Senior Manager, Programmatic & Native Advertising

The Senior Manager, Programmatic & Native Advertising at SmartAsset is responsible for overseeing the entire life cycle of programmatic and native campaigns. This includes strategy and execution, managing large media buys across platforms like DV360 and The Trade Desk, and optimizing for profitability. The role also involves conducting deep-dive performance analysis, collaborating with data science and engineering teams, and staying updated on industry trends. Essentially, the aim is to drive revenue growth through effective advertising strategies.

To qualify for the Senior Manager, Programmatic & Native Advertising position at SmartAsset, candidates should have at least 5 years of hands-on experience in programmatic and native advertising, with a proven track record of managing multi-million-dollar budgets. Strong analytical skills, proficiency in tools such as Excel, SQL, and Tableau, and a deep understanding of performance marketing metrics are crucial. Additionally, experience in crafting campaigns based on consumer psychology is a significant plus.

SmartAsset is committed to fostering the growth of its employees, including the Senior Manager, Programmatic & Native Advertising. The company provides professional development support and various growth opportunities to enhance skills and career advancement. This could include training programs, mentorship, and access to industry resources to ensure that employees stay at the forefront of the evolving ad tech landscape.

For the Senior Manager, Programmatic & Native Advertising role at SmartAsset, familiarity with ad platforms such as Yahoo DSP, The Trade Desk, and Google's DV360 is essential. Additionally, strong analytical capabilities using tools like SQL, Excel, and Tableau are crucial in making data-informed decisions. Understanding bidding strategies and tracking mechanisms within the programmatic advertising ecosystem will also be valuable in this role.

SmartAsset offers a competitive suite of benefits for the Senior Manager, Programmatic & Native Advertising position, including remote work flexibility, comprehensive medical, dental, and vision plans. Employees also receive life insurance, 401K options, equity packages, and generous paid time off. Additional perks such as a home office stipend and financial literacy mentoring programs enhance the overall employee experience, making SmartAsset a great place to work.

When answering this question, outline your familiarity with various programmatic advertising platforms, citing specific examples of campaigns you've managed. Highlight key performance indicators you focused on, how you optimized campaigns, and what results you achieved. Demonstrating a thorough understanding of these platforms will show your expertise.

In response to this question, discuss your strategies for allocating budgets effectively by addressing resource allocation, tracking spending, and when to optimize campaigns for maximum ROI. It's essential to mention specific tools or methods you use for budget tracking and forecasting.

You should emphasize key performance marketing metrics such as CPA (Cost Per Acquisition), CVR (Conversion Rate), and ROAS (Return on Ad Spend). Explain how these metrics influence your decision-making process and campaign strategies, providing concrete examples for clarity.

When detailing a successful campaign, structure your response using the STAR method (Situation, Task, Action, Result). Explain the context, your objectives, the strategies you implemented, and the outcomes, particularly concerning ROI and performance metrics.

Discuss your proactive approach to staying informed, such as following industry blogs, attending webinars, or participating in relevant conferences. Highlight any communities or networks you engage with to gain insights and share best practices.

When discussing audience segmentation, mention the tools and methodologies you employ to segment audiences effectively based on data analysis. Provide examples of how segmentation led to improved campaign outcomes and ROI.

Explain your systematic approach for diagnosing underperformance—actions like conducting analysis on various metrics, revisiting targeting strategies, or A/B testing different creatives. This shows your analytical skills and commitment to achieving campaign success.

To answer this effectively, describe your experimentation mindset: how you implement A/B tests, the metrics you track, and how you apply learnings from experiments to enhance future campaigns. This reflects your data-driven approach to marketing.

Discuss specific ad tech solutions you've utilized, explaining what makes them innovative or effective in optimizing campaigns. This shows your awareness of emerging solutions and their potential to drive results.

Share examples of how effective communication, setting common goals, and regular check-ins have facilitated your collaboration with teams like data science and engineering. This demonstrates your ability to work effectively in a team environment.