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SEO & Growth Marketing Specialist

Who we are 


Rezolve Ai (NASDAQ: RZLV), formerly GroupBy is redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, we empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions of GroupBy and Bluedot, Rezolve is accelerating innovation at the intersection of AI, commerce, and customer engagement.


Role Overview


Reporting to the VP, Marketing, we’re looking for a SEO & Growth Marketing Specialist to drive organic growth, optimize website performance, and enhance lead generation through data-driven SEO and growth strategies. This role will also be heavily focused on PPC campaign creation and management, ensuring optimal performance of paid search initiatives across platforms like Google Ads, Bing Ads, and social media advertising. You’ll play a critical role in increasing visibility, improving search rankings, and expanding our digital presence to reach enterprise retailers, distributors, and wholesalers.


Key Responsibilities
  • Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, LinkedIn Ads, and other paid channels to drive high-quality traffic and conversions
  • Perform ongoing PPC campaign analysis, bid adjustments, A/B testing, and budget optimization to maximize return on ad spend (ROAS)
  • Partner with the demand generation team to align SEO and PPC efforts with overall growth marketing initiatives.
  • Develop and execute a comprehensive SEO strategy, including technical SEO, on-page and off-page optimization, and content marketing
  • Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
  • Collaborate with content and product marketing teams to create high-performing, SEO-driven content
  • Optimize website structure, metadata, internal linking, and performance to enhance organic traffic
  • Monitor and analyze search rankings, website performance, and user behavior using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs
  • Drive conversion rate optimization (CRO) through A/B testing, user behavior insights, and website improvements.
  • Develop and implement link-building strategies to improve domain authority
  • Stay ahead of industry trends, algorithm updates, and best practices in SEO, PPC, and growth marketing
  • Report on key SEO, PPC, and organic growth metrics, providing insights and recommendations for continuous improvement


What You Have
  • 3+ years of experience in SEO, PPC, and growth marketing, preferably in B2B SaaS, ecommerce, or AI technology sectors
  • Strong knowledge of SEO best practices, Google ranking factors, and search algorithms
  • Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and paid media platforms
  • Proven experience in PPC campaign creation, bid strategy, and performance optimization
  • Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools
  • Ability to analyze data, generate insights, and develop actionable recommendations
  • Strong understanding of content marketing, link-building, and technical SEO
  • Experience with CRO, A/B testing, and growth experiments is a plus
  • Excellent communication skills and ability to collaborate cross-functionally
  • Passion for AI, ecommerce, and retail technology


Who You Are
  • Tenacious
  • Creative 
  • Curious
  • Articulate
  • Respectful
  • Coachable
  • Great listener
  • Passionate 
  • Authentic
  • Enthusiastic
  • Results Oriented
  • Familiar with start up life


Why Join Rezolve Ai?


- Be part of an innovative company at the forefront of AI-powered commerce

- Work with a dynamic and collaborative team shaping the future of retail

- Opportunity to make a significant impact on the company’s digital growth strategy

- Competitive salary, benefits, and career development opportunities

- Be part of a fast growing global company


Rezolve is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Rezolve are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Rezolve will not tolerate discrimination or harassment based on any of these characteristics. Rezolve encourages applicants of all ages. 

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$70000K
$90000K

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What You Should Know About SEO & Growth Marketing Specialist, GroupBy Inc

At Rezolve Ai, we’re on a mission to redefine retail through innovative AI solutions that enhance shopping experiences, and we’re looking for a dynamic SEO & Growth Marketing Specialist to join our team. Reporting to the VP of Marketing, you’ll lead the charge in driving organic growth and optimizing our website performance. This hybrid/remote role is perfect for someone who thrives on data-driven strategies and is eager to make a significant impact. Your responsibilities will include managing PPC campaigns across platforms like Google Ads and Bing Ads, conducting in-depth keyword research, and executing a comprehensive SEO strategy. Collaborating closely with our content and product marketing teams, you’ll help create high-performing content that resonates with enterprise retailers and distributors. You’ll have the autonomy to analyze trend data, offer actionable insights, and continuously enhance our digital presence. With a strong emphasis on performance metrics and conversion rate optimization, your expertise will help us navigate the evolving landscape of B2B SaaS and ecommerce. Join us at Rezolve Ai and become an integral part of our exciting journey towards the future of retail, where your creativity and results-oriented mindset will truly shine.

Frequently Asked Questions (FAQs) for SEO & Growth Marketing Specialist Role at GroupBy Inc
What does an SEO & Growth Marketing Specialist do at Rezolve Ai?

