CRM Retention Account Manager

As a CRM Retention Account Manager at Soar With Us, your primary responsibilities include formulating and executing email and SMS marketing strategies to enhance customer retention for e-commerce clients. You'll be tasked with strategizing, building, and launching campaigns on Klaviyo and managing your client portfolio while analyzing data to drive growth in returning customer revenue and customer lifetime value.

To qualify for the CRM Retention Account Manager position at Soar With Us, you need at least 2 years of experience in CRM or email marketing for high-level e-commerce brands. Familiarity with tools like Klaviyo, Shopify, and Triple Whale is essential, and previous agency experience is preferred. You should demonstrate an entrepreneurial spirit, attention to detail, and an ability to foster long-term client relationships.

A successful CRM Retention Account Manager at Soar With Us needs to possess strong problem-solving skills, exceptional attention to detail, and the ability to analyze data for effective decision-making. You should be proactive and adaptable, demonstrating an entrepreneurial mindset to tackle challenges while developing strong relationships with clients.

Soar With Us supports the growth and development of its CRM Retention Account Managers through ongoing mentorship from senior leadership, diverse project opportunities, and regular training sessions to refine skills in e-commerce advertising. This commitment to skill development is integral to our agency's philosophy and success.

As a CRM Retention Account Manager at Soar With Us, you can expect an excellent range of benefits, including competitive compensation, 26 days of paid holiday, opportunities for personal and professional development, and social activities to build camaraderie within the team. Our flexible, hybrid working model further enhances your work-life balance.

When developing a retention strategy for e-commerce clients, I begin by analyzing customer behavior data to understand purchasing patterns. Then, I formulate targeted email and SMS campaigns that resonate with those insights. Continuous A/B testing and optimization of campaigns allow for real-time adjustments, ultimately maximizing customer lifetime value.

In my previous roles, I've extensively used Klaviyo for segmenting audiences, triggering personalized emails, and analyzing campaign performance. My hands-on experience includes setting up flows that automate customer engagement to ensure that we keep our audience excited and informed about new products or promotions.

My approach to managing high-revenue e-commerce clients revolves around proactive communication and deep understanding. I maintain regular check-ins to ensure we’re aligned with their business objectives and consistently analyze data to provide actionable insights that help optimize their retention strategies.

To effectively manage multiple projects, I prioritize tasks based on urgency and impact. I use project management tools to track progress and ensure deadlines are met. Setting clear goals and regularly assessing which tasks align most closely with the clients' needs helps me stay organized and focused.

I ensure compliance with data protection regulations by staying updated on the latest legal guidelines and ensuring all email and SMS campaigns follow best practices. This includes obtaining explicit consent for communications and providing clear opt-out options to customers.

The key metrics I focus on include returning customer rates, customer lifetime value, and engagement rates such as open and click-through rates. Additionally, I analyze the effectiveness of different retention strategies to inform future campaign optimizations.

I stay updated with the latest trends in e-commerce marketing by subscribing to industry newsletters, attending webinars, and being actively involved in relevant professional networks. Engaging with thought leaders on platforms like LinkedIn also provides valuable insights into emerging strategies.

One notable retention campaign involved segmenting our audience based on their previous purchase behavior. We tailored specific email flows that offered personalized recommendations and incentives. The result was a 30% increase in returning customers over a three-month period, showcasing the effectiveness of targeted strategies.

Teamwork plays a crucial role in CRM campaigns as collaboration allows for the sharing of diverse ideas and expertise. By working closely with colleagues from various departments, we can create well-rounded strategies that resonate with customers, ensuring a unified approach towards achieving common goals.

Collecting and utilizing customer feedback is essential for improving retention strategies. I often implement surveys and analyze direct responses to understand customer needs better. This feedback informs future campaigns, helping us refine approaches and enhance customer satisfaction.