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Channel Marketing Manager

Who We Are

Founded in 2016, Rhombus is on a mission to make the world a safer place with our centralized platform that combines intelligent cameras, sensors, and AI analytics to help organizations improve safety and operations at scale. We have a solid product-market fit, customers love us, and our solution makes a profound impact and difference in the world.

Rhombus was created by industry veterans and is also backed by incredible investors who believe in transforming the world of physical security with enterprise-grade technology that's accessible to any organization. 


Who You Are

As a Channel Marketing Manager, you will shape and execute on a channel marketing strategy to engage partners, generate revenue, and position Rhombus as a best-in-class cloud-native solution in the industry. This role will manage marketing budgets, provide timely and relevant channel-enablement communications, promotions, and education for new product launches.

 

The ideal candidate will oversee content creation, event management, and data analysis to shape future marketing strategies. This position requires close collaboration with Channel Sales, Marketing teams, and partners to develop integrated marketing plans and execute strategic campaigns. 


What You'll Do:
  • Shape and execute a channel marketing strategy to engage partners and generate revenue.
  • Understand partners’ business objectives and build and execute agreed-upon marketing strategies.
  • Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches.
  • Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
  • Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
  • Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
  • Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
  • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
  • Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
  • Track, analyze, and report on channel marketing data to shape future marketing strategies.
  • Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs. 


What We're Looking For:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in channel marketing, account-based marketing, or related roles.
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
  • Proven experience in managing marketing budgets and executing marketing strategies.
  • Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.


This is a remote position. Candidates can be located anywhere in the US.


Compensation

$100,000 - $115,000


Additional forms of compensation, depending on the role, include sales incentives, discretionary bonuses, and equity in the company. Individual pay is determined based on the candidate's primary work/hiring location and additional factors, such as skills and experience, and relevant education, certifications, or training. Further details about compensation for the role can be discussed during the interview process.


Benefits

Competitive Salary & Equity Options

Flexible Schedule & Paid-Time Off

Excellent Healthcare Coverage

Generous Family Leave Policy

WFH & Workspace Supplies

Career Growth & Professional Development

 

What We Value

Customers Come First: We're obsessed with improving our users' lives and constantly question how we can improve upon what already exists.

One Team: Innovating in the physical security industry can't be accomplished by just a single person, which is why we collaborate with exceptional individuals who inspire us to be our best.

Think Greater: We believe the best ideas can come from anywhere. We strive to create an open environment where individuals can contribute and make an impact.

Act with Integrity: We believe honest communication is key to success. We conduct business the way it should be - with high ethical standards and to always do what's right.

 

Rhombus is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We encourage applicants from all backgrounds and experiences to apply. We actively promote diversity, equity, and inclusion in our hiring practices and throughout our organization.

 

Build a Safer Future with Us!

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Average salary estimate

$107500 / YEARLY (est.)
min
max
$100000K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Channel Marketing Manager, Rhombus

Are you ready to make a significant impact in the world of marketing? Rhombus, a trailblazer in intelligent physical security solutions, is on the lookout for a talented Channel Marketing Manager to join our exceptional team in Sacramento, California! Founded in 2016, we've rapidly grown thanks to our commitment to improving safety and operations using cutting-edge AI analytics and technology. In this vital role, you'll be the architect of our channel marketing strategy, working closely with partners to drive revenue and solidify Rhombus as a top-tier cloud-native solution provider. Your responsibilities will include managing marketing budgets, shaping content for various channels, and orchestrating events like webinars and trade shows. The ideal candidate will have strong experience in channel marketing or account-based marketing and possess fantastic content creation skills. Collaboration is key as you'll partner with internal teams and clients to develop integrated marketing plans that truly resonate. If you're passionate about crafting compelling narratives and leveraging analytics to inform marketing strategies, we want to hear from you! Come help us transform the future of physical security and build a safer world together!

Frequently Asked Questions (FAQs) for Channel Marketing Manager Role at Rhombus
What are the primary responsibilities of a Channel Marketing Manager at Rhombus?

