Marketing Manager Italy

As a Marketing Manager at Smith+Nephew in Italy, you'll be responsible for implementing competitive strategies in the Advanced Wound Care sector, analyzing market competition and performance, coordinating with different departments, and fostering relationships with key stakeholders. You will also manage annual marketing plans, detect new business opportunities, and actively participate in professional forums to promote our innovations.

To qualify for the Marketing Manager position at Smith+Nephew in Milan, candidates should have a degree in Health Sciences, Business Management, Marketing, or a related field. A Master’s degree or equivalent experience is highly desirable. Additionally, previous experience in a similar role within the medical device sector is essential. Proficiency in both English and Italian is also required.

A successful Marketing Manager at Smith+Nephew Italy should possess strong communication and persuasion skills, a customer-oriented approach, and the ability to collaborate effectively. Personal leadership qualities, innovation, creativity, and an aptitude for relationship building with both internal teams and external stakeholders are also key competences for this role.

At Smith+Nephew, the Marketing Manager position offers a hybrid working environment, providing flexibility to balance professional and personal life. The company is committed to fostering inclusion and diversity, encouraging innovative thinking, and providing opportunities for continuous professional development and mentorship to help employees reach their full potential.

The Marketing Manager role at Smith+Nephew plays a critical role in advocating for Advanced Wound Care solutions, ultimately impacting better patient outcomes. By developing strategic marketing initiatives and collaborating with various teams, you will help expand the reach of innovative healthcare products and solidify Smith+Nephew’s commitment to creating the greatest good for society.

When answering this question, highlight specific instances where you developed successful marketing strategies in the medical device field, particularly in wound management. Discuss any quantitative results or feedback that showcased the impact of your strategies on sales or market growth.

In your response, mention how you identify competitors, analyze their strategies, and use that information to inform your own marketing decisions. Provide examples of tools or methodologies you use for accurate analysis and how that has led to successful marketing campaigns.

Discuss your approach to relationship-building, such as regular communication, participation in relevant forums, or personalized engagement strategies. Mention past experiences where strong relationships led to successful collaborations that benefited marketing objectives.

Provide a detailed example of a challenging marketing project, explaining the obstacles faced, your leadership skills, how you coordinated with teams, and the successful outcome. This showcases not only your problem-solving abilities but also your collaborative nature.

Talk about your mentoring philosophy, any structured training programs you've implemented, and how you ensure new team members feel equipped and confident in their roles. Examples of positive feedback or success stories can also enhance your answer.

Mention your commitment to continuous learning through industry publications, attending conferences, and participating in webinars. Highlight specific trends you've identified and how you utilized this knowledge in your previous roles.

Discuss the importance of communication tools, regular meetings, and fostering a culture of sharing ideas and feedback. Share a personal success story that illustrates how collaborative strategies led to better project outcomes.

Explain the key performance indicators (KPIs) you prioritize, such as sales growth, brand awareness, or lead generation. Mention past experiences where you successfully tracked these metrics and adjusted your strategies accordingly for continuous improvement.

In your response, provide an example of a time you employed creative thinking to overcome a challenge or launch a new product. Detail the impact that innovation had on the project and any recognition received.

Your answer should reflect your alignment with Smith+Nephew’s values and mission, emphasizing your passion for healthcare innovation, influence in the medical device space, and eagerness to contribute to a team dedicated to improving patient outcomes.