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International Category Development Manager

Company Description

Want to shape the future of the energy category on a global scale?

 

Then join our Off Premise Sales Team as an International Category Development Manager at our HQ in Salzburg, Austria!

Job Description

CATEGORY MANAGEMENT

In this role, you´ll strategically develop channel, customer and market category management business plans that integrate with overall business goals. In addition, you’ll turn insights into actions by executing, analysing, and evaluating category plans. You’ll utilise knowledge of market, customer, and Category Management to facilitate the customer business planning process and lead that dialogue across the organisation.

 

SUPPORT LOCAL MARKETS & RETAILER

You’ll establish and maintain a partnership with Trade Marketing Managers, Key Account Managers, and Retail Partners in the development of strategic plans for category management and provide leading edge category management solutions. You’ll provide strategic direction to local teams and implement category development programs by leading the dialogue to focus on category growth opportunities. In addition, you’ll lead Category Engagement with leading retailers across multiple markets and develop and facilitate top-to-top meetings with key retailers.

 

TRAINING & KNOWLEDGE HUB

You’ll work with Global, Regional & Local Trade Marketing teams to facilitate and further develop and refine Red Bull’s globally leading Category Management training programs. You’ll support the Global Category Manager on the process of updating case studies, training materials, and strategy. Another part of the role is to champion knowledge sharing and create an environment to share best practices and category updates by utilizing all available platforms.

 

STORYTELLING & “SO WHAT?”

You’ll focus on transforming raw data into selling stories that address specific business needs and communicate findings of analysis on key platforms (Share Points, Webinars, Podcasts). You’ll understand the needs, expectations, and ways of working of your stakeholders to deliver impactful selling material based on shopper data. You will represent the voice of the Category to different Summits Globally and present to large audiences.

 

SPACE MANAGEMENT

You’ll be responsible to ensure that our teams have the best resources when it comes to Space Management, liaising with different providers and creating tailor-made solutions to enable efficient and accurate planogramming concepts.

Qualifications

5+ years of experience in category management and/or trade marketing roles with customer facing experience.

Extensive knowledge in working with data (e.g. Nielsen IQ, Circana, etc.) as well as strong analytical skills.

High proficiency in Microsoft Office, especially Excel, and PowerPoint.

Extensive knowledge of Planogram software (e.g. Blue Yonder JDA, Nexgen).

In-depth knowledge of the consumer goods industry; ideally experience in food & beverage

Strong attention to detail, process driven and structured.

Excellent communication skills to effectively convey analytical insights across all levels of the organisation, as well as to deliver presentations and training sessions.

Innovative, self-motivated, solution-oriented mindset with problem-solving and strategic thinking skills.

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.807 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. 

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

What You Should Know About International Category Development Manager, Red Bull

Are you ready to make a significant impact on the energy category on a global stage? Join Red Bull’s Off Premise Sales Team as an International Category Development Manager at our headquarters in beautiful Elsbethen, Austria! In this exciting role, you will craft innovative category management business plans that align with our overall strategic goals. Your analytical skills will be essential as you turn insights into actionable category plans while facilitating crucial dialogues across multiple departments. Collaboration is key; you’ll partner with Trade Marketing Managers, Key Account Managers, and Retail Partners to create and implement cutting-edge category management solutions. As you lead the charge in engaging top retailers across various markets, you will drive conversations aimed at category growth, sharing best practices along the way. Your role will also involve shaping and enhancing our globally recognized Category Management training programs. By transforming raw data into compelling selling narratives, you'll effectively communicate valuable insights through various platforms. From ensuring efficient space management solutions to representing the category voice globally, you'll be at the heart of Red Bull's mission. If you have over five years of dedicated experience in category management or trade marketing, a strong analytical background, and a knack for innovative problem-solving, this could be the opportunity you've been waiting for!

Frequently Asked Questions (FAQs) for International Category Development Manager Role at Red Bull
What are the primary responsibilities of the International Category Development Manager at Red Bull?

