Head of Digital Marketing

The Head of Digital Marketing at Booksy is responsible for driving the performance marketing strategy and execution across various channels including web, app, SEO, and social media. This role involves leading a team of specialists to build and scale performance-driven campaigns, collaborating closely with other departments, and ensuring that marketing efforts directly contribute to user growth and engagement.

For the Head of Digital Marketing position at Booksy, you are expected to have demonstrable success in performance marketing, especially within SaaS or tech businesses. Extensive expertise in managing performance across digital platforms and deep knowledge of SEO practices, analytics tools, and leadership experience are crucial. Strong analytical skills and a proven ability to optimize marketing strategies are also necessary.

Experience in A/B testing is essential for the Head of Digital Marketing role at Booksy. It allows you to experiment with different strategies and optimize campaigns based on data-driven insights, thereby enhancing overall performance across various digital channels. Mastery in this area will ensure that your strategies maximize engagement and conversion rates.

The Head of Digital Marketing at Booksy will lead a dynamic team of 5-6 digital marketing specialists. This team will focus on executing various performance-driven digital marketing strategies, fostering a collaborative environment, and driving impactful campaigns that align with the company’s growth objectives.

Booksy is committed to the professional development of its employees, including the Head of Digital Marketing. This role offers opportunities to collaborate with cross-functional teams and encourages innovative problem-solving in a constantly evolving environment, enabling continuous learning and growth within the fast-paced demands of a scale-up.

To enhance digital marketing performance, I would analyze existing data to identify key acquisition channels, refine targeting strategies, implement A/B testing for optimization, and ensure all campaigns align with user behavior insights. Leveraging analytics tools to continuously adjust campaigns will also be essential.

I managed a campaign where we optimized a PPC strategy across Google and Facebook, resulting in a 30% increase in conversion rates. By utilizing A/B testing, we adjusted our ad copy and targeting, ultimately lowering the customer acquisition cost significantly.

Staying updated with the latest trends includes subscribing to industry journals, participating in webinars, and attending marketing conferences. Additionally, I follow digital marketing thought leaders on social platforms to gain insights and applicable strategies.

I utilize several tools for SEO and performance analysis, including Google Analytics for tracking website performance, SEMrush and Ahrefs for keyword research and competitor analysis, along with tools like Hotjar for understanding user behavior on web pages.

I approach team leadership by fostering an inclusive environment where everyone feels encouraged to share ideas. By setting clear goals and mentoring team members, I ensure we work collaboratively towards achieving performance targets while maintaining high morale.

To address underperforming campaigns, I would dissect the data to identify potential issues, such as targeting inaccuracies or ineffective ad creatives. Based on these insights, I would pivot our approach, whether through A/B testing modified elements or reallocating budget to higher-performing channels.

Customer feedback is pivotal in shaping my marketing strategy. It provides insights into pain points and preferences, allowing me to tailor campaigns that resonate better with our audience, improve engagement, and ultimately drive higher conversion rates.

When managing multiple projects, I prioritize tasks based on deadlines, impact on business objectives, and aligning them with team capabilities. I utilize project management tools to keep organized, ensuring clear communication among team members throughout the process.

I have extensive experience with performance marketing analytics, using platforms like Google Analytics to track campaign performance, customer behavior, and ROI. I leverage this data to make informed decisions, ensuring that our marketing strategies are continually optimized for success.

To enhance engagement on social media, I would develop a content strategy that focuses on creating shareable, relevant content tailored to each platform. Utilizing storytelling techniques, interactive posts, and responding actively to audience interactions would help build a vibrant online community.