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Senior Manager, Brand Governance - job 3 of 11

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)
min
max
$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Brand Governance, Visa

Are you ready to take your career to the next level with a dynamic company in Foster City? As the Senior Manager, Brand Governance, you'll play an integral role in the Brand Governance & Operations team within the Global Brand Management organization. This isn't just any job; it's your chance to influence the company's brand strategies and policies. In this role, you will support and execute brand governance strategies that are designed to strengthen and protect our brand image. You'll assist in developing risk management strategies while managing and communicating risks to various stakeholders. Additionally, working closely with both internal and external teams will allow you to ensure compliance with established brand standards and operationalize our comprehensive brand and reputation risk framework. Your responsibilities will include overseeing the lifecycle management of brand policies, conducting audits, compiling compliance reports, and providing insights to improve brand consistency. By launching necessary collateral and managing key governance metrics effectively, you will drive adherence to our brand standards across all touchpoints. This hybrid position offers flexibility while allowing you to strategically manage your work-life balance. If you're passionate about brand governance and ready to elevate the company's brand initiatives, this opportunity is perfect for you!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the key responsibilities of a Senior Manager, Brand Governance at Foster City?

A Senior Manager, Brand Governance at Foster City is tasked with developing and managing brand governance strategies and policies. This includes overseeing the lifecycle of brand policies, conducting audits, and reporting on brand compliance metrics. They also play a crucial role in risk management, communicating effectively with stakeholders, and ensuring that the brand's reputation is protected.

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What qualifications are needed for the Senior Manager, Brand Governance position in Foster City?

To qualify for the Senior Manager, Brand Governance position in Foster City, candidates typically need a relevant degree in marketing or business, along with extensive experience in brand management or governance. Skills in risk management, strategic planning, and stakeholder communication are critical, and familiarity with compliance and auditing processes would be beneficial.

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How does the Senior Manager, Brand Governance contribute to risk management strategies?

The Senior Manager, Brand Governance contributes to risk management strategies by defining and implementing processes that support the brand and reputation risk framework. This involves facilitating risk assessments and reporting findings to ensure that the brand adheres to set governance standards, thus minimizing risk exposure.

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Is the Senior Manager, Brand Governance position at Foster City hybrid or remote?

The Senior Manager, Brand Governance position at Foster City is a hybrid role. While some flexibility is allowed, the exact number of days in the office will be confirmed by the hiring manager, providing a balance between in-person collaboration and remote work opportunities.

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What skills are essential for success in the Senior Manager, Brand Governance role?

Essential skills for success in the Senior Manager, Brand Governance role include strong leadership and communication abilities, meticulous attention to detail, and a solid understanding of brand management processes. Additionally, analytical skills for monitoring governance metrics and the ability to collaborate with various stakeholders are crucial for effectively driving brand compliance.

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Common Interview Questions for Senior Manager, Brand Governance
Can you describe your experience with brand governance?

When answering this question, highlight your previous roles in brand management and governance. Discuss specific examples of strategies you've implemented and any metrics that demonstrate success, such as increased compliance or improved brand awareness.

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How do you prioritize tasks when managing multiple brand policies?

Explain your method for prioritization, perhaps using tools or frameworks that help you assess urgency and impact. Sharing an example of a time when your prioritization led to successful outcomes will strengthen your answer.

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What approach do you take to risk management in brand governance?

Share your systematic approach to risk management, including how you identify, assess, and mitigate risks. Providing a specific instance where your intervention minimized a risk or improved compliance will illustrate your effectiveness.

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How do you ensure cross-departmental collaboration in brand governance?

Discuss your experience working with various teams and stakeholders. Highlight your communication strategies and tools that facilitate effective collaboration and ensure everyone is aligned with brand governance goals.

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What strategies do you use to monitor brand compliance?

Detail your methods for monitoring compliance, such as conducting regular audits or using compliance software. Sharing an example of how your monitoring efforts improved adherence to brand standards will add credibility to your answer.

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How have you handled conflicts regarding brand governance with stakeholders?

Provide an example of a specific conflict you've experienced, focusing on how you resolved it through negotiation or communication. Emphasize the importance of finding a win-win solution that maintains brand integrity.

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What metrics do you consider important for measuring brand governance success?

Discuss the key performance indicators (KPIs) you track, such as compliance rates or stakeholder satisfaction. Elaborate on how these metrics provide insights and drive improvements in brand governance practices.

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How do you stay updated on best practices in brand governance?

Explain your commitment to continuous learning, whether through professional organizations, webinars, or industry publications. Mention how you apply new knowledge to improve brand governance processes within your team.

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Can you provide an example of a successful brand governance project you've led?

Share details of a particular project, focusing on your role in its success, the challenges you faced, and the outcomes. Highlighting specific metrics or successes will showcase your leadership and impact.

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How do you handle changes to brand policies or guidelines?

Describe your approach to managing change, including how you communicate updates to stakeholders and ensure that everyone adheres to new policies. Providing a past example of a successful change management initiative will enhance your response.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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