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Strategic Account Manager

Strategic Account Manager


Boston - hybrid or remote


About Snowplow


Snowplow, the global leader in customer data infrastructure (CDI) for AI, enables every organisation to own and unlock the value of its customer behavioural data.


The Snowplow CDI fuels AI-driven marketing, digital products and services, customer experiences and fraud detection, by enabling companies like Burberry, Strava, and AutoTrader to collect and manage real-time, structured and unstructured behavioral data governed in their cloud data platform.


With thousands of companies relying on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimise differentiated customer experiences, and detect fraud; we are at the forefront of transforming how data-driven organisations leverage their customer behavioral data.


Following our $40 million Series B funding led by global venture capital firm NEA, known for investments in Databricks, MongoDB, and Elastic, we are seeking creative and innovative individuals to help us shape the future of Snowplow.


The opportunity:


We are seeking a high impact Account Manager, Strategic Accounts to drive retention and growth across a portfolio of Snowplow’s strategic customer base. Strategic accounts include our US headquartered enterprises, select subsidiaries of the Global 2000, and high-potential start-ups and scale-ups.


This role reports to the Director of Strategic Accounts with a focus on the North American market and forging key relationships with our strategic customers. You will own your portfolio of accounts across the complete customer lifecycle. Being a horizontal platform, you will work creatively with Solutions Architects and Technical Account Managers to fully understand your customers’ business and technical challenges, and ensure that their Snowplow is meeting their needs.


You will help your customers to achieve and communicate business value derived from Snowplow, expand their use cases, drive championship across the customer organizations, and identify and pursue opportunities for expansion.


What you’ll be doing: 


● Collaborate with our customers in a highly strategic manner to quantify business value and ROI

● Solidify the organizational value of Snowplow, and help our key stakeholders communicate value 

● Grow our existing strategic customer base through cross and upsell e

● Successfully manage renewals and upsell cycles, focusing on mitigating risk, ensuring timely signature, and negotiating with procurement and finance teams

● Drive multi-year contract strategies across your customer base

● Be a trusted advisor and partner to your portfolio of accounts, driving trust and championship with senior leadership

● Develop and execute on a partner strategy to drive growth across your portfolio - including cloud data warehouses, technology partners, and systems integrators

● Deliver account management best practices: thorough account and territory planning, contract and procurement negotiation, discovery, champion-building etc.

● Collaborate closely with Marketing, Customer Success, Technical Account Management, and Product teams to align your account management planning and strategy with customer-wide objectives

● Employ Challenger sales methodologies and MEDDPICC framework to develop and execute plans that focus on customer retention and growth


We’d love to hear from you if you have:


● A minimum of 5 years experience in a similar role related to technical products

● A proven track record of over performance in individual contributor sales roles

● Experience applying Challenger sales methodologies and MEDDPICC strategically

● A creative approach to problem solving

● An entrepreneurial approach to territory planning and management

● An understanding of data analytics & cloud infrastructure would be highly advantageous


What We Offer You in Return:


💰 A competitive package

🏖 Unlimited PTO

🧘 Flexible working

✍️401k

🏥 Medical, dental and vision insurance

💻 MacBook and home office equipment allowance

📋Short & long term disability insurance




Snowplow is dedicated to building and supporting a brilliant, diverse and hugely inclusive team. We don't discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence.

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What You Should Know About Strategic Account Manager, Snowplow Analytics

Join Snowplow as a Strategic Account Manager in Boston, where you'll be at the forefront of the customer data revolution. In this role, you'll have the chance to make a real impact by driving retention and growth within a portfolio of our strategic customers. Working hybrid or remotely, you'll collaborate with esteemed organizations like Burberry and Strava to help them effectively harness and maximize their customer behavioral data. Your main focus will be on building strong relationships with US-based enterprises and select subsidiaries from the Global 2000. Leveraging your skills, you’ll not only manage client accounts but also ensure they receive the full value from Snowplow’s solutions throughout their entire customer journey. By collaborating with internal teams, you’ll address technical challenges and strategize on how to communicate business value, ultimately expanding use cases and driving growth. If you bring a minimum of 5 years of experience in a similar technical sales role and have knowledge of data analytics, along with a proven history of meeting or exceeding targets, we’d love to hear from you! Snowplow offers a competitive salary, unlimited PTO, and flexibility in your working arrangement, complementing our commitment to diversity and inclusivity. Join us and help shape the future of customer data infrastructure!

