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Sr. Marketing Manager - Shawgrass

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Job Title

Position Overview

The Marketing Manager, Shawgrass, is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy.

Primary Responsibilities

Define, execute and measure complex marketing and merchandising strategies effectively supporting Shawgrass across different distribution channels
Manage multiple projects from concept to completion to ensure timelines and budgets are met
Highly collaborative role requiring strategic influence with product category teams, product design, sales and other marketing team members
Conduct and leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage
Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, wholesale distribution, retail customers, and pro installer channel
Tradeshow development and execution
Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms
Effectively communicate marketing initiatives to internal and external audiences + customers
Drive brand consistency through all marketing activities
Effectively identify KPIs and measure marketing tactics, optimize as needed
Positively represent Shaw’s culture and values when engaging with customers
Help with marketing initiatives/projects on the Shaw Turf business as needed

Requirements:

4-year degree
5+ years of marketing, communications, or relevant experience
Multitasking and managing complex workload ability
Agile mindset
Proven interpersonal and leadership skills

Preferred:

Knowledge of graphic design programs and principles
knowledge of social media strategies and techniques
Experience working in a high pressure, deadline driven environment

Core Competencies:

Create Strategic Plan
Make Effective Decisions
Influence Others
Drive Results
Deliver Compelling Communication
Demonstrate Good Judgement
Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Sr. Marketing Manager - Shawgrass, Shaw

As the Sr. Marketing Manager at Shawgrass in Calhoun, Georgia, you'll be at the forefront of advancing our brand's market share and profitability. This role is all about strategic marketing development, execution, and measurement across diverse channels, so if you love a challenge and being at the heart of innovation, this is the position for you! You will manage and track various projects from concept to completion, ensuring they align with timelines and budgets. Your collaborative nature will shine as you influence product category teams, sales, and fellow marketers to create compelling marketing strategies designed for a variety of audiences—from national sales teams to retail customers and pro installers. You'll also dive into market research, identify gaps, and craft insightful marketing materials that resonate with our target consumers. With a focus on both tangible and digital platforms, you’ll drive brand consistency and communicate initiatives effectively to engage both internal stakeholders and external audiences. This position is not just about managing marketing activities; it's about representing Shaw’s culture, values, and commitment to inclusivity. If you have 5+ years of relevant experience, an agile mindset, and excellent interpersonal skills, we can’t wait to see how you’ll contribute to our goals at Shawgrass!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager - Shawgrass Role at Shaw

What are the primary responsibilities of the Sr. Marketing Manager at Shawgrass?

The Sr. Marketing Manager at Shawgrass is tasked with developing and executing comprehensive marketing strategies, managing multiple projects, conducting market research, and creating marketing materials for varied audiences. This includes overseeing brand consistency across channels and communicating initiatives effectively.