Google Ads Media Buyer

As a Google Ads Media Buyer at Proppel, your primary responsibilities include creating, managing, and optimizing Google Ads campaigns across various platforms such as Search, Display, Shopping, and YouTube. You will conduct thorough keyword research and competitor analyses to enhance campaign performance. Writing engaging ad copy and refining landing pages to improve conversion rates are also critical duties. Furthermore, you'll monitor campaign performance using tools like Google Analytics and Google Tag Manager, making data-driven adjustments to ad spend and bidding strategies to maximize ROI.

To excel as a Google Ads Media Buyer at Proppel, candidates should have experience as a Google Ads Specialist or in a similar PPC role, ideally within a marketing agency context. A strong understanding of Google Ads, PPC strategies, and conversion tracking is essential. Familiarity with Google Analytics, Google Tag Manager, and Google Merchant Center will help you thrive in this role. Additionally, strong analytical and communication skills are crucial for interpreting data and conveying insights effectively.

Yes, the Google Ads Media Buyer position at Proppel is fully remote! This means you can work from anywhere in the world. Our client is looking for dedicated professionals to support their performance marketing efforts while enjoying the flexibility that remote work provides. This role allows you to maintain a work-life balance while still being a pivotal part of a high-performing team.

The working hours for the Google Ads Media Buyer position at Proppel are set from 9 AM to 5 PM Pacific Time. This schedule allows for effective collaboration with various teams and clients while ensuring you maintain a consistent work routine from your remote location.

To apply for the Google Ads Media Buyer position at Proppel, make sure your CV is updated and written in English, as this is a requirement for consideration. You can submit your application through the provided application process. By applying, you'll also subscribe to our Candidate Newsletter, which provides regular updates about new openings and educational content to support your career advancement.

When creating a Google Ads campaign, I start by conducting comprehensive keyword research to identify target terms relevant to the business and its goals. I then organize the keywords into tightly themed ad groups, set clear campaign objectives, and draft compelling ad copy tailored to the audience. I always monitor the initial performance closely to tweak and optimize as necessary.

Absolutely! In my previous roles, I've utilized Google Analytics extensively for tracking and analyzing website traffic and user behavior. This data informs my decisions regarding ad performance and helps identify areas needing improvement. I leverage these insights to enhance ongoing campaigns, which significantly boosts ROI.

To optimize PPC campaigns, I employ A/B testing for ad copy and landing pages to see what resonates best with the audience. Additionally, adjusting bidding strategies based on performance insights is crucial. I keep a close eye on metrics such as click-through rates (CTR) and conversion rates, making data-driven decisions to enhance campaign performance.

Managing multiple campaigns requires organization and effective time management. I prioritize campaigns based on performance metrics, deadlines, and overall impact on business goals. I use project management tools and regularly check in on all campaigns to ensure none are neglected, dedicating more time to those that need immediate attention.

When writing ad copy, I ensure it is not only engaging but also direct and relevant to the target audience. I focus on highlighting unique selling points, including effective calls to action (CTAs) that compel users to engage. It’s essential to align the ad copy with the keywords used and ensure it matches the expectations set by the search query.

The success of a Google Ads campaign is assessed by analyzing metrics such as conversion rate, CTR, cost-per-click (CPC), and overall ROI. I compare these performance indicators against the established pre-campaign goals to determine whether the campaign met its objectives, and make adjustments for ongoing improvement.

I have managed budgets across several Google Ads accounts, always ensuring that we maximize the return on ad spend. I carefully monitor the budget allocation for each campaign and use historical data to inform future spending decisions. Adjusting budgets based on performance insights and seasonal trends has also been a key aspect of my role.

During competitor analysis, I examine their ad strategies, including the keywords they target, the type of ad copy and visuals they use, and their bidding strategies. I utilize tools like SEMrush or SpyFu to gain insights into their performance. This information aids in refining my own campaigns and identifying gaps in the market.

I stay updated on industry trends and Google Ads policy changes through a combination of resources. I regularly follow blogs, attend webinars, and participate in professional groups on platforms like LinkedIn. Additionally, I subscribe to newsletters from industry-leading sources, ensuring I’m informed and can apply new strategies effectively.

If a campaign is underperforming, I would first review the data to pinpoint the issue. This could involve analyzing ad copy, keywords, targeting settings, and landing page performance. Based on the findings, I might adjust the bid strategy, A/B test different ad copies, or refine the target audience to enhance performance. Flexibility and proactive adjustments are key to turning around underperforming campaigns.