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Vice President Global Marketing

For over 175 years, Leica Microsystems has helped shape the future by developing groundbreaking optical and digital solutions. As a global leader, we’re driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.

Leica Microsystems is one of the market leaders in the fields of microscopy, imaging, and analysis. We reveal the invisible and empower our customers to create a better and healthier world. Together with our customers, we transform scientific discovery. We empower surgeons to take well-informed decisions in life-changing procedures. We enable users to gain insights which help answer key questions concerning development and engineering. All of this is achieved with the combination of cutting-edge microscopes and AI-based image analysis.

Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight.

Leica Microsystems is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.

We currently offer the following position in our office in Boston (on site role)

Boston Innovation Hub, 230 city point, 230 3rd avenue, 4th Floor, Waltham, MA 02451

Vice President Marketing Leica Microsystems

Come join a fantastic team!

We are seeking a visionary and strategic Vice President of Global Marketing to spearhead our global marketing initiatives and make Marketing a highly differentiated and sustainable competitive advantage. This pivotal role is essential for driving brand recognition, thought leadership and customer engagement, and generate above market revenue growth across all our businesses and regions through innovative and forward-thinking strategies and strong aligned execution. You will be part of a broad international Commercial team reporting to Senior Vice President Commercial Operations and managing a global Marketing organization.

YOUR RESPONSIBILITIES

  • Support the development & drives execution of our Company strategy in line with our Vision & Mission. Develop and execute a comprehensive global marketing initiatives that align with the company’s overall business goals and emphasizes innovation.

  • Ensure consistent and compelling brand messaging and positioning across all markets to enhance brand equity. Build and maintain relationships with key stakeholders, partners, Key Opinion Leaders and agencies to enhance the company’s market presence and reputation

  • Identify new opportunities to build profitable market share and sustainable competitive advantage, creating value for new and existing customers

  • Oversee all digital marketing efforts leveraging our LSIG (Life Sciences Innovation Group) Platform, including SEO, SEM, social media, email campaigns, and content marketing, leveraging cutting-edge technologies and trends.

  • Build, mentor, and lead a diverse and inclusive high-performing global marketing team, fostering a culture of creativity, innovation, and excellence Drive continuous improvement across worldwide marketing processes and innovate customer value with new products and promotions with agile use of our Danaher Business System tools and mindset

  • Drive marketing strategies and programs with regional customization and execution to maximize lead generation and lead to opportunity conversion to meet targets. Collaborate with the regional commercial teams to size new opportunities and estimate early-stage requirements.

  • Develop and manage the global marketing budget, ensuring optimal allocation of resources

  • Contribute to M&A due diligences and integration efforts in line with divisional strategies.

YOUR PROFILE

  • Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred. Degree in Biology, Biochemistry preferred.

  • Experience: Proven experience (15+ years) in senior Commercial/Marketing/Sales Excellence leadership roles in the Life Sciences industry, preferably in a global organization, with demonstrated success in developing and executing global commercial and marketing strategies that drive business growth.

  • Strong understanding of commercial processes, digital marketing, social media, content marketing, and emerging marketing technologies.

  • The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals.

  • High experience in organizational transformation and change management.

  • Excellent analytical, planning, forecasting, budgeting/ Financing and strategic thinking abilities, with a data-driven and outcome-based approach to decision-making.

  • Strong communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.

  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

  • Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.

  • Broad marketing skill set including Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, e-ecommerce, strategy development and competitor assessment in a complex global environment.

  • Demonstrated evidence of success in both direct line leadership and highly matrixed environments.

  • Excellent communication and negotiation skills.

  • The ability to manage multiple, complex priorities within demanding timeframes.

  • Experience with lean / continuous improvement.

  • Experience with mergers, acquisitions and joint ventures.

This global position requires to travel globally (30-40% estimate).

GET MORE INSIGHT

Learn more about what we do and who we are by watching our company video “We Are Leica”:  https://www.youtube.com/watch?v=1zHmalqMXN4

Are you interested to discover new opportunities in an innovative, team-oriented environment?

Do apply online - we are looking forward to your application!

The salary range for this role is $ 310,000 to $340,000This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. 

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.

Average salary estimate

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$310000K
$340000K

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What You Should Know About Vice President Global Marketing, Danaher

Leica Microsystems, a leading innovator in optical and digital solutions for over 175 years, is looking for a Vice President of Global Marketing to join our team in Waltham, Massachusetts. In this dynamic role, you will lead global marketing initiatives that not only build brand recognition but also ensure customer engagement and accelerate revenue growth across all business sectors. Your vision will help to reinforce our commitment to delivering cutting-edge solutions that empower scientific discovery and improve human health. We are on the lookout for someone who is not just a marketing strategist but also a mentor who can lead a diverse team to foster creativity and excellence. As Vice President of Global Marketing, you'll develop and execute comprehensive initiatives that align with our corporate vision while utilizing innovative practices such as SEO, SEM, and digital content marketing. Your efforts will enhance our brand’s presence in the marketplace through compelling messaging and a deep understanding of customer needs. You will be part of a collaborative international team, overseeing marketing processes that drive continuous improvement and customer value. If you have 15+ years of proven leadership in the Life Sciences industry and a passion for transforming customer insights into actionable marketing strategies, we invite you to explore this exciting opportunity at Leica Microsystems, where together, we can shape the future of scientific advancement and healthcare solutions.

