Paid Media Manager (Remote)

Remote - US

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

OpenTable is seeking a media expert with 4-5+ years of experience to join the brand marketing team. This person will reshape how and where OpenTable shows up in the world to both restaurants and diners. This person should have experience owning multi-million dollar budgets and determining the best way to allocate and spend budget, while being responsible for hitting ROAS goals. The ideal candidate is a self-starter, is data obsessed, and follows trends within advertising and media.

In this role, you will:

• Develop, influence and implement market and investment strategies to drive restaurant bookings, reach and relevance of OpenTable (focusing on the US)
• Collaborate with the internal media performance team on execution, optimization and analysis of social media plans (Meta, TikTok)
• Evaluate new channel and partner approaches and tactics, including media plan execution, creative messaging approach, and test and learn structure (i.e. YouTube, Audio, Digital Properties, OOH, etc)
• Serve as the main point of contact with external media partners, including briefs, plan negotiations, execution and reporting analysis
• Provide briefing, guidance and standard processes to in-house house team on executional support of campaigns
• Partner with data analytics team to track and measure results and provide analysis on the effectiveness of campaigns
• Work with data analytics to determine return on investment goals based on short term performance and lifetime value
• Develop a mix of national advertising strategies and local strategies at the city level
• Partner with creative teams to propose ideas for compelling content to run across our channels
• Oversee launch of campaigns, working with the performance team to build and complete digital strategies in-house
• Partner with internal teams on Social Influencer strategies and paid execution support
• This role is not responsible for Paid Search or International executions

Please apply if:

• 4-5+ years marketing, media or other relevant work experience across digital and traditional channels
• 3+ years experience at a media agency, with integrated hands-on planning and digital execution experience (i.e. YouTube, Social and Digital partner campaign set up and optimization)
• Has run multi-channel programs with a proven track record of growing revenue
• Has worked closely with clients and/or creative agencies to provide creative standard processes and guidance
• Candidate has implemented digital reporting and can analyze to deliver insights, optimizations and recommendations to leadership, creative team and cross functional marketers
• Strong analytical skills
• Proactive, organized, and hardworking

A few of the benefits you get at OpenTable:

• Work from (almost) anywhere; wherever you do your best work
• Focus on mental health and well-being
• Company paid therapy sessions through SpringHealth
• Company paid subscription to HeadSpace
• Company-wide weeks off each year - the whole team fully recharges (and returns without a pile-up of work!)
• Generous paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Health, dental & vision plans
• 401k with company match
• Focus on your career growth with enriched learning and development opportunities
• Leadership development and access to thousands of on-demand e-learnings

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $107,000-138,000.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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