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Lifecycle Operations Lead

About Quizlet:


Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  


Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.


Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  


To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.



About the Team:


Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs that engage and delight our users. Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.


About the Role:


This role will lead Campaign Operations at Quizlet for the Lifecycle Marketing channels. You will own the strategy and execution of marketing automation programs, ensuring Braze drives revenue and operational efficiency. You’ll work closely with cross-functional teams to streamline audience management and messaging prioritization and be responsible for executing the marketing calendar. 


The position will also require mentoring a team of technical lifecycle marketers, fostering their growth while improving processes. Additionally, you will manage vendor relationships, champion innovative automation practices, and help define technical needs to elevate Quizlet’s campaign execution and overall program.


We’re happy to share that this is an onsite position. To help foster team collaboration, we require that employees be in the office at a minimum of three days a week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.


In this role, you will:
  • Drive the development, execution, and continuous optimization of Braze marketing automation platform programs, workflows, and assets to achieve revenue goals
  • Provide campaign governance and strategic guidance that focuses on process growth, efficiency and scalability while maintaining best practices 
  • Lead and mentor a team of technical marketers and provide hands on coaching and career development
  • Develop and enforce campaign operations processes, ensuring compliance with SLAs and quality assurance measures
  • Work with stakeholders on complex campaign execution, ensure data integrity of attributes flowing into Braze, develop new architecture as needed


What you bring to the table:
  • 7+ years working with high performing Lifecycle Marketing teams
  • Expert level knowledge of Braze and best practices of Lifecycle marketing channels, such as email, push and onsite placements  
  • Demonstrated success managing marketing operations teams 
  • Outstanding stakeholder engagement with the ability to take requests and transform them into technical requirements for campaign execution 
  • Experience with data pipelines and architecting new data
  • Experience in cross functional campaign coordination to ensure seamless execution
  • Extremely detail oriented and able to juggle multiple complex projects simultaneously
  • A goal oriented mind set with the passion to continuously find ways to improve processes and deliver high quality outcomes as a team leader


Bonus points if you have:
  • Experience working with large audiences and understanding of effective segmentation
  • Braze certification


Compensation, Benefits & Perks:
  • Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
  • Collaborate with your manager and team to create a healthy work-life balance
  • 20 vacation days (and we expect you to take them!)
  • Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
  • Employer-sponsored 401k plan with company match
  • Access to LinkedIn Learning and other resources to support professional growth
  • Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
  • 40 hours of annual paid time off to participate in volunteer programs of choice


We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  



In Closing:


We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.


We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

 

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.


Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!


To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.


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CEO of Quizlet
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Matthew Glotzbach
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Average salary estimate

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$140000K
$175000K

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What You Should Know About Lifecycle Operations Lead, Quizlet

Join Quizlet as our Lifecycle Operations Lead in the vibrant city of San Francisco, CA! At Quizlet, we believe that anyone can learn anything, and we create the smartest tools to help students thrive in their educational journeys. This role is perfect for someone who is passionate about lifecycle marketing and ready to make a significant impact. As the Lifecycle Operations Lead, you will spearhead our Campaign Operations, guiding our marketing automation programs with creativity and strategy. Your expertise with Braze will be crucial in driving revenue, enhancing operational efficiency, and connecting with our users in meaningful ways. You'll collaborate with cross-functional teams, mentor a talented group of technical marketers, and manage vendor relationships. We pride ourselves on continuous testing and adaptation, making your role integral to our growth and success. Comprised of passionate individuals, our team values empathy and innovation, where every voice matters. If you're ready to take on delightful challenges and lead our marketing automation efforts to provide educational access to the world, we want you here at Quizlet! We invite you to bring your experience, creativity, and leadership to join our onsite team for a rewarding and engaging career journey.

Frequently Asked Questions (FAQs) for Lifecycle Operations Lead Role at Quizlet
What are the key responsibilities of a Lifecycle Operations Lead at Quizlet?

