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Associate Dir, Lifecycle Marketing

The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.Job Description Summary:We are looking for a Senior Lifecycle Marketing Manager to join the Venmo team and lead key growth and engagement strategies in our lifecycle channels. In this role you will play a critical role in developing and executing lifecycle strategies across various channels, including email, push, in-app messages, and in-app content cards to drive growth, engagement and retention of Venmo users. As a people manager you will lead a squad of marketers finding opportunities for impact, proposing, briefing, project managing and measuring campaigns and other tactics, in close collaboration with cross-functional teams including, Marketing Operations, Product, Engineering, Analytics, Legal, Product Marketing and Creative.A successful candidate will have a strong background leading strategic and technical lifecycle marketing programs at an Enterprise scale. We are looking for someone who has people management experience, a high attention to detail, and who can be a player-coach on the team, delivering measurable impact and driving clarity in requirements and prioritization.Job Description:Job Description:We are looking for a Senior Lifecycle Marketing Manager to join the Venmo team and lead key growth and engagement strategies in our lifecycle channels. In this role you will play a critical role in developing and executing lifecycle strategies across various channels, including email, push, in-app messages, and in-app content cards to drive growth, engagement and retention of Venmo users. As a people manager you will lead a squad of marketers finding opportunities for impact, proposing, briefing, project managing and measuring campaigns and other tactics, in close collaboration with cross-functional teams including, Marketing Operations, Product, Engineering, Analytics, Legal, Product Marketing and Creative.A successful candidate will have a strong background leading strategic and technical lifecycle marketing programs at an Enterprise scale. We are looking for someone who has people management experience, a high attention to detail, and who can be a player-coach on the team, delivering measurable impact and driving clarity in requirements and prioritization.What You'll Do• Drive ideation, strategy, and execution of scaled lifecycle campaigns across owned channels (email, in-app, push) to generate and margin from activations and app engagement• Leverage marketing automation, behavioral data, and ML models to create personalized experiences at scale• Work with a cross-functional team to build new lifecycle experiences for new products that Venmo brings to market, with a focus on driving growth, engagement and retention.Manage the team shaping Early Life, Churn Prevention and Reactivation, as well as Partnerships campaigns in lifecycle channel, developing and evolving user journeys.• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins• Design iterative experimentation plans to continuously optimize and improve campaign effectiveness• Help evolve and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem in collaboration with Lifecycle Marketing and Marketing Operations leads.• Support the culture of customer-centricity and experimentation on the Engagement Marketing teamWhat We're Looking For• 6-9 years of hands-on experience in a Lifecycle, CRM, Retention Marketing role (or comparable), with a focus on mobile-first channels; some experience ideally at an Enterprise-scale brand• 2+ years of people management experience• Deep knowledge of the email landscape and best practices including deliverability and privacy• Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners• Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership• Highly analytical and comfortable with reporting and analysis of financial metrics• Financial services/fin-tech experience preferredAdditional Job Description:Subsidiary:VenmoTravel Percent:0-PayPal is committed to fair and equitable compensation practices.Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.The U.S. national annual pay range for this role is$99300 to $216040For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.Our Benefits:At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.Who We Are:Click Here to learn more about our culture and community.Commitment to Diversity and InclusionPayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.Belonging at PayPal:Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.Any general requests for consideration of your skills, please Join our Talent Community.We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.Notice to Applicants and Employees who reside within New York City. Click here to view the notice.
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$157670 / YEARLY (est.)
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$99300K
$216040K

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What You Should Know About Associate Dir, Lifecycle Marketing, PayPal

Join PayPal as the Associate Director of Lifecycle Marketing in Nebraska, where innovation meets opportunity! In this pivotal role, you will lead the charge in developing and executing lifecycle marketing strategies that truly resonate with our Venmo users. Your expertise will empower a dynamic squad of marketers as you dive into various channels like email, push notifications, and in-app messages. You will create engaging user experiences that drive growth, engagement, and retention. Collaboration is key here; you'll work closely with cross-functional teams, including Marketing Operations, Product, Engineering, and Analytics, ensuring every campaign maximizes impact. Your strategic mindset will guide the ideation of scaled lifecycle campaigns, making data-driven decisions a part of your playbook. Candidates who thrive will have significant experience in lifecycle marketing at an enterprise scale and a flair for team leadership as a true player-coach. You’ll set the tempo for Early Life, Churn Prevention, and Reactivation campaigns, generating insights that continuously optimize user journeys. Join PayPal, where inclusion and innovation are at our core, and make your mark in the exciting world of digital payments!

Frequently Asked Questions (FAQs) for Associate Dir, Lifecycle Marketing Role at PayPal
What responsibilities does the Associate Director of Lifecycle Marketing at PayPal entail?

As the Associate Director of Lifecycle Marketing at PayPal, you will be responsible for leading lifecycle strategies that enhance user growth and engagement for the Venmo platform. This involves developing and executing integrated marketing campaigns across channels like email, push notifications, and in-app content cards. Your role includes managing a team of marketers to identify impactful opportunities, managing projects from inception to execution, collaborating with cross-functional teams, and analyzing campaign performance to drive continuous improvements.

