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Senior Product Marketing Manager

Who We Are


Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.


As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.


Who You Are 


You are a passionate, results-driven product marketing leader with a flair for diving deep into data and translating that into strategic messaging that drives customer engagement. You thrive in a fast-paced environment where the intersection of market intelligence, analytics, and storytelling is at the heart of your work.


Reporting to the Director of Product Marketing, you’ll own key product areas in the physical security domain, taking full responsibility for crafting and delivering compelling narratives and high-quality go-to-market assets. You’ll create impactful messages that resonate deeply with our target audiences, and you’ll collaborate with cross-functional teams to turn insights into action.


You are an expert at leveraging analytics, customer feedback, and market trends to guide your decisions. But equally, you understand the power of a compelling narrative in driving customer adoption. You're adept at turning complex concepts into simple, engaging, and actionable stories that move markets.


You have a passion for working with cutting-edge technology, including AI, and you're eager to experiment with new ways of improving efficiency and delivering more value. Above all, you’re proactive, detail-oriented, and thrive in an environment where you can make a tangible impact—rolling up your sleeves when necessary and driving change from the front.


If you are proactive, detail-oriented, and unafraid to roll up your sleeves to make a tangible impact, this role is for you


Key Responsibilities
  • Market Intelligence: Gather and analyze market research, competitive insights, dashboards, and customer feedback to shape product positioning, messaging, and strategy that drives adoption and demand
  • Positioning & Messaging: Develop and maintain a differentiated value proposition, messaging framework, and supporting assets & materials for your product area that cut through the noise and resonate with your target audience
  • Product Launches: Create and execute go-to-market strategies for product launches, including detailed launch plans, and coordinate cross-functional efforts to ensure successful rollouts and sustained engagement
  • Enablement: Partner with Sales and Customer Success teams to create and deliver playbooks, pitch decks, battle cards, case studies, and other materials that support customer conversations and sales efforts
  • Buyer Enablement: Develop targeted buyer personas, clear messaging, and collateral tailored to different audience segments and go-to-market channels
  • Cross-Functional Collaboration: Work closely with Product, Sales, and broader GTM teams to align strategies, share insights, and ensure smooth, high-quality execution of product initiatives across the organization
  • Training & Resources: Collaborate with Enablement teams to create and deliver training materials, FAQs, and tools that ensure Sales and Client Success teams can effectively communicate Ontic's value and drive customer success


Qualifications
  • 3+ years of B2B SaaS product marketing experience, with 5+ years total in related roles preferred
  • Proven expertise in developing product messaging and positioning for both technical and non-technical audiences
  • Strong communication and storytelling skills, with the ability to break down complex concepts into simple, clear, and impactful narratives
  • Demonstrated success in planning and executing product launches and go-to-market strategies that have resulted in measurable impact
  • Ability to juggle multiple projects and priorities in a fast-paced, dynamic environment
  • Strong collaboration and interpersonal skills with experience working across teams (Product, Sales, Marketing) to drive results
  • Data-Driven Mindset: A passion for analytics and data-driven decision-making. You excel at interpreting dashboards, market insights, and feedback to inform your strategy, and you’re ready to leverage data to drive success
  • Tech-Savvy: Familiarity with AI technology and its potential to enhance marketing efficiency and delivery. Eagerness to experiment with new tools to create value for Ontic and its customers
  • Experience in security, risk management, or related industries is a plus


$140,000 - $160,000 a year
Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bonus plan, equity, benefits, and other opportunities at Ontic. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at recruitment@ontic.co  or call (512) 572-7400


Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Quarterly company ME (mental escape) days

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations


Ontic is an equal-opportunity employer.  We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.


All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.

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CEO of Ontic
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Lukas Quanstrom
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What You Should Know About Senior Product Marketing Manager, Ontic

Join Ontic as our Senior Product Marketing Manager in Austin, Texas, and take on a vital role at the intersection of marketing and product innovation! At Ontic, we’re all about making corporate and government security professionals’ lives easier by offering software that proactively manages threats and mitigates risks. As part of our dynamic team, you’ll dive deep into data and transform it into compelling narratives that truly resonate with our customers. You’ll be responsible for crafting messages that cut through the noise, working collaboratively with cross-functional teams to align strategies, and ensuring our products get the recognition they deserve. In this fast-paced role, your expertise in market intelligence and strong storytelling skills will shine as you develop go-to-market strategies and launch plans that create impact. You’ll also have the chance to educate and enable our sales and customer success teams with powerful materials that convey Ontic's value. If you’re detail-oriented, dedicate yourself to driving results, and have a passion for tech and analytics—especially in AI—this position is perfect for you. Plus, you’ll be encouraged to think outside the box and experiment with new ways to enhance our processes. At Ontic, we value teamwork, innovation, and the trust our clients place in us. If you’re ready to roll up your sleeves and make a tangible difference, we can’t wait for you to join our fun, mission-driven environment!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Ontic
What are the key responsibilities of a Senior Product Marketing Manager at Ontic?

