Paid Media Specialist, Marketplaces - job 1 of 2

As a Paid Media Specialist, Marketplaces at Darkroom, you'll be responsible for executing brand strategies across various channels. This includes cooperating with the Brand Manager to maintain the product catalog's quality, providing performance measurement insights, and managing PPC campaigns. Additionally, your role involves identifying opportunities for product conversion and supplying essential data to aid in sales forecasting.

To be a successful Paid Media Specialist at Darkroom, you'll need at least 2 years of experience with the Amazon Ads platform and a solid understanding of eCommerce metrics and data analysis. Proficiency in managing digital assets, SEO, and familiarity with A+/EBC content are also important to excel in this role. Having a proactive, entrepreneurial mindset will help you thrive!

Absolutely! The Paid Media Specialist position at Darkroom is fully remote, allowing you to work from anywhere while being part of a collaborative team that spans various time zones including Portugal, Mexico, Brazil, Colombia, and Spain. We embrace a remote-first culture, ensuring that you can maintain a healthy work-life balance.

At Darkroom, we prioritize your professional growth as a Paid Media Specialist. Our interdisciplinary approach enables team members to gain insights and develop skills beyond their immediate responsibilities. You'll have ample opportunities for collaboration and training, positioning you at the forefront of the advertising industry.

Darkroom offers an array of perks for the Paid Media Specialist, including a flexible unlimited vacation policy, 10 holidays each year to recharge, and tailored parental leave benefits. We truly value work-life balance and encourage our employees to take the time they need for personal well-being.

When discussing your experience with the Amazon Ads platform, it's beneficial to highlight specific campaigns you've executed, the strategies you applied, and the outcomes achieved. Mention the tools used and how they informed your decisions, allowing the interviewer to gauge your familiarity and expertise.

For this question, describe the key performance indicators (KPIs) you track, such as click-through rates, conversion rates, and return on ad spend (ROAS). Explain how analyzing these metrics helps you fine-tune campaigns and drive improvements in performance.

In your response, share tactical strategies that you have successfully implemented in the past, like optimizing product listings with A/B testing, improving SEO practices, or enhancing visual content. Highlight your data-driven approach to fine-tuning these methods.

Discuss the resources you rely on to stay informed, such as industry blogs, newsletters, webinars, or competitive analysis tools. Emphasize your proactive approach to continuously assessing market dynamics and adapting strategies accordingly.

Detail a specific challenge and use the STAR method (Situation, Task, Action, Result) to structure your response. This allows you to explain the context, your approach to solving the problem, and the positive outcomes that resulted from your efforts.

Explain your process for catalog management, including regular audits, checks, and coordination with team members. Stress the importance of accurate product information as being critical to marketing effectiveness, and provide examples of tools or systems you’ve used.

Provide a list of digital marketing tools that you are familiar with, explaining how each serves a particular purpose, such as analytics, campaign management, or PPC optimization. Illustrate your adaptability in learning new tools that can enhance your effectiveness.

Discuss how data analysis informs virtually every aspect of your role, from strategy development to campaign optimization. Emphasize your capability to derive actionable insights from data and make informed decisions impacting client growth.

Highlight your experience working in cross-functional environments. Explain how you ensure clear communication, share goals, and work together to achieve common objectives, showcasing your teamwork and collaborative skills.

Here, articulate your knowledge about Darkroom and align your values and career goals with the company's mission. Share your enthusiasm for their innovative approach to marketing and how you envision contributing to the team and culture.