Growth Marketer Co-op (8 month)

As a Growth Marketer Co-op at Relay, you will play a vital role in scaling our acquisition efforts for small businesses. Your primary responsibilities include testing and optimizing digital marketing campaigns, conducting A/B tests on landing pages, and reporting channel performance to drive growth. You'll also engage with various stakeholders, keeping them informed and involved in our marketing initiatives.

To qualify for the Growth Marketer Co-op role at Relay, you should currently be pursuing an undergraduate degree in Marketing, Business, or a related field. Strong written and verbal communication skills are essential, along with the ability to work in a fast-paced environment. Familiarity with digital marketing tools and an analytical mindset to interpret data effectively will certainly set you apart.

A Growth Marketer Co-op at Relay is tasked with monitoring and optimizing marketing campaigns across various digital channels. You will assist in launching A/B tests, analyze campaign performance, and research industry trends. Your role is designed to support and enhance our marketing strategy, ultimately driving tangible results for SMBs.

Absolutely! Relay is deeply committed to your personal and professional growth. You’ll receive continuous feedback, mentorship, and coaching from your peers and leaders throughout your 8-month co-op experience. This will provide you with the skills and knowledge needed to excel in your growth marketing endeavors.

The work environment at Relay is collaborative and vibrant. You'll benefit from a hybrid work model where you connect with your team in our Toronto office twice a week. Plus, our dog-friendly space provides a unique, uplifting atmosphere complete with all the equipment you need for your best work. Expect to participate in regular social and networking events with your colleagues!

To optimize a marketing campaign, I would start by analyzing past performance data to identify strengths and weaknesses. Then, I would recommend refining the target audience and experimenting with different ad creatives and messaging. By conducting A/B testing on essential elements, we can determine what resonates best with our audience while continuously monitoring performance to adjust strategies accordingly.

In a previous project, I analyzed engagement metrics from social media ads to identify which content types generated the most interactions. By pivoting our strategy to focus on video content, which showed higher engagement, we managed to significantly increase our conversion rates. This experience highlighted the importance of data-driven decision-making in marketing.

I’m motivated by the challenge of finding innovative strategies to help businesses grow. Witnessing how effective marketing can transform a company’s trajectory, especially for small businesses, is incredibly rewarding. I love the fast-paced nature of growth marketing, where you can quickly test ideas, learn from results, and make impactful decisions.

To stay updated with marketing trends, I regularly follow industry blogs, attend webinars, and participate in online forums. I also connect with peers and industry thought leaders on platforms like LinkedIn to share insights and gain fresh perspectives. This ongoing commitment to learning helps me stay ahead in the ever-evolving marketing landscape.

In previous positions, I've used a variety of tools including Google Analytics for performance tracking, Hootsuite for social media management, and Mailchimp for email campaigns. Familiarity with these tools allowed me to streamline workflows and enhance my analysis of marketing effectiveness.

If a campaign underperforms, my first step would be to dive into the analytics to pinpoint specific areas of weakness. From there, I would brainstorm potential adjustments, whether in targeting, creative elements, or timing, and launch small-scale tests. This iterative approach allows for data-driven refinements without risking the overall campaign.

Curiosity is key in growth marketing because it drives exploration and experimentation. A marketer should always ask why certain strategies work or don’t, prompting deeper analysis and innovation. This mindset leads to discovering new opportunities and adapting quickly to changing market conditions, ultimately fostering improved campaign results.

Effective A/B testing strategies include isolating one variable at a time to truly gauge its impact, ensuring statistically significant sample sizes, and analyzing results thoroughly to determine the winning variation. Additionally, I recommend continuously iterating based on test outcomes for ongoing optimization.

When explaining complex data to a non-technical audience, I focus on storytelling. I highlight key findings and relate them to business goals, using visuals and simple language to convey essential points. The aim is to make the insights actionable and relevant, ensuring the audience can grasp the implications and act accordingly.

I bring a combination of coursework in marketing and hands-on project experience that has sharpened my analytical and creative skills. My proactive approach to gaining knowledge, along with my passion for helping small businesses, aligns perfectly with Relay’s mission. I am excited to apply my skills in a collaborative environment to drive growth.