Web Design and Development Lead

The Web Design and Development Lead at Sei is responsible for creating and implementing web designs for various marketing projects and ecosystem applications. This role involves collaborating with blockchain developers to ensure that visual elements function seamlessly with smart contracts, developing responsive layouts for multiple platforms, and generating prototypes that clearly convey Sei's performance benefits. Additionally, this lead position entails establishing best practices for web design and development that partners can follow, thereby maintaining consistent branding and user experience across Sei's digital assets.

To be considered for the Web Design and Development Lead role at Sei, candidates should have at least 5 years of professional experience in web design and frontend development, with a minimum of 2 years in a senior or lead capacity. Proficiency in HTML, CSS, JavaScript/TypeScript, and experience with frontend frameworks, particularly React, are essential. Furthermore, candidates should have a demonstrable portfolio that showcases their UX/UI design skills and frontend implementation capabilities. Familiarity with design tools such as Figma and Adobe XD will also be beneficial.

The Web Design and Development Lead's role is crucial in shaping Sei's ecosystem as they bridge the gap between design and blockchain development. By creating intuitive and engaging user interfaces that incorporate complex blockchain functionalities, this role ensures that Sei's applications are not only visually appealing but also accessible to users of all technical backgrounds. This, in turn, enhances user satisfaction and adoption of Sei's blockchain solutions, cementing the company's status as a leader in the decentralized applications space.

Sei expects the Web Design and Development Lead to be highly proficient in design tools such as Figma and Adobe XD. Additionally, familiarity with the entire Adobe Creative Suite will be advantageous. These skills enable the lead to create compelling visual designs and prototypes that can be effectively implemented in the development process, ensuring that the final product aligns with Sei's high standards for quality and user experience.

A good fit for the Web Design and Development Lead role at Sei would be someone who not only possesses strong technical skills in frontend design and development but also demonstrates creativity and the ability to convey complex technical concepts in an easily understandable manner. Experience in leading hybrid design and development teams, along with a passion for innovation in the blockchain space, will be essential. Furthermore, adaptability and the ability to thrive in a fast-paced startup environment will make a candidate stand out.

In your response, focus on your process for gathering user feedback, conducting usability tests, and applying that data to inform your design decisions. Mention specific methodologies you use, such as user personas or journey mapping, to illustrate how you enhance the user experience in your design.

Share your approach to collaboration with developers, emphasizing your understanding of both design and coding standards. You can refer to specific projects where you successfully translated design elements into functional code, ensuring a seamless user experience.

Discuss any specific blockchain projects you’ve worked on, detailing the challenges faced and how you utilized blockchain functionalities to create intuitive interfaces. Highlight your familiarity with Web3 libraries and how you ensure these are integrated smoothly into your designs.

Explain your methods for developing and maintaining a cohesive brand identity. This could include creating design systems, style guides, or regular audits of web assets to ensure that they align with Sei's branding strategy across all platforms.

Share your approach to responsive design, detailing the tools and frameworks you use. Provide examples of past projects where you successfully implemented responsive layouts that function flawlessly on both mobile and desktop devices.

Discuss your methods for continuous learning, such as following industry leaders, participating in webinars, or engaging in relevant online communities. Demonstrating awareness of current trends affirms your commitment to innovation in web design.

Focus on a specific project where you faced significant challenges, such as tight deadlines or technical limitations. Detail your problem-solving strategies, your ability to pivot or adapt your design, and how you communicated effectively with your team.

You should mention key performance indicators (KPIs) you track post-launch, such as user engagement, feedback, and conversion rates. Discuss techniques like A/B testing or user surveys that help measure the effectiveness of your designs.

Explain the importance of clear and accessible documentation, and describe how you create and maintain it. Tools like Confluence or Notion can be mentioned as effective options for your documentation work.

Share your strategy for receiving and implementing feedback positively and collaboratively. Emphasize your openness to constructive criticism and how it informs your design process, ensuring the final product meets team and user expectations.