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National Account Manager - Grocery

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

The National Account Manager, Grocery will play a pivotal role in accelerating revenue expansion and solidifying our presence. As the primary face of our brand to key customers, you must bring an unshakable passion for our mission-driven products and a deep commitment to excellence. We seek an experienced, strategic account management professional with a commanding understanding of the Grocery Channel, particularly in managing Kroger/Albertsons. The ideal candidate will have exceptional analytical acumen, business foresight, and the ability to proactively optimize a high-performance portfolio.

Reporting to the Senior Director of Sales, National Accounts, your responsibilities will include:

Strategic Account Management

  • Serve as the primary owner of Kroger / Albertsons accounts, ensuring ambitious sales targets are met and surpassed.
  • Drive market expansion by securing new distribution opportunities, refining pricing strategies, optimizing promotions, and elevating product placement across the Mass Channel.
  • Develop and execute forward-thinking business plans, ensuring alignment with both customer needs and corporate objectives while maximizing trade budget effectiveness.

Sales & Business Development

  • Craft compelling, data-driven sales narratives that not only drive sales but foster long-term retailer partnerships.
  • Leverage syndicated data tools (Nielsen, IRI, SPINS) to uncover growth opportunities, translate insights into action, and execute winning sales strategies.
  • Deliver persuasive, visually compelling presentations that articulate the brand’s mission, category leadership, and revenue-driving potential.

Leadership & Cross-Functional Collaboration

  • Act as the voice of the customer within the organization, ensuring strategic alignment between customer expectations and internal capabilities.
  • Work closely with internal stakeholders, including Marketing, Finance, and Supply Chain, to design and execute impactful omnichannel strategies that drive sustained growth.
  • Manage and maximize relationships with strategic broker partners, setting clear expectations and objectives to drive revenue and profitability in the Mass Channel.

Customer Relationship Management

  • Cultivate and nurture strong relationships with buyers and key decision-makers, deeply understanding their strategic goals to position our brand as a category leader.
  • Expand customer engagement beyond the buyer level, building cross-functional partnerships within retail organizations (Marketing, Supply Chain, Finance) to drive incremental growth.
  • Serve as a trusted advisor, co-developing strategies with customers to deliver mutually beneficial business solutions and accelerate brand momentum.
  • Performs other projects as assigned.
  • Bachelors degree required; MBA preferred.
  • 5+ years of proven experience in a sales role within the Consumer Packaged Goods (CPG) industry; experience in food CPG strongly preferred.
  • Grocery account management experience is essential—Kroger/and or Albertsons account expertise is highly desirable.
  • Demonstrated success in developing and executing multi-channel sales strategies that fuel revenue growth.
  • Highly analytical mindset, with the ability to synthesize data into actionable insights that drive tangible business results.
  • Expertise in syndicated data platforms (Nielsen, IRI, SPINS) and a track record of utilizing insights to shape effective strategies.
  • Outstanding communication, negotiation, and presentation skills, with the ability to deliver high-impact sales narratives.
  • Deep knowledge of food retail industry trends, best practices, and consumer behavior insights.
  • Passionate about food, health, and wellness, with a strong connection to our mission and values.
  • Resilient, adaptable, and solutions-oriented, thriving in a fast-evolving, high-energy environment.
  • Ability to travel approximately 50% of the time.
  • A personal connection to the Simple Mills mission and a fervent desire to improve the food system to help people and the planet thrive.

Working at Simple Mills  

At Simple Mills, we’re not just building a brand—we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

    • Be a Change-Maker
      Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
    • Thrive in a Mission-Driven Community
      Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
    • A Workplace Where You Belong
      We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.
    • A Culture of Integrity and Impact
      We don’t just talk about doing good—we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.
    • Grow with People-First Leadership
      Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.
    • Continuous Learning & Development
      Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life. 

    • Competitive Compensation: This role offers a salary range of $120,000 to $140,000. 
    • Performance-Based Bonuses: Eligible for a quarterly sales bonus tied to sales performance, plus an annual bonus based on individual performance.
    • Comprehensive Health & Financial Benefits: Robust medical, dental, and vision plans, along with a 401(k) retirement plan to support your long-term financial security. 
    • Work-Life Flexibility: Enjoy the freedom to thrive both professionally and personally with unlimited PTO, Live Full Fridays (where afternoons are yours to recharge), and a three-week sabbatical after five years of service—because we believe your best work happens when you have the time to rest and refocus.
    • Health & Wellness Perks: Lifestyle stipends and exclusive product perks to enhance your well-being—because your health and happiness matter. 

We’re committed to taking care of our people—so you can focus on making an impact. 

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

  • Remote working may be considered for qualified candidates from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) if willing and able to travel regularly to the Chicago office. Sufficient internet access to support video conferencing required.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI 

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@simplemills.com. 

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What You Should Know About National Account Manager - Grocery, Simple Mills

Are you ready to take your career to the next level as a National Account Manager for Grocery at Simple Mills? At Simple Mills, we're on a mission to transform the way food is made, bringing nourishing products that are not only good for you but also delicious. As the face of our brand to key customers like Kroger and Albertsons, you'll play a crucial role in accelerating revenue growth and strengthening our market presence. You’ll leverage your strategic account management expertise and deep understanding of the grocery channel to meet ambitious sales targets and drive new distribution opportunities. Collaborating closely with our dynamic team, you’ll craft compelling, data-driven narratives that foster long-term partnerships and optimize our product placements across stores nationwide. Your role will also include tapping into insights from syndicated data tools to ensure our strategies aren't just imaginative but effective. With your analytical mindset, you'll help ensure our approach aligns with customer expectations while achieving corporate objectives. Plus, at Simple Mills, you'll be part of a vibrant community committed to positive change. Our values are rooted in integrity and impact, making this not just a job, but a chance to make a real difference in the food industry. If you're passionate about food and eager to grow in a supportive, mission-driven environment, we’d love to hear from you. Let's shape the future of food together!

