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Senior Director, Demand Generation

Recorded Future is the world’s most advanced intelligence company seeking a senior director to lead demand generation efforts, driving pipeline growth through innovative strategies.

Skills

  • B2B marketing experience
  • Demand generation leadership
  • Cybersecurity market knowledge
  • Analytical skills
  • Proficiency with marketing technology

Responsibilities

  • Develop and execute demand generation strategies
  • Lead multi-channel demand generation programs
  • Build relationships across sales and marketing teams
  • Direct marketing campaigns across various channels
  • Build and mentor a demand generation team

Education

  • Bachelor's degree in Marketing or Business
  • MBA preferred

Benefits

  • Incentive compensation
  • Equity
  • Medical, dental, vision insurance
  • 401K
To read the complete job description, please click on the ‘Apply’ button
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CEO of Recorded Future
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Christopher Ahlberg
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Average salary estimate

$235000 / YEARLY (est.)
min
max
$200000K
$270000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Director, Demand Generation, Recorded Future

At Recorded Future, we’re on a mission to empower businesses with the intelligence they need to stay ahead of cyber threats. We’re currently looking for a Senior Director, Demand Generation to spearhead our global marketing strategies. This is a pivotal role where you'll collaborate closely with our sales teams to drive significant pipeline growth and revenue. If you're a strategic thinker with over a decade of B2B marketing experience and a flair for leadership, we want to hear from you! In this role, you’ll develop and execute multifaceted demand generation strategies that align with our revenue goals. You’ll oversee the development of creative marketing campaigns across various channels such as digital ads and webinars, all while managing relationships with stakeholders and ensuring the team thrives. Your analytical skills will be crucial as you interpret data, providing actionable insights that will shape our marketing initiatives. Plus, with a base salary of $200,000-$270,000, along with enticing benefits, you'll be well-compensated for driving our market presence. If you’re ready to make an impact at one of the leading intelligence companies in the world, then you’re ready for this incredible opportunity at Recorded Future.

Frequently Asked Questions (FAQs) for Senior Director, Demand Generation Role at Recorded Future
What are the responsibilities of a Senior Director, Demand Generation at Recorded Future?

As a Senior Director, Demand Generation at Recorded Future, your primary responsibilities will include developing and executing comprehensive strategies to drive pipeline growth and revenue. You'll lead multi-channel marketing programs, collaborate closely with sales, and manage key stakeholder relationships, all while driving innovation in account-based marketing targeting enterprise accounts.

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What qualifications are required for the Senior Director, Demand Generation position at Recorded Future?

To qualify for the Senior Director, Demand Generation role at Recorded Future, you'll need over 10 years of B2B marketing experience with at least 5 years in demand generation leadership roles. A deep understanding of B2B SaaS and the cybersecurity market is essential, along with experience with marketing technology like Marketo and Salesforce. A Bachelor’s degree in Marketing or a related field is required, and an MBA is preferred.

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How does the Senior Director, Demand Generation contribute to Recorded Future's success?

The Senior Director, Demand Generation is crucial to Recorded Future’s success by crafting strategies that enhance lead generation and improve sales conversion rates. This role directly influences pipeline metrics and revenue contributions, ensuring that marketing efforts align with business objectives and result in significant growth.

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What types of marketing campaigns does the Senior Director, Demand Generation oversee at Recorded Future?

In the role of Senior Director, Demand Generation, you'll oversee integrated marketing campaigns that span digital advertising, content syndication, webinars, and virtual events. Your leadership will drive innovative multi-channel programs focused on increasing engagement and generating leads.

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What is the work environment like for the Senior Director, Demand Generation at Recorded Future?

At Recorded Future, the work environment for the Senior Director, Demand Generation is dynamic and collaborative. You'll have the flexibility of a remote position while leading a team, working closely with various departments, and being part of a diverse workforce committed to inclusivity and high standards.

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Common Interview Questions for Senior Director, Demand Generation
Can you describe your experience with demand generation strategy development?

In answering this question, highlight specific demand generation strategies you've successfully developed and implemented. Discuss metrics you've improved and align your experience with the expectations outlined for the Senior Director, Demand Generation at Recorded Future.

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What tools and technologies do you leverage for demand generation?

Mention your familiarity with tools like Marketo and Salesforce. Explain how you've utilized analytics platforms for campaign performance tracking, optimization, and how you can apply these experiences at Recorded Future to enhance their demand generation efforts.

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How do you approach collaboration with sales teams?

Emphasize the importance of cross-functional collaboration. Provide examples of how you've partnered with sales in the past to align marketing strategies, thereby driving pipeline growth and achieving common objectives.

Join Rise to see the full answer
What is your experience with account-based marketing (ABM)?

Share specific ABM strategies you've implemented and their impact on targeting enterprise clients. Discuss how you plan to innovate ABM at Recorded Future based on current market trends and technology.

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How do you measure the success of your demand generation campaigns?

Highlight key performance metrics you've used in your previous roles, such as conversion rates and customer acquisition costs. Discuss how you plan to apply data-driven decision making to optimize campaigns at Recorded Future.

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Can you discuss a successful campaign you managed from start to finish?

Prepare a case study of a campaign you've led, detailing the objectives, target audience, creative strategy, execution, and results. Show how this experience will contribute to delivering results for Recorded Future.

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How do you foster a high-performing team?

Discuss your leadership style and provide examples of how you’ve mentored and developed teams in the past. Touch on the importance of fostering a data-driven culture and continuous optimization.

Join Rise to see the full answer
How do you stay current with marketing trends and changes in the cybersecurity landscape?

Mention sources you follow for industry insights and trends, such as blogs, podcasts, and webinars. Discuss how staying informed aids in aligning Recorded Future's marketing strategies with industry developments.

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What challenges do you foresee in the role of Senior Director, Demand Generation at Recorded Future?

Identify potential challenges such as market saturation or evolving customer needs. Discuss strategies you would use to navigate these challenges effectively while maintaining a focus on pipeline growth.

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What qualities do you believe are essential for a Senior Director, Demand Generation?

Discuss qualities like strategic thinking, analytical skills, effective communication, and leadership. Relate these traits to the specific demands and responsibilities of the Senior Director, Demand Generation role at Recorded Future.

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Empower our clients with intelligence to disrupt adversaries.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$200,000/yr - $270,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 14, 2025

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