Retention Campaign Assistant

As a Retention Campaign Assistant at TABtouch, your primary responsibilities will include coordinating weekly customer campaign workflows, using tools like Optimove for campaign creation, scheduling multi-channel campaigns (SMS, Push, In-app), and communicating campaign success measures back to the Customer Retention team. You’ll also handle administrative tasks such as maintaining customer lists and updating weekly campaign schedules, supporting the team in delivering effective customer engagement strategies.

To qualify for the Retention Campaign Assistant position at TABtouch, it’s beneficial to have a basic understanding of marketing deployment technologies and campaign performance reports. Intermediate skills in Microsoft Office, particularly Teams, Outlook, and Excel, are essential. While not mandatory, a relevant tertiary qualification or equivalent experience, especially in the wagering industry, will enhance your application.

At TABtouch, the working environment for a Retention Campaign Assistant is collaborative and innovative, with a focus on teamwork and continuous improvement. You will work alongside passionate professionals in the digital entertainment industry, utilizing modern technology while enjoying flexible working arrangements that encourage a healthy work-life balance.

The Retention Campaign Assistant role at TABtouch is casual, typically expected to involve around 22.8 hours of work per week. Flexibility in scheduling is a priority, allowing you to work alongside a team that values collaboration and efficiency. Specific hours may vary based on campaign timings and team needs.

TABtouch is committed to employee growth by offering personal learning and development budgets and health and wellness initiatives that support your well-being. As a Retention Campaign Assistant, you will have the chance to enhance your skills through hands-on experience and by suggesting innovative approaches to campaigns. We believe in nurturing creativity and continuous learning.

When answering this question, focus on any direct experience you have with campaign management tools, particularly highlighting specific campaigns you’ve scheduled or analyzed. Discuss how you utilized these tools to improve campaign performance and your familiarity with their functionalities, as this shows your capability as a Retention Campaign Assistant.

In responding to this question, emphasize your organizational skills and ability to prioritize tasks. Discuss your approach to efficiently managing time and resources, perhaps by utilizing project management tools, to ensure all campaigns are launched on time while maintaining quality.

Here, you should share any strategies or best practices you’ve previously implemented to boost customer engagement. Discuss the importance of understanding customer preferences and utilizing data for tailoring messages, as well as the value of multi-channel campaigns.

To answer this, outline the steps you take to ensure data accuracy, such as regular audits, double-checking entries, and maintaining updated records. Emphasize your attention to detail and the importance of accuracy in achieving successful customer campaigns as a Retention Campaign Assistant at TABtouch.

Be prepared to walk through a specific campaign you’ve managed, detailing the objectives, execution, and results. Highlight your role in the success of that campaign and any metrics that demonstrate its effectiveness, which will showcase your capabilities for the Retention Campaign Assistant position.

A good answer would involve discussing specific tools or methods you’ve successfully used to streamline workflows, such as automation features in campaign management tools or creating standardized templates. Relate these to your role as a Retention Campaign Assistant at TABtouch.

In your answer, discuss your methods for continuous learning, such as following industry publications, attending webinars, or participating in online communities. Stress the importance of staying current in marketing trends for your role as a Retention Campaign Assistant.

Explain your openness to constructive feedback and how you view it as an opportunity for improvement. Discuss how you would actively listen, take notes, and implement changes to enhance the effectiveness of future campaigns while maintaining a positive team dynamic.

Discuss your views on the importance of understanding customer behavior and preferences across various channels. Emphasize the necessity for consistent messaging, adapting content based on the medium, and the integral role of analytics in evaluating the success of multi-channel marketing campaigns.

This is your chance to express your enthusiasm for TABtouch and the role. Share your alignment with TABtouch's innovative approach to digital entertainment and how you’re excited about contributing to their mission. Mention what drives you in your work and how this position aligns with your career goals.