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Social Media Manager

payabl. empowers businesses to grow through payments innovation and banking services. Our ambition is to expand our strong portfolio of global financial services we provide to businesses and make them all available in one place on our platform we call payabl.one. As a licensed financial company with principal membership with card schemes, we specialize in global payments and providing businesses with multi-currency accounts.


Payabl.This role is about:

As a Social Media Manager, you will lead and shape our social media presence across platforms, building an engaged community both online and offline. You’ll be responsible for creating and executing our social media strategy, translating industry trends into actionable plans while collaborating with internal teams to elevate our employer branding efforts. Your focus will be on producing compelling content for platforms like LinkedIn, Facebook, Instagram, and X, ensuring consistency with our brand and business goals. Strong communication skills, creativity, and experience in fintech or payments will be key to success in this role.

Location: Hybrid in London Offices

Reporting to: Content Marketing Manager


Payabl.What you will do:

  • Develop, implement, and manage a dynamic social media strategy across multiple platforms, including LinkedIn, Facebook, Instagram, and X.
  • Build an engaged community by fostering interactions both online and offline, engaging with team members and stakeholders.
  • Download industry trends and translate them into tactical social media plans that align with our brand's goals.
  • Curate and create high-quality, engaging content that resonates with our audience, incorporating creative formats like videos, infographics, and posts.
  • Stay up-to-date with social media trends and best practices, particularly in the fintech industry.
  • Collaborate with internal teams on employer branding initiatives, suggesting formats and working on content strategies to highlight our culture.
  • Manage relationships with influencers and brand advocates to amplify our reach and drive engagement in line with the PR strategy.
  • Analyze and report on social media performance metrics, offering insights and recommendations for optimizing content and engagement.
  • Ensure differentiation between platforms, creating platform-specific content rather than repurposing the same across all channels.
  • Engage with our online community by responding to comments and messages in a timely, professional manner.
  • Work with the Digital Marketing Manager and other stakeholders to support events, product launches, and other marketing initiatives.
  • Contribute to the overall content strategy by brainstorming ideas that resonate with our audience and promote growth.


Payabl.What we’re looking for:

  • Education: Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience: 5+ years of experience in social media management, ideally in fintech or payments
  • Knowledge: Proven experience in B2B social media management with a focus on creating engaging content and growing audiences


Payabl.What we need:

  • Technical Skills: Deep knowledge of social media platforms, algorithms, and analytics tools, with experience tailoring content to specific platforms.
  • Strong English fluency, particularly in writing engaging and on-brand social media posts.
  • Experience in employer branding initiatives, including video creation and collaboration with internal teams.
  • Familiarity with social media management tools like HubSpot and Slack for internal communication.
  • A creative mindset with the ability to think outside the box, while also staying organized and detail-oriented.
  • Ability to work independently, while also collaborating with various teams (PR, content writers, videographers, etc.).
  • Experience with SEO and web traffic metrics to inform content strategies.
  • Knowledge of the fintech industry and a solid understanding of how social media can support growth in this space.
  • Previous experience in external communication teams with strong emphasis on public messaging and brand voice.

Please note: A full overview of applicable benefits and conditions will be discussed during your first interview with our Talent Acquisition team. 

🚀 Hiring Process

Step1: Initial Interview: A 30-40 min conversation with our Talent Acquisition team to explore your experience and career goals.
Step 2: In-Depth Discussion – A 60-minute deep dive with the Hiring Manager to assess your skills and alignment with the role.
Step 3: Design Challenge: A Social Media project aimed at evaluating your technical skills, with a submission timeframe of 5 working days.
Step 4: Final Behavioral Interview – A team-fit assessment with our Chief Marketing Officer and Head of Talent Acquisition, ensuring a strong cultural and strategic match.

Let's embark on a journey to redefine the landscape of payments together. We're not just offering a role; we're inviting you to be a part of something bigger. Join our team, and let's innovate, disrupt, and lead the future of payments. Together, we can make an impact that resonates. Welcome to the team! 

If this role seems like a good match, please submit your resume all applications are treated with the strictest confidentiality. Please note that we may keep your CV for a period of one (1) year for future relevant job opportunities. For more information about how we process your data please see our privacy policy at https://www.payabl.com/privacy-policy 

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Social Media Manager, payabl.

At payabl., we’re on a mission to revolutionize the way businesses approach payments and financial services. As a Social Media Manager with us, you'll be at the forefront of our digital presence, shaping our conversations and community engagement across various platforms like LinkedIn, Facebook, Instagram, and X. This is not just a job; it’s an opportunity to lead our social media strategy, translating the latest industry trends into powerfully engaging plans that advance our brand. You will produce compelling and creative content that resonates with our diverse audience while collaborating with internal teams to enhance our employer branding efforts. Your strong communication skills and creative flair will be essential as you curate engaging material, interact with our community, and analyze performance metrics to optimize engagement. With your experience in fintech or payments, you will ensure our content stands out on different platforms and fosters genuine connections with our audience. We pride ourselves on being an innovative financial service provider, and as part of our hybrid team, you'll play a critical role in not just telling our story but also connecting with others who share our vision. If you're excited about the opportunity to create impactful social media experiences and help grow our community, then we would love for you to join us at payabl.

