Marketing Intern (w/m/d)

The Marketing Intern at Universal Pictures will engage in a variety of tasks that include supporting the marketing team in promoting films, assisting the sales team with reporting and statistics, contributing to creative marketing strategies, and collaborating with agencies. This role also covers event coordination and requires analytical skills for reporting and research, ensuring a well-rounded experience in the film marketing industry.

To apply for the Marketing Intern position at Universal Pictures, candidates must have a completed secondary education, be currently enrolled in a relevant marketing program, and provide a valid enrollment confirmation for the duration of the internship. Strong German and English language skills are essential, while additional French language skills are a plus.

The Marketing Internship at Universal Pictures in Zurich is designed for a duration of 6 months, commencing ideally on April 1st. This full-time internship provides a comprehensive experience within the fast-paced entertainment industry, allowing interns ample time to learn and grow their marketing skills.

Key skills for a Marketing Intern at Universal Pictures include creativity, strong organizational capabilities, an ability to work independently and in a team, proficiency in MS Office (especially Word, Excel, and PowerPoint), and familiarity with digital platforms. A passion for films and the cinema is also imperative for this role.

Interns at Universal Pictures can expect to gain hands-on experience in marketing strategies specific to the film industry, working within a dynamic and professional team. This role also offers opportunities for international collaboration, developing analytical and creative skills, and directly contributing to promotional campaigns for major films.

When answering this question, focus on detailing your role and the skills you utilized. Discuss the project's goals, the strategies implemented, and the outcomes. Highlight how your creativity and organization contributed to the success of the project, even if it was a school assignment.

Express your passion for films and how Universal Pictures represents a unique opportunity to learn in a highly creative environment. Mention specific films or campaigns of theirs that inspired you, showing your knowledge and enthusiasm for the company.

Demonstrate your organizational skills by outlining a step-by-step approach to task management. Emphasize your use of tools (like to-do lists or project management apps) and your ability to adapt priorities based on deadlines and project importance.

Discuss your research methods, audience analysis, and the importance of a creative approach. Mention the collaboration with teams, brainstorming sessions, and how you would integrate social media and traditional advertising to maximize reach.

Consider recent trends in the industry, such as digital consumption or audience engagement challenges. Craft an answer that reflects both your knowledge of current issues and your innovative ideas for overcoming those challenges.

Provide a clear example detailing your role in a team project. Discuss communication strategies, your contributions, and how you supported team dynamics, ensuring your emphasis is on collaboration and positive results.

Highlight specific skills such as analytical thinking, creativity, communication, and proficiency in marketing tools. Provide examples of how these skills have been developed through academic or personal projects.

Discuss your openness to feedback and how you view it as an opportunity for growth. Provide an example of a time you received criticism and how you adapted and improved your work as a result.

Emphasize the importance of social media as a cost-effective way to engage audiences and build buzz around film releases. Discuss strategies for utilizing various platforms to create engaging content and foster community interaction.

Share specific resources you follow, such as industry blogs, podcasts, or events. Demonstrating your proactive approach to staying informed shows your commitment to continuous learning and professional growth in marketing.