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Senior Finance Manager, Field Marketing

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

We are seeking a strategic and data-driven Senior Manager of Finance to support ServiceNow’s Field Marketing team. This role will be crucial in driving financial execution within the Field marketing team, developing a deeper understanding of marketing performance, and coordinating with other stakeholders including other marketing channels and regional sales teams. Join our team and play a crucial role in driving financial performance and customer growth in the dynamic world of Enterprise SaaS.

  • Develop and execute financial strategies aligned with Field Marketing objectives
  • Lead budgeting, forecasting, and reporting processes for the field marketing organization
  • Analyze key performance indicators and financial metrics to provide actionable insights
  • Own trusted relationships with many senior-level business partners
  • Collaborate with Sales, Marketing, Finance, and Operations cross-functional teams to align strategies and drive outcomes
  • Prepare and present financial reports, including budget vs. actual variance analysis, to senior management
  • Drive process improvements and scaling projects to enhance operational efficiency

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
  • Bachelor's degree required, MBA preferred
  • 10+ years of FP&A or business finance experience; SaaS or marketing experience preferred
  • Good understanding of SaaS marketing KPIs companies
  • Proficiency with Microsoft Office, specifically Excel and PowerPoint
  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities;
  • Detail-oriented with strong analytical, problem solving, and financial modeling skills;
  • An excellent communicator and a great team player
  • Understanding of financial planning, forecasting, budgeting, and reporting
  • Proven track record of providing strategic financial guidance and driving operational excellence

 

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$223600 / YEARLY (est.)
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$162600K
$284600K

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What You Should Know About Senior Finance Manager, Field Marketing, ServiceNow

ServiceNow is on the lookout for a dynamic Senior Finance Manager, Field Marketing to join our vibrant team in Santa Clara, California. If you're passionate about using your financial expertise to make a tangible impact in the world of Enterprise SaaS, then this role is for you! As a Senior Finance Manager, you will support the Field Marketing team by developing and executing financial strategies aligned with our goals. You’ll lead essential budgeting and forecasting processes while diving deep into key performance metrics to provide actionable insights. Your ability to foster trusted relationships with senior business partners will help shape strategies across Sales, Marketing, Finance, and Operations. Furthermore, your analytical prowess will be key in preparing and presenting financial reports, analyzing variances, and driving operational efficiencies. With 10+ years of business finance experience and a bachelors (MBA preferred), you're more than equipped to thrive in this strategic role. If you're ready to collaborate and innovate, and want to be part of a company that places strong emphasis on inclusivity and diverse experiences, come join us at ServiceNow where we make the world work better for everyone!

Frequently Asked Questions (FAQs) for Senior Finance Manager, Field Marketing Role at ServiceNow
What are the responsibilities of the Senior Finance Manager position at ServiceNow?

The Senior Finance Manager role at ServiceNow involves leading budgeting, forecasting, and reporting processes for the Field Marketing team. You will analyze key performance indicators and financial metrics to provide actionable insights, collaborate with cross-functional teams to align strategies, and prepare financial reports for senior management. Additionally, driving process improvements and managing relationships with senior-level business partners are critical responsibilities in this role.

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What qualifications are needed for a Senior Finance Manager at ServiceNow?

To be successful as a Senior Finance Manager at ServiceNow, candidates are required to have at least 10 years of FP&A or business finance experience, preferably within SaaS or marketing environments. A bachelor's degree is required, while an MBA is preferred. Additionally, a good understanding of SaaS marketing KPIs and proficiency with Microsoft Office applications, especially Excel and PowerPoint, are essential.

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How does ServiceNow support career growth for the Senior Finance Manager?

ServiceNow values inclusivity and encourages candidates with diverse backgrounds to apply. As a Senior Finance Manager, you will have opportunities for professional development and strategic contributions to the organization, helping to shape your career in the dynamic world of Enterprise SaaS. The company promotes a flexible work culture and provides paths for continued learning and advancement within finance and beyond.

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What are the key skills required for the Senior Finance Manager position at ServiceNow?

Key skills for the Senior Finance Manager position at ServiceNow include strong analytical and problem-solving abilities, financial modeling expertise, and excellent communication and organizational skills. The ideal candidate should also be detail-oriented, capable of meeting tight deadlines, and possess a good understanding of financial planning, forecasting, and budgeting.

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What is the work culture like at ServiceNow for a Senior Finance Manager?

The work culture at ServiceNow for a Senior Finance Manager is built around flexibility and trust. Team members are encouraged to collaborate in a vibrant environment that takes into account various work personas — whether flexible, remote, or in-office. The company also prioritizes creating an inclusive experience for all employees, which contributes to a supportive team atmosphere.

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Common Interview Questions for Senior Finance Manager, Field Marketing
Can you describe your experience with budgeting and forecasting in your previous roles as a Senior Finance Manager?

In your response, highlight specific examples of how you have managed budgeting and forecasting processes effectively in your previous positions. Discuss any tools or methodologies you utilized and the positive outcomes of your efforts, such as improved accuracy or enhanced stakeholder engagement.

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How do you analyze key financial performance metrics?

Talk about the specific financial metrics you focus on, such as ROI or customer acquisition costs, and the analytical tools you leverage to extract insights. Explain how this analysis informs strategic decisions and drives marketing performance.

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Describe a time when you had to make a significant financial decision under tight deadlines.

Share a detailed example that illustrates your decision-making process, the context of the situation, and the impact of your decision. Highlight how you communicated with key stakeholders and what you learned from the experience.

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What strategies do you employ to build relationships with cross-functional teams?

Discuss your approach to building relationships through effective communication, collaboration, and understanding the objectives of other teams. Provide specific examples of successful partnerships you've cultivated and the positive impact on financial performance.

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How do you drive process improvements in financial operations?

Share examples of specific process improvements you have led in financial operations, detailing the methodologies used, the challenges faced, and the results achieved. Emphasize your analytical mindset and commitment to operational excellence.

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Explain how AI can be integrated into financial processes.

Discuss your understanding of AI tools and their application in financial decision-making. Highlight potential benefits such as automating reporting processes or improving forecasting accuracy, and provide examples of how you might implement such technologies in the Senior Finance Manager role.

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Tell us about a time when you had to present complex financial information to a non-financial audience.

Highlight a specific instance where you successfully translated complex financial data into accessible information. Emphasize the techniques you used to ensure clarity and engagement, and the impact of your presentation on business decisions.

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What motivates you in your role as a Senior Finance Manager?

Reflect on your passion for finance, your desire to contribute to strategic decision-making, and your motivations for driving team success. Sharing a personal anecdote can enhance your answer and make it memorable.

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How do you stay updated on financial regulations and industry trends?

Discuss your methods for staying informed, such as continuous education, attending industry conferences, or subscribing to relevant publications. Highlight how this knowledge benefits your work as a Senior Finance Manager.

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What do you believe are the most critical financial KPIs for a SaaS marketing team?

Share insights into specific KPIs relevant to a SaaS marketing environment, such as customer churn rate, lifetime value, and customer acquisition costs. Discuss why these metrics are crucial and how you would leverage them in your role.

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2182 jobs
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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 7, 2025

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