Frequently Asked Questions (FAQs) for Strategic Account Manager Role at Snowplow Analytics
What are the responsibilities of a Strategic Account Manager at Snowplow?

The Strategic Account Manager at Snowplow will drive retention and growth across a portfolio of strategic customers. Responsibilities include collaborating with clients to quantify business value, managing renewals and upsell cycles, and developing account management best practices. You'll work closely with internal teams to ensure customer satisfaction and alignment with their goals.

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What qualifications are necessary for the Strategic Account Manager position at Snowplow?

To qualify for the Strategic Account Manager role at Snowplow, candidates should have at least 5 years of experience in similar technical roles, with a proven track record in sales performance. Familiarity with Challenger sales methodologies and data analytics will be highly advantageous in effectively fulfilling the role.

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How does a Strategic Account Manager ensure customer satisfaction at Snowplow?

A Strategic Account Manager at Snowplow ensures customer satisfaction by acting as a trusted advisor, collaborating strategically with clients, identifying their needs, and addressing any technical challenges. Regular communication and a deep understanding of customer goals are essential for maintaining strong relationships.

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What is the work environment like for a Strategic Account Manager at Snowplow?

The work environment for a Strategic Account Manager at Snowplow is flexible, allowing for hybrid or remote work options. This flexibility is designed to accommodate a work-life balance while enabling collaboration with a diverse team dedicated to innovation in customer data infrastructure.

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What kind of growth opportunities can a Strategic Account Manager expect at Snowplow?

A Strategic Account Manager at Snowplow can expect significant growth opportunities, including the potential to expand their portfolio of accounts, drive multi-year contract strategies, and take on leadership roles within the sales team as the business grows and evolves.

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Common Interview Questions for Strategic Account Manager
How do you approach upselling and cross-selling in account management?

When answering this question, highlight your experience in understanding customer needs and your ability to align Snowplow's solutions with those needs. Discuss specific strategies you've used, such as data analysis to identify potential upsell opportunities and building relationships with key stakeholders.

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What experience do you have with Challenger sales methodologies?

Share specific examples of how you’ve applied Challenger sales techniques in past roles, explaining how this approach helps in challenging customers' thinking and ultimately drives better engagement. Emphasizing your outcomes from using this methodology will illustrate your thorough understanding.

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Describe a time you maintained a strong relationship with a difficult client.

Focus on a specific situation where you successfully navigated challenges with a client. Discuss the strategies you employed, such as active listening, empathy, and tailored solutions, and how you turned the relationship into a positive one.

Join Rise to see the full answer
How do you handle contract negotiations?

Discuss your approach to preparing for negotiations, such as understanding client objectives, market conditions, and Snowplow’s offerings. Stress the importance of building rapport and maintaining a win-win mindset during negotiations to ensure long-lasting partnerships.

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How do you quantify business value for clients?

Explain your method of gathering data on ROI and using metrics to demonstrate Snowplow's impact on the client’s business. Relate this to how you help clients communicate that value effectively across their organizations.

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What methods do you use to manage your accounts effectively?

Highlight your account management strategies, including regular check-ins, thorough account planning, and collaboration with internal teams to ensure that you’re meeting customer needs and staying aligned with their goals.

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Can you describe your experience with cloud data infrastructure?

Focus on any relevant experience you have with cloud data platforms and how that has informed your understanding of customer needs in this space. Mention specific technologies, tools, or projects you’ve worked on.

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What role does communication play in your account management strategy?

Discuss the importance of clear and consistent communication with clients, how you ensure they are kept in the loop, and the ways effective communication can prevent misunderstandings and foster trust.

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How do you utilize feedback from customers to improve your service?

Explain how you actively seek feedback from clients and use that information to adjust your approach or enhance service offerings. Share examples of how feedback has led to improvements in your account management practices at previous jobs.

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What do you feel is the biggest challenge facing a Strategic Account Manager today?

Discuss the dynamic nature of customer needs in technology and the importance of staying informed about industry trends. Emphasize how this requires adaptability and a proactive approach to problem-solving, which is essential for a role like Strategic Account Manager at Snowplow.

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Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application. The platform enables them to join their web analytics and other snowplow event data with 3rd party...

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Full-time, hybrid
DATE POSTED
March 25, 2025

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