Frequently Asked Questions (FAQs) for Social Media Manager Role at payabl.
What are the main responsibilities of a Social Media Manager at payabl.?

As a Social Media Manager at payabl., your primary responsibilities will include developing and implementing a robust social media strategy across platforms like LinkedIn, Facebook, Instagram, and X. You'll engage with both online and offline communities, create high-quality content that reflects our brand, and collaborate with internal teams on employer branding initiatives. Reporting on social media performance metrics and managing relationships with influencers will also be key to enhancing our reach.

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What qualifications are required to be a Social Media Manager at payabl.?

To qualify as a Social Media Manager at payabl., you should have a Bachelor’s degree in Marketing, Communications, or a similar field, alongside 5+ years of hands-on experience in social media management, preferably within fintech or payments. A strong understanding of B2B social media strategies, technical skills in analytics tools, and experience with employer branding are highly desirable.

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How does payabl. measure the success of its social media strategies?

At payabl., we measure the success of our social media strategies through various performance metrics, including engagement rates, audience growth, and content reach. As a Social Media Manager, you will be responsible for analyzing these metrics to gain insights and inform future content strategies, ensuring that our social media efforts are aligned with business goals.

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What is the work environment like for a Social Media Manager at payabl.?

The work environment for a Social Media Manager at payabl. is dynamic and collaborative. You will work in a hybrid setting, combining remote work with opportunities to collaborate in our London offices. With an emphasis on creativity and engagement, you'll collaborate with teams across various departments, contributing to a vibrant workplace culture focused on innovation within the fintech industry.

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What kind of content will I be creating as a Social Media Manager at payabl.?

As a Social Media Manager at payabl., you will be responsible for creating a diverse range of content that includes engaging posts, videos, infographics, and more. Your content should cater to different platforms and resonate with our audience, while effectively communicating our brand message and values.

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Common Interview Questions for Social Media Manager
Can you explain your experience with developing social media strategies?

In answering this question, you should highlight specific examples of strategies you've developed in the past. Discuss the process you followed, the platforms you focused on, and how you measured success. Tailor your response to show your understanding of aligning social media with broader business goals.

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How do you stay updated on the latest trends in social media?

Demonstrate your commitment to continual learning by discussing the sources you rely on, such as industry blogs, podcasts, webinars, or social media trends reports. Mention any communities or groups you engage with to ensure you are always informed about the latest developments relevant to a Social Media Manager role at payabl.

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How would you handle a negative comment or feedback on social media?

Explain your approach to addressing negative comments, emphasizing the importance of a professional and empathetic response. You can highlight your ability to turn negative interactions into opportunities for improvement or positive engagement, showcasing your skills as a Social Media Manager at payabl.

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What are your favorite tools for managing social media accounts?

Discuss the tools you’ve used, like Hootsuite, Buffer, or social media analytics platforms. Explain how these tools helped you manage content effectively, track performance, and engage with your audience, thereby reflecting your technical prowess as a Social Media Manager.

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Can you provide an example of a successful social media campaign you led?

Share details of a specific campaign, outlining your goals, strategies, execution, and measurable outcomes. Highlight how your efforts contributed to overall brand engagement or business objectives, which is particularly relevant for a role at payabl.

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What strategies would you use to grow our audience on LinkedIn?

Discuss targeted content strategies, engagement tactics, and the use of LinkedIn features for promoting posts. Emphasize the importance of understanding your audience and tailoring content specifically for them, which aligns with the goals of a Social Media Manager at payabl.

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How do you approach content creation for different social media platforms?

Explain your method for tailoring content to each platform's unique audience and features. Discuss your creative process, including how you adapt messaging and format to align with brand guidelines while maximizing engagement across channels, reflecting the diversity of the fintech industry.

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What metrics do you consider most important for evaluating social media success?

Identify critical metrics, such as engagement rates, reach, impressions, and conversion rates. Describe how you use these metrics to inform your strategy and improve future content, which is essential for a Social Media Manager role at payabl.

Join Rise to see the full answer
How do you manage your time and prioritize tasks in a busy environment?

Offer insights into your organizational skills, discussing tools or methods you utilize to stay on track. Highlight your ability to balance multiple projects while ensuring consistent, quality engagement, necessary for an effective Social Media Manager.

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Why do you want to work as a Social Media Manager at payabl.?

Your answer should reflect your enthusiasm for the fintech industry, along with your passion for building community through engaging social media strategies. Discuss how payabl.’s mission aligns with your career goals and your desire to contribute to innovative projects.

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we are payabl., a paytech expert empowering merchants to take, make and manage payments globally. our full solution stack includes card acquiring, alternative payment methods, payment accounts and prepaid cards. welcome to payabl., where we tak...

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Full-time, hybrid
DATE POSTED
April 23, 2025

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