Digital Content Producer

A Digital Content Producer at Eyewitness News is tasked with managing digital content across the website, app, and social media platforms. They write and publish engaging and timely stories, monitor news feeds for breaking stories, edit video and photos for use, and actively engage with the audience through comments and messages. Collaborating with reporters and photographers to enhance digital storytelling is also a crucial part of the role.

Candidates for the Digital Content Producer role at Eyewitness News should have strong news judgment and a solid understanding of journalistic ethics. They must be proficient in writing clearly and accurately in AP style and comfortable multitasking in a fast-paced environment. While prior newsroom or digital media experience is preferred, exceptional entry-level candidates with relevant educational backgrounds may also be considered.

Engagement with the community is a vital responsibility for the Digital Content Producer at Eyewitness News. They respond to viewer messages, handle comments on articles, and curate user-generated content to highlight community voices, ensuring the newsroom remains connected to its audience and addresses their interests and concerns effectively.

A Digital Content Producer at Eyewitness News will create a variety of content types, including web stories, push alerts, social media posts, and multimedia elements. Their work aims to keep the audience informed and engaged with timely information, particularly during breaking news, severe weather coverage, and other significant events that impact the community.

Eyewitness News, as part of Sinclair Broadcast Group, provides ample opportunities for career advancement for Digital Content Producers. Employees can leverage their experience to explore roles within the network's extensive range of stations while also enjoying a collaborative and innovative work culture that encourages personal and professional development.

When answering this question, emphasize your relevant experience in creating web stories, social media posts, or multimedia content. Highlight specific projects you've worked on and discuss the tools you used, demonstrating your aptitude for using digital platforms to engage viewers effectively.

Discuss your methods for sourcing news, such as monitoring reliable news feeds, social media, and direct sources. Explain your process for verifying content by cross-referencing with trusted outlets and a clear understanding of journalistic ethics ensure that you produce truthful and accurate reports.

Describe strategies like utilizing analytics to understand audience preferences, creating interactive social media content, and encouraging user-generated submissions. Emphasize how you would stay current with social media trends and adjust content accordingly to maximize engagement.

Stress the importance of time management and prioritization in your work. Provide examples of how you've successfully juggled multiple projects by using organizational tools or clear communication with team members to ensure deadlines are met without sacrificing quality.

Effective digital storytelling combines strong writing with multimedia elements to enhance the narrative. Discuss how engagement, clarity, and emotional appeal work together to reach and resonate with audiences across different platforms.

Share a specific instance where you received feedback on your work and how you used it to improve. Highlight your openness to learning and adapting, as well as the steps you took to implement changes based on the criticism.

Explain your understanding of SEO principles, including keyword usage, meta descriptions, and content structuring that enhance discoverability. Discuss how you apply social media best practices—like timing, audience analysis, and engagement strategies—in your content creation.

List tools or software you’ve used that are relevant to the role, such as content management systems, editing software, and analytics platforms. Provide insights into how these tools have helped you create and manage content more efficiently and effectively.

Discuss your methods for continuous learning, such as following industry news, participating in workshops, networking with professionals, or utilizing online resources. This highlights your commitment to staying informed and growing in your field.

Articulate your reasons for wanting to join Eyewitness News, focusing on your passion for local journalism and storytelling. Emphasize how their mission aligns with your values and your eagerness to contribute to the community's access to timely and relevant news.