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Head of Sales

About Playground

Playground is working to make excellent child care accessible to all. Playground has built best-in-class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point and poised for rapid growth. We recently raised millions of dollars, secured several statewide contracts, and are working with thousands of schools across the country. Our founders were recently honored as Forbes 30 Under 30.

We are a team of owners, unafraid to dive into large, complex projects. If you’re excited about helping build Playground’s account management organization and joining a collaborative, high-growth startup, we want to hear from you!

About the Role

As our Head of Sales, you will own the end-to-end sales strategy, execution, and team building. This is a hands-on leadership role where you’ll not only define the vision for our sales organization but also roll up your sleeves to ensure consistent execution and results. The ideal candidate will bring a strong background in B2B SaaS sales (experience in vSaaS is a huge plus) and a proven track record of scaling teams and driving revenue growth in SMB markets.

Key Responsibilities

Sales Strategy & Leadership: Develop and execute a sales strategy that aligns with company goals, focusing on driving growth in SMB markets.

Team Building & Management: Recruit, train, and lead a high-performing sales team, fostering a culture of accountability, collaboration, and continuous improvement.

Pipeline Management: Oversee the sales pipeline, ensuring a healthy mix of leads, opportunities, and conversions.

Data-Driven Decisions: Set clear KPIs, analyze performance metrics, and use insights to refine strategies and improve outcomes.

Customer-Centric Approach: Partner with marketing and customer success teams to ensure a seamless customer experience from lead generation through onboarding.

Revenue Accountability: Own revenue targets and forecast accurately to support financial planning and investor communications.

What We’re Looking For

• 8+ years of experience in B2B SaaS sales, with at least 3 years in a senior leadership role.

• Proven success scaling sales teams and building processes in a high-growth environment.

• Experience selling to SMBs is required; familiarity with vertical SaaS (vSaaS) is strongly preferred.

• Expertise in using modern sales tools and CRM systems to track performance and optimize workflows.

• Exceptional communication, negotiation, and presentation skills.

• A hands-on leader with a collaborative mindset and the ability to inspire teams.

• Passion for working in a fast-paced, high-growth environment with ambitious goals.

Compensation

The annual salary range for this position is $150,000 - $300,000 subject to standard withholding and applicable taxes.

Job level and actual compensation will be decided on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified.

Why Join Playground

• Competitive salary + equity

• 3 weeks of PTO

• Health, vision, and dental benefits

• $1200/year education stipend

• Free lunch daily

• New MacBook and any equipment you need

• Collaborative and supportive work culture with a high level of autonomy and room for growth

• Help accelerate our mission to make excellent childcare accessible to all!

What Makes a Great Fit

If you’re a hustler who’s excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of what we do, apply now. The Playground Team is fully in-office in Union Square, NYC. Please make sure you are open to a fully in-person role before applying.

Check out: https://www.tryplayground.com/about to learn more about our journey and co-founders Dan, Josh, and Sasha.

If you want to learn more about what life at Playground HQ is like, check out this post about one of our past recruiting happy hours + our Polaroid wall (our favorite office tradition)!

Average salary estimate

$225000 / YEARLY (est.)
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$150000K
$300000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Sales, PlayGround

Join Playground, a trailblazer in child care management software, as the Head of Sales and help us make excellent child care accessible to all! Based in the vibrant heart of New York City, you will be at the helm of our sales strategy, driving growth within the SMB market. With over 8 years of experience in B2B SaaS sales and a knack for orchestrating team dynamics, you'll lead our sales team while fostering a culture of accountability and collaboration. Dive into this hands-on role where you’ll not only envision our sales organization’s future but also actively engage in the execution of strategies. You will oversee the sales pipeline, utilizing data-driven insights to refine approaches for maximum impact. Your leadership will ensure we meet revenue targets and create exceptional customer experiences alongside our marketing and customer success teams. Enjoy flexible perks like competitive salary, equity, health benefits, and generous PTO while being part of a mission-driven company that values craftsmanship, ownership, and empathy. If you're passionate about driving growth and eager to take on big challenges, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Head of Sales Role at PlayGround
What are the key responsibilities of the Head of Sales at Playground?

