Growth Manager, Audiobooks

As a Growth Manager, Audiobooks at Spotify, your main responsibilities include analyzing the European audiobooks market, developing growth tactics, and collaborating across teams for new market launches. You'll be expected to monitor performance in various markets, identify trends, and create actionable strategies that result in increased audience engagement and market share.

To apply for the Growth Manager, Audiobooks position at Spotify, you typically need at least four years of experience in a growth or strategy role. Familiarity with the audiobook industry is favored, and having a strong analytical mindset along with excellent communication skills is crucial for success in this role.

The Growth Manager, Audiobooks plays a vital role in the Audiobooks Growth Strategy team by acting as a knowledge hub for market trends and competitive analysis. You'll lead initiatives that shape strategic growth, ensuring that Spotify not only meets but exceeds its business objectives in promoting audiobooks and engaging users effectively.

Essential skills for a successful Growth Manager in the Audiobooks team at Spotify include strong analytical abilities, creativity in developing growth strategies, excellent communication skills, and hands-on project management. Additionally, being a self-starter who can implement changes and adaptations in real-time is key.

The work environment for the Growth Manager, Audiobooks at Spotify is dynamic and flexible. Based in London, the role offers a blend of in-office collaboration—2-3 times a week—and remote work, allowing for a balance that fosters productivity and innovation within the team.

When discussing your experience, focus on a specific product and detail the growth strategies you implemented. Describe your analytical approach, how you monitored key performance indicators, the challenges you faced, and the outcomes achieved, showcasing your impact on the product's success.

Demonstrate your analytical process by explaining how you assess market data and consumer insights. Discuss criteria you use to prioritize initiatives, such as potential impact, resource availability, and alignment with overall business goals. Share a relevant example if possible.

Discuss your experience with A/B testing and other methodologies to evaluate the effectiveness of growth strategies. Explain how you design experiments, analyze results, and iterate on strategies based on data insights, ensuring that you focus on both quantitative and qualitative data.

Highlight your communication skills by explaining your process for breaking down complex ideas into digestible concepts. Provide examples of how you adjust your communication style based on the audience and use visual aids or reports to support your presentations.

Mention specific analytics tools and software you’ve worked with, such as Google Analytics, Tableau, or specific CRM systems. Discuss how you utilize these tools to derive insights and inform your growth strategies, showcasing your technical proficiency.

Share a specific situation that showcases your problem-solving abilities. Discuss the challenge, your analysis, the solution you developed, and the results achieved. Emphasize your capacity for critical thinking and adaptability.

Explain your methods for staying informed—such as subscribing to industry publications, attending conferences, networking with peers, and utilizing social media. Highlight how this knowledge translates into actionable insights for your growth strategies.

Outline a structured approach, beginning with market research to understand local preferences. Discuss collaborating with local teams, setting KPIs for the launch, crafting targeted promotional strategies, and ensuring a feedback loop for continuous improvement.

Describe your experience in identifying and segmenting target audiences, using data-driven insights to craft tailored marketing strategies. Provide an example of how audience segmentation led to successful growth outcomes in a previous role.

This is an opportunity to express your passion for audiobooks and their impact on storytelling and education. Discuss how your professional growth aligns with Spotify’s mission and vision, and articulate your enthusiasm for contributing to a fun and innovative team.