As a Channel Marketing Manager at Rhombus, your primary responsibilities will include developing and executing innovative channel marketing strategies, managing the marketing budget, creating and optimizing content across various platforms, coordinating events for partners, and using data analysis to refine future marketing efforts. You will also collaborate with both Channel Sales and Product Marketing teams to ensure effective communication, promotions, and education around new product launches.

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What qualifications are needed for the Channel Marketing Manager position at Rhombus?

The Channel Marketing Manager position at Rhombus requires candidates to have a Bachelor’s degree in Marketing, Business, or a related field, along with 5+ years of experience in channel marketing or account-based marketing. Strong content creation skills, excellent event management abilities, and proficiency in marketing analytics are also essential for success in this role.

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How does the Channel Marketing Manager contribute to partner engagement at Rhombus?

The Channel Marketing Manager contributes to partner engagement by developing tailored marketing strategies that align with partners' business objectives. This could involve creating engaging content that resonates with target audiences, managing promotional campaigns, and organizing valuable events to promote collaboration and education between Rhombus and its partners.

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What types of content will a Channel Marketing Manager at Rhombus be responsible for creating?

At Rhombus, the Channel Marketing Manager will be responsible for creating a diverse range of content including emails, blog posts, case studies, video scripts, social media content, and more. This content aims to educate partners, promote products, and enhance engagement while ensuring alignment with Rhombus’s branding and messaging strategies.

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What does the career growth look like for a Channel Marketing Manager at Rhombus?

At Rhombus, the career growth potential for a Channel Marketing Manager is promising. With a focus on professional development and continuous learning, you will have opportunities to take on more responsibilities, lead larger projects, and potentially move into higher marketing leadership roles. Our commitment to promoting from within means your success at Rhombus can lead to exciting advancement.

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Common Interview Questions for Channel Marketing Manager
Can you describe your experience with channel marketing strategies?

In responding to this question, highlight your previous experience in developing and executing channel marketing strategies. Discuss specific campaigns you've worked on, the objectives, and how you measured success. Emphasize collaboration with sales teams and partners to optimize these strategies.

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How do you measure the effectiveness of a marketing campaign?

To effectively answer this question, outline the key performance indicators (KPIs) you typically consider, such as engagement metrics, conversion rates, and ROI. Share examples from past campaigns where you've utilized analytics tools to assess performance and make informed adjustments.

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What is your approach to content creation for diverse marketing channels?

When answering, discuss your method for understanding the target audience and tailoring content according to the channel. Mention the importance of maintaining brand voice while considering platform-specific nuances, and provide examples of content you’ve created for different types of media.

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How do you coordinate and manage partner events?

In your response, describe your experience with event planning, detailing how you handle logistics, strategy development, and post-event evaluations. Highlight teamwork and communication with vendors and internal teams to ensure successful and impactful events.

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What tools or software do you use for marketing analytics?

Mention any specific marketing analytics tools you are familiar with, such as Google Analytics, HubSpot, or Marketo. Discuss how you utilize these tools to collect data, analyze marketing performance, and inform strategic decisions for future campaigns.

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Can you share a successful marketing initiative you worked on?

Use this opportunity to share a detailed story of a successful campaign. Outline your role, the strategies employed, collaboration with teams, and the results achieved. Be sure to mention how you measured the success of that initiative.

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What methods do you use to ensure alignment between marketing and sales teams?

Discuss your approach to maintaining communication and regular meetings between marketing and sales teams. Emphasize the importance of shared goals, feedback loops, and collaborative planning of marketing efforts that directly support sales objectives.

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How do you stay updated with the latest marketing trends?

Explain your commitment to ongoing learning by mentioning resources you follow, such as industry blogs, webinars, or conferences. Share any specific experiences where staying informed has allowed you to implement innovative strategies in your past roles.

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What is your experience with budget management in marketing?

In your answer, summarize your experience managing marketing budgets, including developing budgets, tracking expenses, and ensuring efficient allocation of resources. Highlight instances where you've successfully maximized ROI with limited budgets.

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How do you approach account-based marketing (ABM)?

Discuss your understanding of ABM and its strategic importance in channel marketing. Describe specific ABM tactics you've successfully employed, such as personalization of campaigns and targeting specific accounts based on research and data.

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VIEW MATCH
FUNDING
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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 13, 2025

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