As an SEO & Growth Marketing Specialist at Rezolve Ai, you will be responsible for driving organic growth and optimizing website performance. Your role includes managing PPC campaigns, conducting keyword research, and ensuring effective alignment between SEO and PPC initiatives, all aimed at enhancing lead generation and digital presence for our brand.

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What qualifications are required for the SEO & Growth Marketing Specialist position at Rezolve Ai?

Candidates should possess at least 3 years of experience in SEO, PPC, and growth marketing, preferably in the B2B SaaS or ecommerce sectors. Proficiency in tools like Google Analytics, SEMrush, and Ahrefs is essential, along with a strong understanding of SEO best practices and data analysis.

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How does the SEO & Growth Marketing Specialist contribute to Rezolve Ai's digital strategy?

You will shape Rezolve Ai's digital marketing strategy by developing and executing comprehensive SEO and PPC plans. Your insights and data-driven strategies will directly enhance our online visibility and lead generation, positively impacting our growth within the AI-driven retail technology landscape.

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Can you elaborate on the PPC campaign management aspect of the SEO & Growth Marketing Specialist role at Rezolve Ai?

Absolutely! In this role, you will create, optimize, and analyze PPC campaigns across various platforms such as Google Ads and LinkedIn Ads. You'll perform bid adjustments, A/B testing, and budget optimization to ensure high conversion rates and maximize return on ad spend, all crucial for driving quality traffic to our site.

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What team will the SEO & Growth Marketing Specialist work with at Rezolve Ai?

You will collaborate extensively with cross-functional teams, including demand generation, content marketing, and product marketing. This collaboration will ensure that SEO and PPC efforts are aligned with overarching growth marketing initiatives, fostering a cohesive approach to digital strategy at Rezolve Ai.

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Common Interview Questions for SEO & Growth Marketing Specialist
What strategies do you use for effective SEO optimization?

When approaching SEO optimization, I prioritize technical SEO, keyword research, and content quality. I also focus on building backlinks and optimizing site structure to improve organic rankings, ensuring I stay updated on algorithm changes and best practices to maximize visibility.

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How do you measure the success of your PPC campaigns?

I measure PPC campaign success by monitoring key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). I also utilize A/B testing results to analyze performance and make data-driven adjustments to improve overall effectiveness.

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Can you discuss your experience with Google Analytics?

Yes, I've used Google Analytics extensively to track user behavior, set up conversion goals, and analyze traffic sources. This data helps inform my SEO and PPC strategies, allowing me to identify areas for improvement and measure the success of implemented changes.

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What is your approach to keyword research?

My approach to keyword research involves using tools like SEMrush and Ahrefs to identify high-value keywords that align with our target audience's search intent. I analyze search volume, competition, and trends to determine the best opportunities for content creation and optimization.

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How do you stay updated on SEO and PPC trends?

I stay updated on the latest SEO and PPC trends by following industry-leading blogs, attending webinars, and participating in online communities. Engaging with experts and keeping an eye on algorithm updates ensures that my strategies remain competitive and effective.

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What are the most important elements of an SEO strategy?

Key elements of an effective SEO strategy include comprehensive keyword research, on-page optimization, quality content creation, technical SEO, and robust link-building efforts. Monitoring performance and adapting to industry changes is also critical for maintaining success.

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Describe a time you significantly improved a campaign's performance.

In a previous role, I revamped our PPC strategy by analyzing keyword performance and optimizing ad copy. I also conducted A/B tests on landing pages, resulting in a 30% increase in conversion rates and demonstrating the importance of data-driven decision-making.

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How do you integrate SEO and PPC efforts?

Integrating SEO and PPC efforts involves ensuring that both strategies target the same audience and keywords. I collaborate closely with both teams to share insights and data, optimizing paid campaigns while using learnings from PPC to inform organic content strategy.

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What tools do you use for SEO analysis?

I leverage several tools for SEO analysis, including Google Analytics, Google Search Console, SEMrush, and Ahrefs. Each tool provides valuable insights into site performance, keyword rankings, and backlink profiles, helping me refine and optimize our strategies effectively.

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What would you consider to be your strongest skill as an SEO & Growth Marketing Specialist?

My strongest skill as an SEO & Growth Marketing Specialist is my ability to analyze data and derive actionable insights. I enjoy using data to inform strategies and continuously optimize campaigns for better performance, ensuring that our growth goals are met.

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GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions.

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Full-time, hybrid
DATE POSTED
March 21, 2025

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