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Enterprise Field Marketer

About OpenAI:
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, ethical use, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences.

About the Role:
We’re seeing enterprises worldwide embrace AI to surge employee productivity, automate operations, and build new AI-powered solutions. Even organizations that have traditionally been cautious are moving with urgency to adopt AI and realize its potential for creating significant impact.

In this role, you will own the regional and account-level marketing strategy that fuels our sales pipeline for enterprise solutions. This is a role for a seasoned field marketer who can spearhead creative in-person and virtual engagements, design and execute integrated Account-Based Marketing (ABM) programs, and ensure that our messaging resonates with targeted buyer segments. You’ll be a central partner to our enterprise sales team—translating high-level product narratives into localized initiatives that accelerate deal cycles, grow adoption, and deepen customer relationships.

In this Role You Will:

  • Drive experiential events & programs: Execute creative field events (e.g., executive events, digital experiences) that engage enterprise buyers at various stages

  • Develop an ABM-driven field strategy: Design campaigns for high-value accounts, leveraging insights and predictive data to accelerate pipeline

  • Collaborate with sales & cross-functional teams: Serve as the marketing liaison to regional sales, product marketing, and customer success to ensure seamless go-to-market execution

  • Own pipeline reporting & optimization: Track performance metrics, propose improvements, and tie field programs directly to revenue goals

  • Manage budget & resources: Oversee budgets, vendors, and tools to maximize ROI for field marketing initiatives

  • Champion OpenAI’s mission: Incorporate responsible AI messaging and customer education in all field campaigns

You Will Thrive In The Role If You Have:

  • Enterprise B2B Field/Regional Marketing Experience: 8+ years of experience in field roles within technology companies delivering large-scale, pipeline-focused programs to enterprise clients. This includes overseeing in-person and digital events, integrated Account-Based Marketing (ABM) campaigns, and other initiatives designed to accelerate enterprise sales cycles.

  • Data-Driven Decision Maker: Skilled in using analytics to optimize campaigns and demonstrate clear ROI.

  • Complex Sales Cycle Understanding: Ability to align marketing programs with multi-touch enterprise buyer journeys.

  • Bias to Action: Comfortable iterating quickly, testing bold ideas, and executing stand-out programs.

  • Collaborative Communicator: Adept at partnering with sales leadership, cross-functional teams, and executive stakeholders.

  • AI Enthusiast: Passionate about AI, with the ability to articulate how advanced AI solutions add value for global enterprises.

Preferred Qualifications:

  • AI Fluency: Experience and knowledge of AI capabilities, including opportunities for enterprise-level integration. Ability to convey these benefits in a compelling way to varied stakeholders.

  • Collaborative Leadership: An egoless, team-oriented leadership style, with proven success guiding cross-functional teams and driving large-scale, results-focused programs in complex organizations.

  • Innovative Marketing Culture: Demonstrated track record of inspiring a culture of experimentation, creativity, and data-driven decision-making within technology companies.

  • Global Enterprise Impact: Experience partnering with multinational enterprises or portfolio brands, showcasing the ability to navigate diverse regional landscapes and cultivate executive relationships.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. 

OpenAI Affirmative Action and Equal Employment Opportunity Policy Statement

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Enterprise Field Marketer, OpenAI

Join OpenAI as an Enterprise Field Marketer in San Francisco, where you'll play an integral role in driving engagement and enhancing sales pipelines for our enterprise solutions! At OpenAI, we're on a mission to ensure that artificial general intelligence benefits all of humanity. In this position, you'll lead the regional and account-level marketing strategy that connects our innovative AI offerings to enterprise clients. Imagine organizing dynamic in-person and virtual events that captivate audiences and inspire companies to harness the power of AI to boost productivity and transform operations. You'll collaborate closely with our enterprise sales team, crafting targeted Account-Based Marketing (ABM) initiatives that resonate with diverse buyer segments. With your expertise, you will analyze performance metrics to optimize campaigns, ensuring that every dollar spent translates into meaningful engagements. You’ll have the opportunity to merge creativity with strategic thinking, all while advocating for responsible AI practices. If you have over 8 years of experience in enterprise B2B field marketing, a knack for data-driven decision-making, and a passion for advancing AI technologies, you’ll thrive in this role. At OpenAI, we value diverse perspectives and aim to foster an inclusive environment that empowers our employees. Come be a part of something special, making a significant impact in the world with AI!

Frequently Asked Questions (FAQs) for Enterprise Field Marketer Role at OpenAI
What are the primary responsibilities of an Enterprise Field Marketer at OpenAI?

