Content Writer

About Playground

Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We're building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point — and poised to grow extremely fast. We recently raised millions of dollars, have several statewide contracts, and are working with thousands of schools across the country. Additionally, our founders were recently honored as Forbes 30 under 30.

We are a team of owners, who are not afraid to dive into large, complex projects. If you are excited by the prospect of helping build Playground's account management organization and joining a collaborative, high-growth startup — please apply!

About the Role

As a Content Marketer at Playground, you’ll be the second hire on our content team, playing a key role in shaping our voice and storytelling strategy within the child care industry. This is an opportunity to get in early and help build a content engine from the ground up—collaborating closely with our Content Lead to create compelling, educational, and actionable content for child care owners and directors across the country. You’ll contribute to the full content lifecycle, from brainstorming fresh ideas and researching industry trends, to writing blog posts, email campaigns, ads, and more. If you’re passionate about using content to empower small business owners and educators—and love rolling up your sleeves to build something impactful—we’d love to meet you.

Who You Are

• You can flex your tone and style depending on the audience—whether you’re speaking to a small business owner or the decision-maker at a multi-site organization.

• You tell stories succinctly, with the reader in mind. This is a mission-driven industry, and resonating with your audience is key. We’re looking for someone who can strike the right balance between informative and emotional.

• You turn “mundane” topics—like paperwork—into clear, benefit-driven copy that’s engaging and accessible. Many of our readers are tech-averse or have a limited relationship with technology, so your writing should inform without overwhelming. We avoid jargon and buzzwords, and aim to connect honestly and directly.

• You’re comfortable switching between formats and word counts. Some days, you might write a 1,500-word blog post; other days, it might be a handful of headlines for Meta ads. You understand when a story needs more words—and when it doesn’t.

• Beyond writing, you bring a strong grasp of the industry or a willingness to develop one. Research is key, and your work should reflect relevant trends, needs, and timely opportunities for our audience.

• You write content that converts. What gets someone to click? To book a demo? You’ll maintain a confident, consistent voice across channels and be comfortable testing and iterating on copy to improve performance based on key metrics.

• You’re open to feedback and excited to collaborate with peers to help align our messaging with our go-to-market strategy.

What We’d Like You to Have (But Not Essential)

• Experience writing for B2B audiences in a mission-driven environment—education is preferred, but other industries will be considered.

• At least 2 years of experience as a copywriter, content writer, or content marketer in a collaborative role.

• Bonus points if you’re familiar with SEO best practices and know how to thoughtfully incorporate keywords into your work.

• Experience with HubSpot and Framer is a plus.

Why Playground

• You’ll be the second content hire and work closely with the Content Lead to further define Playground’s voice. This is an exciting opportunity to get in at the ground level of a fast-growing marketing team and help lay the foundation for our content org.

• Playground is evolving, and while writing should be your top strength, our team is highly cross-functional with complementary strengths in B2B marketing. We’re looking for someone eager to grow in areas like paid media, product marketing, or events.

• You’ll have the opportunity to explore different areas of marketing and potentially evolve into a more specialized role over time.

• While collaboration is key, we also value ownership. We believe in tackling big projects—sometimes before they’re even fully scoped. Taking initiative to drive demand through content is crucial. This role is perfect for someone who isn’t daunted by ambiguity and is excited to own content that helps us grow our business.

Compensation:

Salary for this position is $85,000- $90,000 subject to standard withholding and applicable taxes. Job level and actual compensation will be decided on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified.

Why Join Playground:

• Competitive salary + equity

• 3 weeks of PTO

• Health, vision, and dental benefits

• $1200/year education stipend

• Free lunch daily

• Collaborative and supportive work culture with a high level of autonomy and room for growth

How to Apply: If you're a hustler who's excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of what we do, apply now. The Playground Team is fully in-office in Union Square, NYC. Please make sure you are open to a fully in-person role before applying.

Check out: https://www.tryplayground.com/about to learn more about our journey and co-founders Dan, Josh, and Sasha.