Digital Marketing Copywriter - Contract

As a Digital Marketing Copywriter at Pearmill, your main responsibilities will include creating engaging copy for various channels like email marketing, SMS, and social media. You’ll work collaboratively with creative and strategy teams, write compelling headlines and calls-to-action, and ensure that your content aligns with current trends. Additionally, you will adapt messaging for different platforms and assist with user-generated content strategies, thereby playing a crucial role in driving conversions and building brand presence.

To be successful as a Digital Marketing Copywriter at Pearmill, you should have a strong portfolio showcasing your copywriting skills across digital channels. Familiarity with direct response principles and current social media trends, especially on platforms like Instagram and TikTok, is essential. Additionally, experience in email marketing and an understanding of e-commerce metrics will be highly beneficial. Excellent time management and communication skills, coupled with an ability to work collaboratively, are also important to excel in this role.

To apply for the Digital Marketing Copywriter position at Pearmill, you need to submit your resume, a cover letter detailing your digital copywriting experience, and 3-5 writing samples. These samples should include an email marketing campaign, social media posts, SMS messages, paid ad copy, and UGC scripts. Your application materials can be sent through the designated form or directly via email to lifecycle@pearmill.com with the subject line 'Digital Marketing Copywriter.'

At Pearmill, a Digital Marketing Copywriter can expect a highly collaborative and dynamic remote work environment. Our team is distributed globally, allowing for flexible scheduling and a modern approach to teamwork. While the role is primarily remote, there may be occasional team meetings to foster collaboration and enhance the creative process. Pearmill is committed to diversity, equity, and inclusion, making it a welcoming place for talents from all backgrounds.

As a Digital Marketing Copywriter at Pearmill, there are ample opportunities for growth and career progression within the company. By demonstrating your skills and understanding of our clients' needs, you can pave the way for more responsibilities and potential permanent positions. Furthermore, your experiences working across various innovative projects will enhance your portfolio and professional development, opening doors for future roles in marketing or strategy.

In answering this question, describe your approach starting from understanding the target audience to brainstorming ideas and drafting content. Highlight the importance of collaboration with creative teams and how you ensure that the copy aligns with the client’s brand voice while also being engaging and conversion-oriented.

In response, share specific instances where you've analyzed metrics from previous campaigns, such as open rates or click-through rates, to adjust your writing strategy. Explain how you used this data to tailor your messaging for better performance, showing your ability to marry creativity with analytical skills.

A strong response will include mentioning specific resources you follow, like industry blogs, social media, webinars, and networking within the marketing community. Emphasize your proactive approach to learning about trends on platforms such as TikTok and Instagram, as this knowledge is crucial for a Digital Marketing Copywriter.

Discuss your method of creating two variations of copy to test against each other. Explain how you choose elements to test, what metrics you track, and how you analyze the results to implement successful strategies for future campaigns. This shows your understanding of refining content for optimal performance.

Illustrate the importance of collaborating with different teams, such as design and strategy. Share how input from various perspectives can enhance your writing and help create a cohesive message that resonates well with target audiences.

Indicate your understanding of the nuances required for different channels by discussing how you adapt the tone, style, and length of your messages. Mention specific examples of how your writing varies from email campaigns to social media posts due to audience expectations and format constraints.

Convey your openness to feedback and your willingness to iterate on your writing. Share an example of a time when constructive criticism improved a piece of content you wrote and how you used that experience to grow your skills further.

Share the details of a specific campaign, including your role, the objectives, and the strategy behind the copy you produced. Discuss the results and how your contributions impacted the overall success of the campaign, providing a clear picture of your capabilities.

In your answer, highlight the importance of clarity, engagement, and a strong call-to-action that drives the desired outcome. Discuss how understanding the audience and crafting messages that resonate emotionally can significantly enhance copy effectiveness.

Explain your techniques for overcoming writer's block, such as taking breaks, seeking inspiration from different sources, or brainstorming with colleagues. Sharing practical strategies shows your resilience and commitment to producing high-quality work, even when challenges arise.