Senior Director, Demand Generation

As a Senior Director, Demand Generation at Recorded Future, your primary responsibilities will include developing and executing comprehensive strategies to drive pipeline growth and revenue. You'll lead multi-channel marketing programs, collaborate closely with sales, and manage key stakeholder relationships, all while driving innovation in account-based marketing targeting enterprise accounts.

To qualify for the Senior Director, Demand Generation role at Recorded Future, you'll need over 10 years of B2B marketing experience with at least 5 years in demand generation leadership roles. A deep understanding of B2B SaaS and the cybersecurity market is essential, along with experience with marketing technology like Marketo and Salesforce. A Bachelor’s degree in Marketing or a related field is required, and an MBA is preferred.

The Senior Director, Demand Generation is crucial to Recorded Future’s success by crafting strategies that enhance lead generation and improve sales conversion rates. This role directly influences pipeline metrics and revenue contributions, ensuring that marketing efforts align with business objectives and result in significant growth.

In the role of Senior Director, Demand Generation, you'll oversee integrated marketing campaigns that span digital advertising, content syndication, webinars, and virtual events. Your leadership will drive innovative multi-channel programs focused on increasing engagement and generating leads.

At Recorded Future, the work environment for the Senior Director, Demand Generation is dynamic and collaborative. You'll have the flexibility of a remote position while leading a team, working closely with various departments, and being part of a diverse workforce committed to inclusivity and high standards.

In answering this question, highlight specific demand generation strategies you've successfully developed and implemented. Discuss metrics you've improved and align your experience with the expectations outlined for the Senior Director, Demand Generation at Recorded Future.

Mention your familiarity with tools like Marketo and Salesforce. Explain how you've utilized analytics platforms for campaign performance tracking, optimization, and how you can apply these experiences at Recorded Future to enhance their demand generation efforts.

Emphasize the importance of cross-functional collaboration. Provide examples of how you've partnered with sales in the past to align marketing strategies, thereby driving pipeline growth and achieving common objectives.

Share specific ABM strategies you've implemented and their impact on targeting enterprise clients. Discuss how you plan to innovate ABM at Recorded Future based on current market trends and technology.

Highlight key performance metrics you've used in your previous roles, such as conversion rates and customer acquisition costs. Discuss how you plan to apply data-driven decision making to optimize campaigns at Recorded Future.

Prepare a case study of a campaign you've led, detailing the objectives, target audience, creative strategy, execution, and results. Show how this experience will contribute to delivering results for Recorded Future.

Discuss your leadership style and provide examples of how you’ve mentored and developed teams in the past. Touch on the importance of fostering a data-driven culture and continuous optimization.

Mention sources you follow for industry insights and trends, such as blogs, podcasts, and webinars. Discuss how staying informed aids in aligning Recorded Future's marketing strategies with industry developments.

Identify potential challenges such as market saturation or evolving customer needs. Discuss strategies you would use to navigate these challenges effectively while maintaining a focus on pipeline growth.

Discuss qualities like strategic thinking, analytical skills, effective communication, and leadership. Relate these traits to the specific demands and responsibilities of the Senior Director, Demand Generation role at Recorded Future.