As an Enterprise Field Marketer at OpenAI, your primary responsibilities will include leading the regional and account-level marketing strategy to drive the sales pipeline for our enterprise solutions. You will create and execute engaging field events, develop Account-Based Marketing programs, collaborate with sales and cross-functional teams, and track the performance of outreach initiatives to ensure they effectively contribute to revenue goals.

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What qualifications are needed for the Enterprise Field Marketer position at OpenAI?

To qualify for the Enterprise Field Marketer role at OpenAI, candidates should have at least 8 years of experience in enterprise B2B field marketing, particularly within technology companies. Candidates with a strong background in executing pipeline-focused programs, understanding complex sales cycles, and using data to drive decisions will be well-prepared for this position.

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How does the Enterprise Field Marketer contribute to OpenAI's goals?

The Enterprise Field Marketer at OpenAI plays a crucial role in aligning marketing efforts with the company's mission to promote responsible AI usage. By creating targeted engagement strategies and effective ABM campaigns, you will help enterprises realize the transformative potential of AI while fostering deeper customer relationships and accelerating sales cycles.

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What type of marketing initiatives will an Enterprise Field Marketer at OpenAI manage?

In the role of Enterprise Field Marketer at OpenAI, you will manage various marketing initiatives such as experiential events tailored for enterprise buyers, digital engagement strategies, and comprehensive integrated campaigns aimed at high-value accounts. Your focus will be on innovative approaches that speak directly to customer needs while maximizing ROI on all marketing investments.

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What skills are essential for success as an Enterprise Field Marketer at OpenAI?

Critical skills for success as an Enterprise Field Marketer at OpenAI include a strong understanding of enterprise B2B marketing, data analytics for campaign optimization, excellent communication and collaboration abilities, and a deep enthusiasm for AI technologies. Your ability to innovate, take action, and articulate the value of AI solutions will also be vital.

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Common Interview Questions for Enterprise Field Marketer
Can you describe your experience with enterprise B2B marketing?

In answering this question, highlight specific roles where you led marketing initiatives targeting enterprise clients, outlining your responsibilities, the strategies you employed, and the outcomes you achieved. Emphasize how your experience aligns with OpenAI’s focus on innovative and effective marketing to drive sales.

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What do you think is the biggest challenge in marketing AI solutions to enterprises?

Respond by identifying challenges such as the fast-paced nature of AI advancements, buyer skepticism, or the need for personalization. Discuss how you would address these challenges through targeted messaging, tailored campaigns, and collaboration with sales teams to build trust and demonstrate value.

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How do you measure the success of your marketing campaigns?

Explain the key performance indicators (KPIs) you track, such as engagement rates, conversion metrics, and overall ROI. Provide examples of how you’ve used data analytics to refine strategies and showcase success in your previous roles, specifically focused on pipeline growth and revenue impact.

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Describe a successful event you organized in your previous role.

Share a brief narrative outlining your role in planning and executing a successful marketing event, detailing the objectives, unique elements that made it stand out, and the results achieved, such as attendee satisfaction metrics or leads generated.

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What strategies do you use for Account-Based Marketing (ABM)?

Discuss your approach to identifying high-value accounts, tailoring content, and engaging decision-makers directly. Provide examples of successful ABM tactics you've implemented in the past and how those resonate with enterprise clients’ specific needs.

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How do you collaborate with sales teams to align marketing efforts?

Talk about your philosophy and experience in fostering collaboration with sales teams. Explain strategies for regular communication, joint planning sessions, and leveraging feedback to adjust marketing tactics to support sales goals effectively.

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What role does customer feedback play in your marketing strategies?

Underlining the importance of customer feedback, explain how you gather insights through surveys, usability testing, and direct interviews to create marketing content that resonates with the target audience, ultimately driving better engagement and trust.

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How do you keep up-to-date with trends in AI and marketing?

Discuss your proactive approach to staying informed about industry trends, such as following key thought leaders, participating in webinars, and attending conferences. This shows your commitment to continuous learning and ensuring your marketing strategies remain relevant.

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Can you provide an example of how you’ve used data to make decisions in your marketing role?

Share a specific instance where you analyzed data to inform a marketing decision or pivot in strategy. Highlight the data used, what insights you gained, and how it led to improved campaign performance or enhanced targeting of prospects.

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What do you find most exciting about working in AI marketing?

Express your passion for the AI field and how it continually presents opportunities for innovation in marketing. Discuss how the positive impact of AI on businesses inspires you and how you envision your role contributing to that transformation.

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OpenAI is a US based, private research laboratory that aims to develop and direct AI. It is one of the leading Artifical Intellgence organizations and has developed several large AI language models including ChatGPT.

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BADGES
Badge ChangemakerBadge Future MakerBadge InnovatorBadge Future UnicornBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Feedback Forward
Collaboration over Competition
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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