Job details

Director, Product Design, Invest

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

As a Director of Design for Invest, you will define and drive the vision for SoFi’s investing platform, shaping the way millions of people build their financial futures. This role requires deep experience in the investing space, with a strong understanding of retail investing, trading platforms, portfolio management, and wealth-building tools.

Your primary responsibility will be to lead and elevate design across SoFi Invest, ensuring that our products—including stock and options trading, automated investing, and more—are intuitive, compelling, and delightful. You’ll collaborate closely with product, engineering, and business leadership to identify opportunities, drive innovation, and set a high bar for craft and execution. Additionally, you’ll be responsible for connecting Invest with the broader SoFi ecosystem to create a seamless and cohesive member experience.

We are specifically looking for a leader with prior experience designing for investing or trading platforms. You should be comfortable navigating the complexity of financial markets, regulatory considerations, and investor behaviors to create experiences that are both sophisticated and accessible.

As a senior leader in Research & Design, you’ll play a key role in mentoring and growing design talent, establishing best practices, and contributing to a strong creative culture at SoFi. You’ll also work closely with design leadership across the company to ensure consistency and excellence across all of SoFi’s financial products.

SoFi’s ambitious plans for Invest will only be realized with the addition of great talent—starting with you.

What you’ll do:

Define the design strategy and vision for our Invest products
Collaborate with key partners including Product, Engineering, Business, Marketing & Ops
Strategize on roadmaps and priorities with key cross-functional leaders
Ensure strong design practices from concept to launch, resulting in high quality, polished launches
Model strong communication skills and ability to influence a diverse group of stakeholders
Leverage data and research investigations to build strong points of view on product direction
Collaborate directly with the Research & Design Leaders to ensure a coherent single SoFi experience, beyond your primary product & feature areas
Spearhead critical efforts in process, craft and execution
Mentor, inspire, and grow members of the larger Research & Design team

What you’ll need:

12+ years of experience successfully shipping products and features from start to finish
5+ years leading teams of designers
Proven experience designing for investing, trading, or wealth management platforms
Entrepreneurial mindset and passion for building a business
Able to effectively communicate design solutions to all audiences, inclusive of executive leadership & the C-suite
Strong project planning, time management, and collaboration skills
Able to deeply understand business goals and outcomes by leveraging the use of data analytics, user testing, and research to inform and validate design decisions and focus on constant improvement
Expert in best practices in UX, design, and information architecture across responsive Web, iOS & Android
Experience with current design tools (Figma, Adobe Creative Suite, etc.)
Experience working in an Agile development environment using tools like Jira and Confluence
A portfolio URL or PDF to submit with the application with examples of mobile and responsive web product design

Nice to have:

Experience working in both marketing and product design settings

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

What You Should Know About Director, Product Design, Invest, SoFi

As the Director of Product Design at SoFi, located in the vibrant city of Seattle, Washington, you'll be at the pinnacle of transforming how our members engage with financial services. This is not just any role; it's a unique opportunity to shape the future of investing for millions of consumers. Imagine driving the vision for our innovative investing platform, where your creativity and design prowess can build compelling user experiences that demystify investing and make it enjoyable for all. With over a decade’s worth of experience behind you, especially in crafting designs for investing or trading platforms, you’ll lead a talented team, setting high standards for design excellence. Beyond just aesthetics, you'll craft intuitive interfaces that facilitate trading, portfolio management, and wealth-building directly linked to our core mission. Collaborating across various teams, including engineering and product management, you’ll not only enhance product strategy but also ensure cohesion within the wider SoFi ecosystem. Your mentorship will empower team members, fostering a culture where design thinking flourishes. This role is your chance to combine your entrepreneurial spirit with your passion for financial technology, channeling both into creating impactful solutions that resonate with users. Are you ready to invest in your future and ours?

Frequently Asked Questions (FAQs) for Director, Product Design, Invest Role at SoFi

What are the key responsibilities of the Director, Product Design at SoFi?

The Director, Product Design at SoFi will primarily define the design strategy and vision for the Invest products. This includes collaborating with key partners from various departments, setting priorities with cross-functional leaders, and ensuring a seamless user experience for our financial services. They are also responsible for mentoring the design team and establishing best practices in product design.