Frequently Asked Questions (FAQs) for Vice President Global Marketing Role at Danaher
What are the responsibilities of the Vice President Global Marketing at Leica Microsystems?

As the Vice President of Global Marketing at Leica Microsystems, you will be responsible for developing and executing comprehensive marketing strategies that align with the company’s vision and mission. This includes overseeing digital marketing efforts, crafting compelling brand messaging, leading a diverse marketing team, and identifying growth opportunities within the Life Sciences market. Your role will significantly impact brand recognition and customer engagement, making it essential for driving revenue growth.

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What qualifications are required for the Vice President Global Marketing position at Leica Microsystems?

To qualify for the Vice President Global Marketing role at Leica Microsystems, candidates should possess a Bachelor's degree in marketing or a related field, with an MBA preferred. Additionally, proven experience of at least 15 years in senior leadership roles within the Life Sciences industry is required, along with expertise in commercial processes, digital marketing, and strategic thinking. A background in biology or biochemistry is a plus.

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How does the Vice President Global Marketing contribute to customer engagement at Leica Microsystems?

The Vice President of Global Marketing directly contributes to customer engagement at Leica Microsystems by developing marketing strategies that resonate with target audiences. This involves crafting compelling narratives around product offerings, understanding customer pain points, and leveraging digital channels to maximize interaction. By building strong relationships with stakeholders and utilizing innovative marketing tactics, this role ensures that our customers feel valued and informed.

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What is the expected travel requirement for the Vice President Global Marketing at Leica Microsystems?

The Vice President of Global Marketing at Leica Microsystems is expected to travel globally approximately 30-40% of the time. This travel will support engagement with international teams, key opinion leaders, partners, and customers to ensure that marketing strategies are effectively localized and executed.

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What benefits are offered for the Vice President Global Marketing role at Leica Microsystems?

Leica Microsystems offers an attractive benefits package for the Vice President of Global Marketing role, including medical, dental, and vision insurance, a comprehensive 401(k) plan, and paid time off. The role also includes eligibility for performance-based bonuses, ensuring that employees are rewarded for their contributions to the company's success.

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Common Interview Questions for Vice President Global Marketing
How would you develop a global marketing strategy for Leica Microsystems?

When developing a global marketing strategy for Leica Microsystems, I would begin with thorough market research to understand customer needs in various regions. I would then align our strategy with the company's vision, focusing on innovation and digital marketing. Building relationships with key stakeholders and leveraging data-driven decisions will be crucial for execution.

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Can you describe your experience with digital marketing strategies?

My experience with digital marketing strategies includes managing SEO, SEM, and social media campaigns. At previous roles, I successfully introduced new digital initiatives that resulted in significant increases in lead generation and customer engagement, and I believe similar techniques can be employed at Leica Microsystems to boost our online presence.

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How do you approach team leadership in a diverse marketing environment?

In leading a diverse marketing team, I prioritize creating an inclusive culture that values creativity and collaboration. I ensure that all voices are heard and encourage innovative thinking. By leveraging individual strengths and fostering teamwork, I help drive the team's success toward meeting objectives.

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What methods do you use to measure the effectiveness of marketing campaigns?

To measure the effectiveness of marketing campaigns, I employ key performance indicators (KPIs) such as engagement rates, lead conversion, and sales growth. I also utilize analytics tools to track campaign performance in real-time, allowing for agile adjustments to improve outcomes.

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How would you ensure brand messaging is consistent across all channels?

To maintain consistent brand messaging across all channels, I would establish clear brand guidelines and ensure that all marketing materials adhere to them. Regular training and updates for the marketing team will help ensure understanding and alignment, and I would conduct audits to assess consistency.

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Can you discuss an innovative campaign you led in your previous role?

In my previous role, I led an innovative campaign that combined virtual reality with product demonstrations. This campaign created an immersive experience that allowed potential customers to interact with our products remotely, resulting in a substantial increase in engagement and inquiries.

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What role does data play in your decision-making process for marketing?

Data plays a central role in my decision-making process for marketing. I rely on analytics to understand market trends, customer behavior, and campaign performance. Utilizing a data-driven approach allows me to make informed decisions that maximize ROI and align with business goals.

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How do you stay updated on marketing trends and technologies?

I stay updated on marketing trends and technologies by attending industry conferences, participating in webinars, and following thought leaders on platforms like LinkedIn. Additionally, I am an active member of professional marketing organizations that provide insights into emerging tools and best practices.

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What strategies would you employ to foster collaboration between marketing and sales teams?

To foster collaboration between marketing and sales teams, I would implement regular cross-departmental meetings and joint goal-setting exercises. By establishing shared objectives and encouraging open communication, we can enhance alignment and ensure both teams are working towards the same goals.

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How do you handle tight deadlines and multiple priorities in a fast-paced environment?

In a fast-paced environment, I prioritize tasks based on strategic importance and use project management tools to track progress. I focus on clear communication with my team to delegate effectively, ensuring that deadlines are met without compromising the quality of our work.

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Our globally diverse team of 80,000 associates is united by our Shared Purpose—Helping Realize Life’s Potential. This Shared Purpose is at the core of our deep commitment to developing innovations in science and technology that make a difference i...

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DATE POSTED
March 27, 2025

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