As an International Category Development Manager at Red Bull, your primary responsibilities will include developing strategic business plans for category management, executing and analyzing category plans, and fostering collaboration with Trade Marketing Managers and Key Account Managers. You will also play a vital role in category engagement with retailers and lead initiatives aimed at growth opportunities in multiple markets.

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What qualifications are required for the International Category Development Manager position at Red Bull?

To qualify for the International Category Development Manager role at Red Bull, candidates should have at least 5 years of experience in category management or trade marketing, with proficiency in analytical tools and category software. A strong background in data analysis, coupled with excellent communication and presentation skills, is essential for conveying insights and championing category development initiatives.

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How does the International Category Development Manager contribute to strategic planning at Red Bull?

The International Category Development Manager contributes to strategic planning at Red Bull by assessing market insights to craft category development plans that drive growth. Partnering closely with various departments, you will influence decision-making and ensure that category strategies align with the overall business objectives of the company.

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What is the importance of storytelling in the International Category Development Manager role at Red Bull?

Storytelling is crucial for the International Category Development Manager at Red Bull, as it enables you to transform complex data into compelling narratives that resonate with stakeholders. By effectively communicating insights through engaging channels like webinars and podcasts, you'll ensure that decision-makers understand the implications of your analysis and the value of proposed solutions.

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What kind of analytical tools should an International Category Development Manager at Red Bull be familiar with?

An International Category Development Manager at Red Bull should be well-versed in analytical tools like Nielsen IQ and Circana, which are essential for market analysis. Proficiency in Excel for data manipulation and Planogram software, such as Blue Yonder JDA, is also critical for this position.

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Common Interview Questions for International Category Development Manager
Can you describe your experience in category management and how it relates to the role at Red Bull?

In your response, highlight your specific experiences in category management, focusing on successful strategies you've implemented. Discuss how your understanding of market dynamics and consumer behavior can align with Red Bull’s objectives and how your insights could enhance category growth.

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What strategies would you implement to enhance category growth at Red Bull?

Discuss innovative and data-driven strategies, such as leveraging consumer insights to tailor offerings and improving engagement with retailers. Highlight how your previous experiences have equipped you to identify growth opportunities and implement effective solutions.

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How do you approach data analysis to inform category strategies?

Outline your analytical process, mentioning specific tools you've used, like Nielsen IQ or Excel. Explain how you interpret data trends to develop actionable insights that can guide strategic decisions and enhance category performance.

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How do you effectively communicate complex data insights to stakeholders?

Explain your approach to simplifying complex insights, such as using visuals or storytelling techniques. Discuss how you tailor your messaging based on your audience, ensuring clarity and engagement during presentations.

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What is your experience in training teams on category management best practices?

Share any involvement you’ve had in creating or facilitating training modules. Discuss specific examples of how you’ve engaged teams to adopt best practices, and the positive outcomes that resulted from those initiatives.

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How do you foster collaboration within cross-functional teams?

Highlight your experience in building relationships across departments, emphasizing your communication skills and ability to drive consensus. Provide examples of successful collaborative projects where cross-functional teamwork led to substantial outcomes.

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What role does retail engagement play in category management?

Discuss the importance of strong retailer relationships and how engaging them helps in effective category planning and execution. Highlight instances where your engagement strategies have influenced category success.

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Can you share an example of a successful category plan you've developed?

Provide a real-life example detailing the objectives, strategies implemented, and the results achieved. Emphasize the analytical methods you used and how your plans aligned with broader business goals.

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How do you stay updated on industry trends and competitor activities?

Explain your proactive approach to keeping informed through trade publications, webinars, and industry events. Mention how this knowledge helps you in shaping strategies that keep your category competitive.

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What makes you a good fit for the International Category Development Manager role at Red Bull?

Summarize your skills, experiences, and passion for category development that aligns with Red Bull’s values. Highlight how your innovative mindset and results-driven approach would contribute to their success.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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Full-time, on-site
DATE POSTED
March 27, 2025

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