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What qualifications are needed for the Associate Director of Lifecycle Marketing position at PayPal?

To qualify for the Associate Director of Lifecycle Marketing position at PayPal, candidates should have 6-9 years of experience in similar roles focusing on lifecycle, CRM, or retention marketing, especially in mobile-first environments. A minimum of 2 years in a people management position is required, along with a strong understanding of email marketing best practices, project management skills, and expertise in interpreting data to inform marketing strategies. Experience in financial services or fin-tech would be advantageous.

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How does PayPal support employee growth in the Associate Director of Lifecycle Marketing role?

At PayPal, employee growth is a priority, especially for the Associate Director of Lifecycle Marketing. You will have access to continuous learning opportunities, mentorship from leadership, and the chance to work within a collaborative environment that fosters innovation. PayPal encourages employees to thrive through various professional development tools and resources that help enhance skills and advance careers in the marketing field.

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What is the work culture like for the Associate Director of Lifecycle Marketing at PayPal?

The work culture at PayPal for the Associate Director of Lifecycle Marketing is inclusive and collaborative, where innovation thrives. Core values such as inclusion, innovation, collaboration, and wellness shape our daily interactions. Employees are encouraged to prioritize both their professional responsibilities and personal well-being. PayPal’s hybrid work model also allows for flexibility, ensuring that team members can balance in-office collaboration with at-home productivity.

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What benefits does PayPal offer to the Associate Director of Lifecycle Marketing?

PayPal offers a comprehensive benefits package for the Associate Director of Lifecycle Marketing, designed to promote employee wellness and equity. Benefits include flexible work arrangements, health and life insurance, equity opportunities, and access to financial wellness programs. Additionally, PayPal advocates for employee mental health, providing resources and support for overall well-being throughout different life stages.

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Common Interview Questions for Associate Dir, Lifecycle Marketing
What lifecycle marketing strategies do you believe are essential for a mobile payment platform like Venmo?

In preparing for this question, focus on emphasizing the importance of personalized campaigns, utilizing behavioral data, and leveraging automation to create engaging user journeys. Discuss specific strategies such as early life onboarding, churn prevention tactics, and reactivation campaigns. Provide examples to illustrate your understanding of successful lifecycle marketing for a digital platform.

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Can you describe a successful campaign you managed from start to finish?

When answering this question, narrate a standout campaign showing your strategic thinking. Outline your objective, the process you followed in planning and execution, roles of team members, and metrics that showcased success. Highlight your ability to analyze data for future optimizations, which is crucial in lifecycle marketing roles.

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How do you prioritize projects and manage your team’s workload?

A good answer to this question would involve discussing your project management methodologies, tools you utilize for planning, and how you assess workload capacity. Share experiences where you successfully balanced multiple projects while maintaining high-quality standards, and mention methods you employ to ensure clear communication and delegation within your team.

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What metrics do you consider critical for measuring lifecycle marketing success?

Discuss various metrics such as customer engagement rates, retention rates, conversion rates from campaigns, and customer lifetime value. It's also beneficial to mention your approach to setting up a data dashboard that offers insights into campaign performance and helps drive continuous improvement.

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How do you approach collaboration with cross-functional teams?

Share your understanding of the importance of collaboration in lifecycle marketing and provide examples of successful partnerships with different departments such as Engineering, Analytics, and Product. Highlight your communication styles and methods of ensuring alignment across varied teams.

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What tools have you used for lifecycle marketing automation?

Highlight your familiarity with tools like HubSpot, Marketo, or other CRM and automation software vital in executing lifecycle strategies. Discuss how you’ve utilized these tools for segmentation, campaign execution, and performance tracking.

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Can you share an experience when a campaign didn't perform as expected and what you learned from it?

Use this as an opportunity to show your problem-solving skills and resilience. Discuss the campaign objective, what went wrong, and the analytical steps you took to identify the issues. Focus on the lessons learned and how you adjusted future strategies based on this experience.

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How do you ensure your communications maintain brand integrity and customer trust?

Discuss the significance of brand voice and consistency in all lifecycle communications. Mention your experience in developing channel guidelines and governance as a means to uphold quality communications that align with brand standards while promoting transparency and trust.

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What do you believe are the biggest challenges in lifecycle marketing today?

Address current challenges such as increasing customer expectations for personalization, data privacy concerns, and the necessity of staying competitive in a fast-evolving industry. Mention how you adapt to these challenges by employing innovative strategies and leveraging technology.

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How do you keep current with trends in lifecycle marketing?

Emphasize your proactive approach to continuous learning by attending webinars, following industry leaders, participating in marketing forums, and reviewing market research. Discuss how this knowledge translates into actionable strategies for your marketing efforts.

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At PayPal (Nasdaq: PYPL), we put people at the center of everything we do. Founded in 1998, we continue to be at the forefront of the digital payments revolution, last year we processed 4 billion payments, of which 1 billion were made on mobile d...

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December 20, 2024

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