Marketing Operations Specialist

The Marketing Operations Specialist at OnBoard will take charge of managing the Marketing Automation platform, primarily focusing on Marketo. This includes executing marketing campaigns, optimizing segmentation, analyzing campaign performance, and ensuring the integrity of the marketing database. You'll collaborate with cross-functional teams to drive global nurture campaigns, evangelize best practices, and manage integrations with various tech applications.

To qualify for the Marketing Operations Specialist position at OnBoard, candidates should ideally have a Bachelor’s degree in fields like Marketing or Business Administration. You'll need 4-6 years of experience in marketing operations and at least 3-5 years as a Marketo Administrator, along with certifications being preferred. Proficiency in Salesforce and Excel, along with a solid understanding of data workflows and marketing principles, is essential for success.

OnBoard is dedicated to the professional growth of its Marketing Operations Specialists through comprehensive training, access to best practice documentation, and collaboration with cross-functional teams. As a member of our team, you will have opportunities to enhance your skills not just in Marketo and data management but also in strategic marketing implementations, advancing your career in the marketing field.

In the role of a Marketing Operations Specialist at OnBoard, you will primarily utilize Marketo as your Marketing Automation platform. Additionally, you'll work with Salesforce for data management, as well as various ad tech and event management tools that support marketing initiatives. Familiarity with Excel will also be important for analyzing data and generating reports.

OnBoard provides a robust benefits package for its Marketing Operations Specialists, which includes comprehensive health plans, a generous 401K match, unlimited PTO, and various flexible spending accounts. Employees also enjoy a supportive, casual work environment that focuses on personal and professional growth, promoting a culture of diversity and inclusiveness.

In answering this question, focus on specific projects where you've managed Marketo. Highlight your experience with campaign implementations and data management, discussing any challenges you've overcome with data integrity or workflow optimization.

Detail processes you’ve implemented to maintain high data quality, such as regular audits, consistency checks, and close collaboration with cross-functional teams. Illustrate it with examples that show your problem-solving abilities.

Explain how you utilize various metrics to evaluate campaign success, such as engagement rates and conversion tracking. Discuss tools or methodologies you apply to draw actionable insights and how you've used this data to optimize future campaigns.

Share your level of experience with Salesforce, detailing how you've integrated it with marketing platforms. Highlight any specific projects where you’ve contributed to improving lead management or campaign processes.

Discuss specific strategies you've employed to improve lead segmentation, nurture flows, and lifecycle management. Use examples to demonstrate your understanding of customer engagement and retention tactics.

Talk about your systematic approach to managing integrations, focusing on the importance of testing and continuous monitoring. Provide instances where you've successfully implemented or troubleshot integrations to ensure smooth workflows.

Mention resources like webinars, industry blogs, or communities that you follow to keep your knowledge current. Describe how you incorporate newfound insights into your work to improve practices and outcomes.

Share a detailed narrative of a project, including your role, the challenges faced, and the measurable results achieved. Focus on showcasing your contribution and how it aligns with overall marketing goals.

Illustrate your communication and collaboration skills by discussing experiences working alongside teams like IT or Sales Ops. Highlight how you approached project coordination and the importance of cross-departmental relationships.

Articulate your awareness of current challenges such as data privacy laws or integrating new technologies. Discuss ways to address these challenges effectively, using your insights and proactive solutions.