to drive successful marketing initiatives.

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How do you stay up to date with marketing trends?

Share your methods for keeping informed, including following industry leaders, reading marketing journals, attending webinars, or participating in networking events. Emphasize the importance of continuous learning in the marketing field.

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Tell us about a time you had to collaborate with a team. How did you ensure success?

Provide a specific example that showcases your teamwork skills. Discuss how communication, delegation, and mutual respect played a role in achieving the project goals. Highlight your approach to managing diverse opinions to foster a productive team environment.

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How do you prioritize multiple marketing projects?

Discuss your organizational strategies, such as creating a project management timeline or using tools to track progress. Speak to the importance of understanding project deadlines and aligning priorities with business goals.

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What strategies would you implement for customer retention?

Discuss various strategies such as loyalty programs, personalized content, and follow-up communications. Emphasize your knowledge of customer behavior and how it influences retention techniques.

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How do you handle a marketing campaign that is not performing as expected?

Explain your process for analyzing performance data, identifying areas of improvement, and making informed adjustments. Highlight the importance of flexibility and a willingness to experiment in your marketing approach.

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Describe how you would conduct market research for a new product.

Outline the steps you would take in the market research process, including identifying target audiences, analyzing competitor strategies, and collecting data through surveys and interviews. Emphasize the value of understanding customer pain points and preferences.

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What role does content play in your marketing campaigns?

Discuss how content serves as a tool for engaging customers and conveying brand messages. Highlight your experience in developing various content types, such as blog posts, emails, and social media updates, and how they contribute to overall campaign success.

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What do we do? We offer business management solutions. More than 50 of them, to be exact. Everything to help you with accounting, payroll, payments, retail point of sale, CRM and professional tax solutions - and more. We grow with you Once you st...

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April 14, 2025

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