Utility Program Marketing Manager - Grid Services

As a Utility Program Marketing Manager at Resideo Grid Services, your main responsibilities will include developing comprehensive marketing strategies for demand response and load management solutions. You'll be tasked with creating engaging marketing content, collaborating with utility partners on co-marketing initiatives, and analyzing program performance metrics. Your role is crucial in driving utility engagement and optimizing grid operations to enhance energy efficiency.

To qualify for the Utility Program Marketing Manager position at Resideo Grid Services, candidates should have at least 7 years of experience in utility program marketing or a related energy sector. A proven track record in managing demand response or energy efficiency programs is essential. Additionally, an understanding of utility operations, virtual power plant technologies, and strong project management skills are highly valued for this role.

The Utility Program Marketing Manager plays a critical role in achieving Resideo Grid Services’ goals by driving the marketing strategy for demand response and load management solutions. This involves creating compelling messaging, developing targeted marketing campaigns, and establishing partnerships with utilities to enhance program participation. By effectively promoting these solutions, the manager helps utilities reach their energy efficiency objectives and supports the overall mission of creating a sustainable energy future.

A Utility Program Marketing Manager at Resideo utilizes various marketing strategies to boost engagement and program effectiveness. Key strategies include developing targeted messaging that resonates with utility decision-makers, creating engaging content such as case studies highlighting successful implementations, and designing enrollment campaigns that effectively attract utility customers. The manager also collaborates closely with cross-functional teams to align marketing efforts with utility needs.

Essential skills for success as a Utility Program Marketing Manager at Resideo Grid Services include strong analytical abilities for tracking marketing metrics, excellent communication skills for crafting impactful messaging, and proficiency in project management to handle multiple initiatives. Additionally, understanding the utility regulatory environment and having stakeholder management skills are critical to navigate partnerships effectively and drive program success.

In answering this question, highlight your specific roles in utility program marketing. Discuss the types of programs you've managed, your contribution to their design and implementation, and the results achieved. Demonstrating measurable impacts like increased participation rates or enhanced program performance data can strengthen your response.

To effectively answer this question, outline a few strategic approaches such as targeted messaging to resonate with utility partners, developing educational content to clarify program benefits, and running marketing campaigns that engage customers directly. Be prepared to back your strategies with examples of previous successes in similar situations.

Discuss your methodology for analyzing load management programs, including specific metrics you track like participation rates, customer satisfaction, and enrollment data. Emphasize your use of data to identify trends, optimize strategies, and adapt approaches based on performance insights.

Collaboration with product management is key to ensure that marketing strategies reflect product capabilities and utility needs. Explain your approach, which includes regular coordination meetings, shared goals, and constant feedback loops to ensure all messages are cohesive and aligned with market demands.

Highlight the importance of stakeholder management. Discuss how you engage with different stakeholders, including utility partners and customers, to gather insights, build relationships, and ensure that the marketing direction is effective in meeting their needs and expectations.

Be ready to share a detailed case study of a marketing campaign you've managed, including the objectives, strategies implemented, challenges faced, and the resulting outcomes. Quantifiable results, like improved enrollment rates or enhanced program visibility, will strengthen your answer.

In your response, identify a current challenge such as keeping up with regulatory changes or adjusting marketing strategies to fit evolving technologies. Be sure to propose how you would tackle this challenge effectively and proactively in your role.

Emphasize your ability to translate complex technical ideas into relatable benefits for stakeholders. Explain your process, which may include collaborating with technical teams, simplifying jargon, using real-life success stories, and designing engaging visuals in your marketing materials.

Discuss the analytical tools and software you leverage to track campaign performance. Examples might include Google Analytics for web traffic monitoring, CRM platforms for tracking customer interactions, or specific marketing automation tools that provide insights on engagement and conversion rates.

This is your chance to convey your passion for energy efficiency and sustainability. Highlight your alignment with Resideo's mission, your excitement about working with innovative technologies, and your commitment to helping utilities optimize their operations. Personal anecdotes related to your professional journey can add depth to your response.