As the Head of Sales at Playground, you'll develop and execute a robust sales strategy tailored for SMB markets, build and manage an effective sales team, oversee pipeline management, and partner with marketing for a seamless customer experience. You'll be responsible for revenue accountability, ensuring we hit our targets while fostering a culture of collaboration and continuous improvement.

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What qualifications are needed for the Head of Sales position at Playground?

To succeed as the Head of Sales at Playground, candidates should have over 8 years of B2B SaaS sales experience, including at least 3 years in a senior leadership role. Proven success in scaling teams and driving revenue growth in SMB markets is essential, along with familiarity with vertical SaaS (vSaaS) being a strong plus. Exceptional communication and team leadership skills are a must.

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What benefits can I expect as the Head of Sales at Playground?

At Playground, the Head of Sales will enjoy a competitive salary ranging from $150,000 to $300,000, equity options, 3 weeks of PTO, comprehensive health benefits, a yearly education stipend, and a supportive work culture. You’ll also receive the latest tech equipment you need, like a MacBook, along with daily free lunches to keep you energized!

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What is Playground’s company culture like for the Head of Sales role?

Playground prides itself on a collaborative and supportive culture. As the Head of Sales, you'll be given a high level of autonomy to make impactful decisions while working with a team that values craftsmanship and empathy. The role is fully in-person, allowing you to immerse yourself in our dynamic office environment in Union Square, NYC.

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How does the Head of Sales at Playground contribute to the company's mission?

In the Head of Sales role at Playground, you directly contribute to our mission of making excellent child care accessible to all by driving strategic sales initiatives. Your leadership in building a strong sales team and crafting effective sales strategies will help us expand our reach, ultimately supporting our vision to reduce the administrative burdens of child care providers and enhance their ability to deliver outstanding service.

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Common Interview Questions for Head of Sales
Can you describe your experience in B2B SaaS sales and how it relates to this Head of Sales role at Playground?

When answering this question, highlight specific experiences that showcase your success in B2B SaaS sales. Discuss how your previous roles prepared you to lead a sales team and develop effective strategies, particularly if you have experience in high-growth environments or vertical SaaS markets.

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What sales strategies have you implemented in your previous positions that you would consider bringing to Playground?

Provide examples of successful sales strategies you’ve implemented, focusing on how they've driven growth. It's beneficial to relate these strategies to the SMB market and demonstrate your adaptability and innovation in similar roles.

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How do you approach team building and management as a Head of Sales?

Discuss your philosophy on team building, emphasizing your approach to recruiting, training, and fostering a collaborative environment. Provide anecdotes that illustrate your success in managing teams to high performance, showcasing your leadership style.

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What metrics do you consider most important for managing a sales pipeline?

Talk about key performance indicators (KPIs) that are crucial for a healthy sales pipeline, such as lead conversion rates, sales velocity, and average deal size. Explain how you use these metrics to refine strategies and drive revenue.

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Can you provide an example of how you have used data to drive sales decisions?

Share a specific instance where you analyzed data to make a significant decision that influenced sales outcomes. Illustrate how your analytical skills resulted in refining sales processes, optimizing performance, or improving customer engagement.

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How do you ensure alignment between sales and marketing teams?

Explain your approach to fostering collaboration between sales and marketing. Discuss tactics like regular communication, shared goals, and joint planning sessions that lead to a seamless customer journey and improved lead generation.

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What role does customer feedback play in your sales process?

Emphasize the importance of listening to customer feedback to refine offerings and approaches. Discuss how you would implement systems to gather and analyze feedback to continually improve sales strategies and enhance customer experience.

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Describe a challenging sales situation you navigated and what you learned from it.

Provide a real-life example of a challenging sales scenario you faced, focusing on the outcome and the lessons learned. Highlight your problem-solving skills and how you adapted your strategy based on these challenges.

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How do you stay updated on industry trends and competitive landscapes?

Discuss methods you utilize for staying informed about industry trends, such as following relevant news outlets, attending conferences, or networking with industry professionals. Convey your commitment to continuous learning and how it informs your sales strategies.

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What motivates you to drive sales in a startup environment like Playground?

Share your personal motivations, emphasizing your passion for sales and the desire to make a difference in the child care sector. Discuss how being part of a mission-driven company aligns with your professional goals and inspires you to achieve exceptional results.

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DATE POSTED
April 16, 2025

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