As a Lifecycle Operations Lead at Quizlet, you will drive the strategy and execution of marketing automation programs using Braze, mentor a team of technical marketers, ensure compliance with campaign processes, and oversee complex campaign executions. Your role also includes managing stakeholder engagement and data integrity for successful marketing operations.

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What skills are required for the Lifecycle Operations Lead position at Quizlet?

To excel as a Lifecycle Operations Lead at Quizlet, you need extensive knowledge of lifecycle marketing channels, especially in Braze. A background of at least 7 years with high-performing teams is crucial, along with skills in data pipelines, project management, and the ability to juggle multiple tasks effectively. Leadership and stakeholder engagement skills are vital for creating impactful campaigns.

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What does the team culture look like for Lifecycle Operations at Quizlet?

The Lifecycle Marketing team at Quizlet thrives on creativity, collaboration, and consumer empathy. We encourage constant testing and innovation while working closely together to deliver value to our audiences. The culture is inclusive, respectful, and supportive, emphasizing personal and professional growth.

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What opportunities for growth can I expect as a Lifecycle Operations Lead at Quizlet?

At Quizlet, Growth is a core value, and as a Lifecycle Operations Lead, you will be instrumental in mentoring your team while also receiving support for your professional development. Access to resources like LinkedIn Learning and structured career pathways is provided to cultivate your career and enhance your skills continuously.

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What is the work environment like for this position at Quizlet?

The Lifecycle Operations Lead position at Quizlet requires onsite work for at least three days a week to foster collaboration and efficient teamwork. This environment encourages open communication, innovation, and a sense of community, allowing everyone to thrive together as we pursue our mission.

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Common Interview Questions for Lifecycle Operations Lead
Can you describe your experience with lifecycle marketing and how it applies to this role?

When discussing your experience with lifecycle marketing, focus on specific campaigns you've executed, the tools you used, and the results achieved. Tailor your response to showcase how your background in managing marketing automation programs aligns with Quizlet's objectives.

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What strategies would you implement to optimize campaigns using Braze?

To answer this, highlight your understanding of Braze’s capabilities, and discuss how you would monitor data insights, segment audiences effectively, and utilize A/B testing to refine campaigns for better engagement and revenue.

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How do you ensure compliance and best practices in campaign operations?

Explain your approach to compliance by describing the processes you've established in past roles. Reference your experience in maintaining SLAs and quality assurance measures, demonstrating how you prioritize both efficiency and accuracy in campaign execution.

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What is your experience in mentorship within a marketing context?

Share examples of how you've successfully led and developed teams. Discuss your mentorship approach, focusing on coaching styles, feedback mechanisms, and fostering professional growth among team members.

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How would you handle a disagreement with a stakeholder regarding campaign strategy?

Respond by outlining techniques you use to approach disagreements professionally, such as active listening, seeking a shared understanding, and using data to support your case for the proposed strategy while maintaining transparency and collaboration.

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Can you describe a successful campaign you've executed and the impact it had?

Detail a specific campaign, emphasizing your role in its conception, execution, and results. Discuss metrics that were used to measure success and what you learned from the process to inform future initiatives.

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How do you prioritize multiple projects with overlapping deadlines?

Talk about your project management skills and tools you use to stay organized. Mention techniques for prioritization and delegation, emphasizing the importance of communication with your team and stakeholders to manage expectations.

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What do you think are the key trends in lifecycle marketing today?

Identify current trends, such as personalization at scale, the importance of data privacy, and the rise of automation. Relate these trends back to Quizlet's mission and how you could implement them in your role.

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How would you approach improving the lifecycle marketing processes at Quizlet?

Describe a systematic approach to process improvement, possibly through conducting assessments of current workflows, soliciting team feedback, and implementing incremental changes while measuring their effectiveness against desired outcomes.

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What motivates you to work in lifecycle marketing?

Share your passion for how lifecycle marketing empowers users by providing them with tailored experiences. Relate this personal motivation to Quizlet’s mission of supporting learners and how you envision contributing to that vision.

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Helping students (and their teachers) practice and master whatever they are learning.

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DATE POSTED
March 26, 2025

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