Director, VAS Commercialization - job 3 of 11

The Director, VAS Commercialization at Visa plays a pivotal role in overseeing the commercialization of VAS products throughout their lifecycle. Key responsibilities include aligning products with client needs, ensuring market readiness across all regions, managing global GTM initiatives, and providing enablement for sales and marketing teams. This position requires strong collaboration with regional GTM leads and product leaders.

To be considered for the Director, VAS Commercialization role at Visa, candidates should have substantial hands-on experience launching products in a B2B environment. A proven track record of success in fast-paced settings with strict timelines is essential, alongside a strong command of organizational and interpersonal skills to navigate multiple product organizations and global teams.

Visa ensures effective product launch strategies through the Director, VAS Commercialization by adhering to stringent governance steps and standards for market readiness. This role involves managing top-line global GTM initiatives and coordinating with regional stakeholders to maintain consistency in product availability and customer readiness across all markets.

The working environment for the Director, VAS Commercialization at Visa is hybrid, providing flexibility in how and where you work. You will have the chance to collaborate with a variety of teams, both in person and remotely, ensuring a diverse and engaging work culture that promotes innovation and teamwork.

The Director, VAS Commercialization significantly impacts Visa's overall strategy by ensuring that new products align with client demands and are market-ready. This role is crucial for driving product delivery excellence and enabling sales efforts, ultimately contributing to Visa's competitive edge and growth in the industry.

In response, outline specific projects where you successfully launched B2B products, highlighting the strategies used and the outcomes achieved. Mention any challenges faced and how you overcame them, emphasizing your role in the commercialization process.

Provide examples of how you’ve facilitated communication and collaboration between product and sales teams. You might share specific strategies you’ve implemented to enhance synergy and address any misalignments.

Discuss the governance steps you follow for product readiness, including market research, product testing, and gathering feedback from sales teams. Emphasize your systematic approach to ensure every product is fully prepared for launch.

Share a detailed account of a global GTM initiative you led, explaining the purpose, your strategic approach, and the result. Highlight how you coordinated with various stakeholders and the impact it had on the product's market performance.

Discuss your methodology for engaging with stakeholders, sharing your experience in building relationships, addressing concerns, and balancing differing priorities. Provide examples of successful stakeholder engagement from your past roles.

Explain your prioritization strategy, which could include using tools or frameworks to assess urgency and impact. Share a specific example of how you've successfully managed competing tasks while ensuring project goals were met.

Highlight your process for collecting customer feedback, such as surveys or direct communications, and how you translate this information into actionable insights for product development. Specific examples will strengthen your answer.

Talk about the importance of continuous market research in shaping product strategies, informing potential adjustments or developments. Provide examples of how market insights have influenced past product decisions.

Share a specific challenge related to product commercialization you encountered, detailing the context and your thought process to resolve it. Highlight the positive outcomes and what you learned from the experience.

Research and outline current trends in the VAS space, discussing their potential impact on product strategy and commercialization. Show your understanding of the industry landscape and how you'd leverage these trends at Visa.