Frequently Asked Questions (FAQs) for National Account Manager - Grocery Role at Simple Mills
What are the key responsibilities of a National Account Manager at Simple Mills?

The National Account Manager role at Simple Mills involves strategic account management where you'll be the primary contact for key grocery accounts like Kroger and Albertsons. You'll ensure ambitious sales targets are not only met but surpassed, leveraging data to craft growth-driven business plans and develop effective sales strategies that resonate with our mission-driven products. Your responsibilities encompass market expansion, relationship building, and collaborating with internal teams to align customer expectations with corporate goals.

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What qualifications are required for the National Account Manager position at Simple Mills?

To thrive as a National Account Manager at Simple Mills, candidates should possess a Bachelor's degree with an MBA preferred, and at least 5 years of proven experience in a sales role within the Consumer Packaged Goods (CPG) industry, particularly within food CPG. Strong experience managing grocery accounts, particularly with Kroger or Albertsons, is highly desired. Analytical skills and expertise in using data tools like Nielsen or IRI to inform sales strategies are critical for success.

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How does the National Account Manager at Simple Mills drive market expansion?

As the National Account Manager at Simple Mills, driving market expansion includes identifying and securing new distribution opportunities while refining pricing strategies and optimizing promotions to enhance product placement within key retail channels. You'll leverage data insights and work collaboratively across teams to ensure that your strategies align seamlessly with both customer needs and the broader corporate objectives of Simple Mills.

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What is the company culture like at Simple Mills for National Account Managers?

At Simple Mills, the company culture is vibrant and mission-driven, focused on transforming food systems while fostering diversity and inclusion. As a National Account Manager, you’ll find yourself in an empowering environment where your voice is heard and valued. The team is dedicated to mentoring and supporting your growth, ensuring that you can thrive both professionally and personally while contributing to meaningful change in the food industry.

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What benefits do National Account Managers receive at Simple Mills?

Simple Mills offers a competitive compensation package for National Account Managers, including a salary range of $120,000 to $140,000, performance-based bonuses, and robust health benefits. Employees also enjoy unlimited PTO, flexible working arrangements, and wellness perks designed to enhance overall well-being. The commitment to a supportive work-life balance allows you to focus on making a significant impact in your role and beyond.

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Common Interview Questions for National Account Manager - Grocery
How would you approach managing key accounts like Kroger and Albertsons?

In approaching key accounts like Kroger and Albertsons, it is important to first build a strong relationship with the decision-makers by understanding their strategic goals. I'd leverage my knowledge of market trends and client needs to craft tailored business plans that align with both parties' objectives, ensuring regular communication and adaptability.

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Can you provide an example of how you've used data to drive sales growth?

I once analyzed sales data from Nielsen and IRI to uncover consumer trends that indicated a shift toward healthier snack options. By developing targeted promotional strategies based on these insights, I was able to increase product placement in key retail spaces, which directly contributed to a significant sales increase and strengthened retailer partnerships.

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What sales strategies would you implement for the grocery channel?

For the grocery channel, I would implement a mix of promotional strategies, such as in-store displays, digital marketing initiatives, and strong relationships with buyers to ensure optimal product visibility. Additionally, tracking performance and adjusting strategies based on data insights would be key in maintaining competitiveness and driving revenue growth.

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How do you handle competitive pressure from other brands in the grocery sector?

Handling competitive pressure in the grocery sector requires staying informed about market trends and competitor strategies. By focusing on our unique value propositions and consistently communicating the benefits of our products, I would ensure that we maintain a competitive edge while fostering strong, trust-based relationships with our retail partners.

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Describe your experience working cross-functionally with other teams.

I have frequently collaborated with marketing, finance, and supply chain teams to ensure that account strategies are aligned with corporate goals. This cross-functional cooperation ensures that we are driving impactful omnichannel strategies that cater to customer needs while also optimizing resource allocation for maximum efficiency.

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What motivates you to work in the food and health sector?

My passion for food and health stems from a deep belief in the importance of nutrition for overall well-being. Being part of a brand like Simple Mills, which prioritizes simple, high-quality ingredients, gives me motivation and fulfillment as I feel I am contributing to improving the food system and promoting healthier lifestyles.

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How do you prioritize relationships with multiple customers and stakeholders?

Prioritizing relationships among multiple customers requires effective time management and a clear understanding of each client's unique needs. I utilize CRM tools to track interactions, ensure follow-ups are timely, and maintain a consistent communication flow that builds trust. This dedicated approach allows me to nurture relationships without sacrificing attention to any single account.

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Explain a challenging situation you've faced in account management and how you resolved it.

One challenging situation involved a sudden drop in sales from a key account. I immediately conducted a comprehensive analysis of market factors and engaged directly with the retailer to understand their concerns. By addressing their challenges through strategic promotional support and adjusting our product offerings, we regained their confidence and re-established sales growth.

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What techniques do you use to prepare presentations for key stakeholders?

When preparing presentations for key stakeholders, I focus on crafting compelling narratives that align data with a clear vision of potential outcomes. Using visualization techniques and storytelling can significantly enhance the presentation's impact, ensuring it captivates the audience while effectively communicating the core message.

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Why do you believe you are a good fit for Simple Mills?

I believe I am a great fit for Simple Mills due to my alignment with the company’s mission of transforming food production. My extensive experience in grocery account management, combined with a strong analytical mindset and passion for health and wellness, equips me to contribute effectively to the team while driving sales and fostering strong partnerships within the grocery sector.

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Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just nine years, the company has disrupted center-ais...

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DATE POSTED
April 1, 2025

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