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Email Marketing Supervisor

TJX Companies

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. 

Job Description:

Email Supervisor, Lifecycle Marketing


The Opportunity: Contribute To The Growth Of Your Career. 

The Email Supervisor, Lifecycle Marketing supports the Loyalty & Lifecycle Marketing manager in the development and program leadership of automated email marketing campaigns and other one to one communication to achieve brand goals and drive traffic online and in store. This is a high growth area that will develop our ability to consistently optimize and drive the revenue contribution of the automated program.

Who We Are Looking For: You.  

  • Partners with the Media & Digital Marketing team, Brand Marketing teams, and Digital Experience team to develop effective communication tactics and outstanding user experiences
  • Partners externally with third parties and monitors the competitive email landscape as well as email trends and standard processes. Make recommendations for campaign improvement based on observations
  • Work cross-functionally with Brand Creative, Brand Marketing, Dev/Coding, and Customer Insights & Analytics to support email execution
  • Lead all aspects of the email production process to ensure process efficiency and timely, accurate deployment of email campaigns
  • Assists Manager in developing a testing roadmap and optimization plan for each channel.
  • Assists Manager with the development of campaign segmentation and prioritization
  • Partners with brand teams on execution of A/B email testing and monitoring
  • Monitor the deployment of email marketing campaigns
  • Participate in cross functional sharing in development of email center of excellence
  • Use third party email service provider and web analytics provider reporting tools to capture and analyze results
  • Build weekly & monthly reports to analyze and assess the performance of new programs & projects
  • Build daily, weekly and monthly email campaign results reports and make recommendations for optimizations

Qualifications

  • 3+ years’ experience working in a technical email role
  • Bachelor’s Degree in Business or related field
  • Experience with ESPs (Adobe Analytics, SQL & Liquid Script, scripting and HTML)
  • Great teammate who is collaborative while being an effective communicator working cross functionally
  • Ability to work with and influence at all levels of the organization
  • Comfortable working with tight deadlines and working “in the gray”
  • Excellent project management skills
  • Strong ability to developing key reports, analyze data, develop insights and present it to a variety of collaborators
  • Results driven, detail oriented, and self-motivated
  • Track record of training others and able to help upskill team members
  • Experience with Microsoft Office suite is required, particularly Excel
Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.
In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Address:

770 Cochituate Rd

Location:

USA Home Office Framingham MA 770 Cochituate Rd

This position has a starting salary range of $74,500.00 to $95,000.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

Average salary estimate

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$74500K
$95000K

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What You Should Know About Email Marketing Supervisor, TJX Companies

If you're passionate about email marketing and ready to take your career to the next level, then the Email Marketing Supervisor position at TJX Companies could be your perfect fit! Here at TJX, we pride ourselves on being a Fortune 100 company and the world's leading off-price retailer, with brands like TJ Maxx and Marshalls under our banner. In this exciting role, you'll support the Loyalty & Lifecycle Marketing manager in creating automated email campaigns that resonate with our customers and drive traffic both online and in-store. Your partnership with cross-functional teams, including Media & Digital Marketing, Brand Marketing, and Customer Insights, will ensure that our emails not only look great but also deliver measurable results. You'll lead the email production process, implement A/B testing, and analyze performance data to optimize our campaigns continually. If you have over three years of experience in a technical email role and a bachelor's degree in Business or a related field, we'd love to hear from you. This is your chance to join our diverse and collaborative environment in Framingham, Massachusetts, where you can grow both personally and professionally while making a lasting impact on our marketing efforts.

Frequently Asked Questions (FAQs) for Email Marketing Supervisor Role at TJX Companies
What responsibilities does the Email Marketing Supervisor at TJX Companies have?

The Email Marketing Supervisor at TJX Companies will be responsible for supporting the Loyalty & Lifecycle Marketing manager in developing and leading automated email marketing campaigns. This includes collaborating with cross-functional teams, monitoring campaign performance, and analyzing data to ensure effective communication tactics are executed. By optimizing these campaigns, you can help achieve brand goals and drive increased traffic online and in-store.

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What qualifications are required for the Email Marketing Supervisor role at TJX Companies?

To qualify for the Email Marketing Supervisor position at TJX Companies, candidates should have over three years of experience in a technical email role, along with a Bachelor's Degree in Business or a related field. Familiarity with ESPs like Adobe Analytics, SQL, and HTML is essential, and strong project management skills are beneficial. A results-driven mindset and excellent communication abilities are also key for success in this role.

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How does the Email Marketing Supervisor contribute to campaign optimization at TJX Companies?

The Email Marketing Supervisor plays a crucial role in campaign optimization at TJX Companies by collaborating with teams to develop testing roadmaps, analyzing results, and making actionable recommendations for improving email performance. This position also involves executing A/B testing and closely monitoring email marketing campaigns to ensure they meet and exceed effectiveness targets.

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What is the salary range for the Email Marketing Supervisor position at TJX Companies?

The starting salary for the Email Marketing Supervisor at TJX Companies ranges from $74,500.00 to $95,000.00 per year. The actual starting pay will be determined based on several factors, including the candidate's relevant skills, qualifications, and experience in the field.

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What benefits does TJX Companies offer for the Email Marketing Supervisor?

TJX Companies offers a comprehensive benefits package for the Email Marketing Supervisor role, including medical, dental, and vision coverage, a 401(k) match, paid time off, and various assistance programs. Additional perks include tuition reimbursement, employee discounts, and unique incentives for management roles. This commitment to employee well-being complements our supportive work environment.

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Common Interview Questions for Email Marketing Supervisor
What experience do you have with email marketing automation tools?

Highlight specific tools you've used, such as Adobe Analytics or third-party ESPs, and discuss how you integrated these tools into past campaigns for efficiency and effectiveness.

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Can you describe your approach to A/B testing in email marketing?

Explain your process for creating hypotheses, selecting variables for testing, and how you analyze the results to optimize future campaigns. Discuss any successful tests you've implemented.

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How do you ensure effective collaboration between cross-functional teams?

Give examples of successful collaborations, focusing on communication strategies, tools you used to facilitate cooperation (like project management software), and how you addressed any challenges that arose.

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What strategies do you use to analyze email campaign performance?

Discuss metrics you track, such as open rates and click-through rates, and describe how you utilize data from these metrics to inform future campaign strategies.

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How do you stay updated on email marketing trends?

Share your methods for keeping abreast of the industry, whether it's through online courses, webinars, industry publications, or networking with other marketing professionals.

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Describe a challenging project you've managed and how you overcame any obstacles.

Provide an example detailing the challenges you faced, your strategies for overcoming them, and the successful outcome of the project, emphasizing your project management skills.

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How would you prioritize multiple email campaigns with tight deadlines?

Explain your prioritization strategy, including how you assess the urgency and importance of each campaign, your planning methods, and tools that help you stay organized.

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What role does customer feedback play in your email marketing strategy?

Discuss how you gather and analyze customer feedback and how it informs your email content and strategies to enhance engagement and effectiveness.

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How do you approach segmentation in your email marketing campaigns?

Describe your methods for identifying valuable customer segments and tailoring content for those segments to improve engagement and conversion rates.

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What are some common pitfalls in email marketing you’ve encountered?

Share your insights into frequent mistakes, such as neglecting mobile optimization or failing to personalize messages, and how you ensure to avoid them in your work.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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