As a Senior Product Marketing Manager at Ontic, you'll gather and analyze market research, develop compelling messaging, and execute product launches for our security software. You'll also collaborate with sales and customer success teams to create impactful enablement materials, ensuring our product's value proposition resonates with different audience segments.

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What qualifications should a candidate have to become a Senior Product Marketing Manager at Ontic?

Ideal candidates for the Senior Product Marketing Manager position at Ontic should have 3+ years of B2B SaaS product marketing experience, strong communication skills, and a proven track record in executing product launch strategies. Familiarity with AI technology and a data-driven mindset will be highly beneficial in this role.

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How does Ontic support employees in the Senior Product Marketing Manager role?

Ontic is committed to creating a supportive work environment for Senior Product Marketing Managers, offering competitive salaries, professional development opportunities, and flexible PTO policies. We also encourage employee engagement through various celebrations and team-building activities, ensuring that all team members feel valued and included.

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What unique qualities does Ontic look for in a Senior Product Marketing Manager?

At Ontic, we value proactive individuals who can translate market insights into actionable marketing strategies. As a Senior Product Marketing Manager, your ability to simplify complex concepts into engaging narratives will be crucial, along with a passion for technology and strong collaboration skills to drive results across teams.

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What is the salary range for the Senior Product Marketing Manager position at Ontic?

The salary range for the Senior Product Marketing Manager role at Ontic is between $140,000 - $160,000 per year. This competitive pay reflects our commitment to hiring top talent and is complemented by a bonus plan, equity opportunities, and comprehensive benefits.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with market intelligence in product marketing?

When discussing your experience with market intelligence, emphasize specific tools you've used for gathering and analyzing data. Share examples where your insights shaped product messaging or strategy, highlighting how your analytical skills contributed to measurable outcomes.

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How do you evaluate the success of a product launch?

To evaluate the success of a product launch, mention the key performance indicators (KPIs) you track, such as user adoption rates, customer feedback, and sales growth. Discuss how you analyze these metrics post-launch and refine strategies based on real-world outcomes to drive continuous improvement.

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Can you provide an example of how you've developed engaging product messaging?

Share a specific instance where you created a successful messaging framework. Detail the process of identifying audience needs and translating complex concepts into clear narratives. Emphasize collaboration with cross-functional teams to ensure cohesion and alignment with overarching business goals.

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What role does collaboration play in your work as a product marketer?

Emphasize that collaboration is essential to your role. Discuss your experience working with teams across product, sales, and marketing to gather insights, align messaging, and create effective marketing strategies. Share how this teamwork harmonizes efforts toward common goals and leads to better outcomes.

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How do you prioritize projects in a fast-paced environment?

Explain your method for prioritization, whether it's using project management tools, setting deadlines, or assessing project impact. Discuss the importance of remaining flexible and adapting to shifting business needs while ensuring that high-priority projects receive the necessary focus and resources.

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What strategies do you use to keep your marketing materials relevant and compelling?

Discuss how you actively seek stakeholder feedback and analyze customer behavior to refine marketing materials. Share your approach of continuously updating content based on market trends and developing targeted campaigns that resonate with varying audience segments.

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How do you leverage analytics in your marketing strategies?

Detail your approach to data-driven decision-making in product marketing. Share tools you use for tracking performance metrics and how you interpret this data to inform your messaging, product positioning, and audience targeting.

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Can you explain your experience with buyer personas?

Discuss how you've developed and utilized buyer personas to enhance marketing efficacy. Share the research methods you employ to create detailed personas and how these insights shape tailored messaging and marketing activities that engage specific segments effectively.

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What trends do you see shaping the future of product marketing?

Highlight current trends such as the increasing importance of personalization in marketing, the rise of data-driven insights, and the impact of artificial intelligence on marketing efficiency. Discuss how you stay ahead of these trends to ensure your strategies remain effective and relevant.

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Why do you want to work for Ontic as a Senior Product Marketing Manager?

Articulate your excitement for Ontic's mission and values. Discuss how the opportunity to work with cutting-edge technology in the security space aligns with your career goals and how your skill set can contribute to Ontic's success. Make sure to convey your enthusiasm for being part of a team that values innovation and collaboration.

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Ontic makes businesses safer by serving intelligence to those who protect.

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DATE POSTED
March 29, 2025

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