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Marketing Intern (On-site)

Description

Job Purpose: The purpose of this internship is to provide a hands-on learning experience in the field of marketing, allowing the intern to actively contribute to the development and execution of marketing strategies, campaigns, and content. Through a variety of responsibilities in areas such as social media, video production, merchandise planning, activations, and PR, the intern will gain valuable insight into the day-to-day operations of a marketing team. This role is designed to help the intern build their skills in creative problem-solving, content creation, and campaign management, while supporting the broader goals of the marketing department and enhancing their understanding of how marketing drives business success.


Duties: 


General Marketing Support:

  • Conceptualize new marketing assets in the form of infographics for the sales team, helping customers understand product value and encouraging purchase decisions.
  • Collaborate with the Art Director to design infographics using design software’s.
  • Input and maintain marketing product content and information for teams organizational use.
  • Learn to manage and update the Marketing Dashboard to ensure accurate and up-to-date information is available at all times.
  • Assist in writing creative briefs, pitching ideas to the marketing team, and managing campaigns from concept to launch.


Activations:

  • Plan, promote, and execute marketing activations, collaborating with the PR team, ambassadors, and display vehicles to conceptualize and implement select events.


Social Media:

  • Assist in developing content calendars and writing engaging copy for social media posts.
  • Help craft and schedule promotional and holiday-specific copywriting for social media platforms.
  • Manage a social media weekend takeover with an ambassador, ensuring smooth execution and engagement.
  • Conceptualize and implement a social media contest, overseeing the delivery of prizes to winners.


Video Production:

  • Work with HQ Producers/Editors to conceptualize, plan, and produce product information videos for the sales team.
  • Aim to complete at least six 30-second videos by the end of the internship.


Merchandise Planning:

  • Assist in planning and implementing a co-op apparel site for the sales team, including writing Standard Operating Procedures (SOP) for inventorying logos, ordering apparel, and managing fulfillment processes.
  • Help organize and inventory apparel and promotional items at the Indianapolis office.


PR:

  • Assist with the process of working alongside our PR agency to develop and execute a press release.


Utility:

  • Learn and execute the inventory and organization process for promotional and event materials to ensure proper management and availability.



Requirements

Skills/Qualifications:

  • Enthusiastic about marketing and communication, with an interest in learning more about product marketing, content creation, social media, video production, and PR.
  • Strong written and verbal communication skills, attention to detail, and ability to work collaboratively.
  • Willingness to learn and assist in a variety of marketing tasks to contribute to the success of the department.

This internship offers a hands-on experience in a fast-paced environment, ideal for individuals looking to gain practical knowledge in the field of marketing and communications.


Physical Requirements 

  • Ability to sit or stand for extended periods of time while working at a desk or computer.
  • Ability to lift and carry up to 25 pounds for tasks such as organizing promotional materials, apparel, or event supplies.
  • Occasional need to participate in on-site events or activations, which may involve walking, standing, or assisting with event setup and breakdown.
  • Ability to use standard office equipment, including computers, printers, and phones. 
What You Should Know About Marketing Intern (On-site), Lucas Oil Products

Are you ready to dive into the exciting world of marketing? Join us as a Marketing Intern at our vibrant Indianapolis office! This isn't just any internship; it's a hands-on experience where you can contribute to real marketing strategies and campaigns. You'll get your hands dirty with a variety of responsibilities, from crafting engaging social media content to helping with promotional video production. Have fun collaborating with our talented Art Director to create infographics that help convey product value. Your creative flair will shine as you assist in planning marketing activations and learning the ropes of public relations alongside our PR team. We want you to grow your skills in content creation, campaign management, and creative problem-solving while fully understanding how marketing drives success in a business. If you’re enthusiastic about marketing and eager to learn, this internship will equip you with invaluable insight into a marketing team’s day-to-day operations. Join us to make an impact, gain practical experience, and take your first steps into the exciting field of marketing and communications!

Frequently Asked Questions (FAQs) for Marketing Intern (On-site) Role at Lucas Oil Products
What are the main responsibilities of a Marketing Intern at the company?

