Exhibits Sales Manager

At Shepard, an Exhibits Sales Manager is responsible for driving revenue through the sale of custom exhibits. This role involves actively seeking new business from exhibitors at various shows, building enduring relationships with clients, providing on-site support during major shows, and ensuring sales targets are met or exceeded.

To qualify for the Exhibits Sales Manager role at Shepard, candidates should have a minimum of three years of sales experience, preferably in the exhibits sector. A bachelor’s degree in a related field is preferred, but relevant experience may also substitute for formal education. Proficiency in Salesforce and Microsoft Office Suite is also essential.

Travel is a significant aspect of the Exhibits Sales Manager role at Shepard, as you will be attending trade shows nationwide. This travel is essential for addressing client needs on-site and ensuring smooth execution of events where our exhibits are featured.

Excellent interpersonal and communication skills are vital for success as an Exhibits Sales Manager at Shepard. Additionally, strong organizational and time management skills are crucial for tracking leads and managing client relationships effectively.

Shepard values Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork in its employees. An ideal Exhibits Sales Manager will embody these core values in their daily work, contributing positively to both client relationships and company culture.

When answering, focus on specific sales achievements, such as revenue growth percentages or successful projects you've led. Be sure to highlight how you built relationships with clients and any innovative strategies you used to close deals.

Explain your process for tracking leads, such as using Salesforce tools. Discuss how you assess lead quality, time management strategies you employ, and how you follow up to maximize opportunities effectively.

Share specific ways you keep informed, such as following industry publications, attending trade shows, or networking with other professionals. Emphasize how this knowledge has helped you adapt your sales techniques.

Give examples of past experiences where you turned a negative situation into a positive outcome. Emphasize your communication skills, patience, and ability to find mutually beneficial solutions.

Walk the interviewer through the project, discussing your planning methods, your approach to client communication, and how you navigated challenges. Highlight the results and what you learned in the process.

Discuss your experiences working in teams, whether collaborating with marketing, customer service, or event planning. Highlight how teamwork enhances communication and overall results for sales initiatives.

Talk about specific metrics you use, such as quotas, revenue growth, or customer retention rates. Illustrate how you set personal goals and the importance of these metrics in evaluating performance.

Research to understand Shepard's unique offerings and culture. Discuss what you admire about the company's values and how these differentiate it in the exhibits sales industry.

Outline your strategies for researching this new segment, understanding client needs, and tailoring your sales approach. Emphasize the importance of adaptability and creativity in reaching new clients.

Reflect on your passion for sales within the exhibits industry and how Shepard's values and mission align with your personal career goals. Show enthusiasm for contributing to their success and growth.