As a Marketing Intern at our company, your main responsibilities include supporting general marketing tasks by creating engaging content, planning and executing marketing activations, assisting with social media management, and collaborating on video production. You'll also play a vital role in merchandise planning and work alongside our PR agency to develop press materials. Your contributions will be pivotal in helping our marketing team achieve its goals while enhancing your skills.

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What skills and qualifications are required for the Marketing Intern position?

To thrive as a Marketing Intern at our company, you should be enthusiastic about marketing and communication, with strong written and verbal communication skills. Attention to detail and a collaborative spirit are essential. Additionally, a willingness to learn and assist with various marketing tasks is key. While prior experience is helpful, a genuine interest in content creation, social media, and video production is what we truly value.

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Will the Marketing Intern work on social media campaigns?

Absolutely! As a Marketing Intern at our company, you will actively participate in developing content calendars and writing engaging social media copy. You'll even have the opportunity to manage a weekend social media takeover, ensuring exciting and effective engagement with our audience. This role is perfect for honing your skills in social media marketing.

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What type of projects will the Marketing Intern be involved in during the internship?

During your internship as a Marketing Intern, you will be involved in an array of projects, such as conceptualizing infographics, assisting with video production for the sales team, and planning marketing activations. You might also be tasked with organizing promotional materials and supporting the overall marketing strategy to enhance your understanding of how marketing drives business success.

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Is prior marketing experience necessary for the Marketing Intern role?

No prior marketing experience is required for the Marketing Intern role at our company. We’re looking for enthusiastic individuals with a willingness to learn and grow in the field of marketing. This internship is designed to provide hands-on experience and training to help you develop your skills and understanding of marketing.

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Common Interview Questions for Marketing Intern (On-site)
Can you describe your experience with social media marketing?

When answering, showcase any relevant coursework, projects, or personal social media campaigns you've conducted. Highlight your understanding of different platforms, content strategies, and engagement tactics. Remember to express your enthusiasm for creating engaging content and how you’d apply this in the Marketing Intern position.

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How would you approach planning a marketing activation?

Explain your structured approach to planning an activation, such as brainstorming ideas, understanding the target audience, coordinating with team members, and creating a timeline. Emphasize collaboration with PR and other stakeholders to ensure a successful event when responding to this question.

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What strategies would you use to create engaging content for social media?

Discuss your creativity and understanding of audience preferences. Explain how to leverage trends, utilize visuals, and craft compelling narratives. Provide examples of how you would align the content with current marketing strategies while being imaginative and engaging.

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What tools or software are you familiar with for graphic design?

Mention any design software or tools you've used, such as Adobe Creative Suite or Canva. If you have experience with infographics, be sure to highlight that. Discuss how comfortable you are in learning new tools, emphasizing your eagerness to collaborate with the Art Director.

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How do you prioritize tasks when managing multiple projects?

Share your time management strategies, such as using lists or project management tools. Provide an example of how you've tackled competing priorities effectively, showcasing your ability to adapt and remain focused amidst a busy work environment.

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Describe a time you had to work as part of a team.

Tell a story where you played a key role in a team project. Highlight your collaborative skills and how you contributed to the group's success. Focus on communication, respect for others’ ideas, and the positive outcome achieved through teamwork.

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What do you hope to achieve during this internship?

Express your eagerness to learn and grow professionally. Outline specific skills you aim to develop, like campaign management, creative writing, or video production. Convey your excitement for contributing to the team's success while gaining hands-on marketing experience.

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How would you approach writing a creative brief for a marketing campaign?

In your answer, emphasize the importance of collaboration, clarity, and understanding client needs. Discuss key elements to include in the brief, such as target demographics, objectives, and messaging. Highlight how gathering information and aligning it with team members maximizes the brief's effectiveness.

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What insights do you have regarding our company's marketing efforts?

Before the interview, research the company’s existing marketing initiatives. Identify strengths or areas for improvement and articulate your thoughts clearly. Show that you are genuinely interested in the company and passionate about contributing to its marketing strategies.

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How would you handle feedback on your marketing projects?

Emphasize your open-mindedness and willingness to learn from constructive criticism. Discuss how you value feedback as a growth opportunity and outline steps you would take to implement the suggestions to enhance your work.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Internship, on-site
DATE POSTED
April 2, 2025

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