Growth Operations Manager

As a Growth Operations Manager at Ground News, you'll be responsible for managing marketing attribution and performance reporting for influencer campaigns and paid ads. You'll analyze campaign data to uncover trends and provide actionable recommendations aimed at optimizing growth strategies. A huge part of your role involves answering key questions through tools like SQL, Python, and Google Analytics while pinpointing growth experiments that can enhance performance metrics and operational efficiency.

To apply for the Growth Operations Manager position at Ground News, candidates should ideally have at least 3 years of experience in analytics, growth operations, or a related data-focused role. Strong skills in SQL and Python are essential, alongside familiarity with marketing analytics platforms like Google Analytics, Amplitude, or Looker. An understanding of growth metrics (e.g., CPM, CTR, and conversion rates) is also crucial for success in this role.

The Growth Operations Manager role at Ground News contributes significantly to our mission of providing an unbiased news platform. Through data analysis and process optimization, you'll help us better understand our audience and refine our marketing strategies. Your insights will play a key role in fostering community engagement and ensuring that we maintain our commitment to transparent, ethical news consumption.

A Growth Operations Manager at Ground News will work with various analytical tools and software including SQL, Python, Google Analytics, and possibly others like Amplitude and Looker. Building internal tools and optimizing workflows will also involve Excel/Sheets, as well as CRM platforms and marketing automation tools as needed, to track performance and enhance conversion across our marketing channels.

Ground News fosters a collaborative and inclusive culture where diverse perspectives are valued. As a Growth Operations Manager, you’ll be part of a supportive team that encourages personal and professional growth. Our commitment to creating a harassment- and discrimination-free environment means you’ll feel empowered to share your ideas and contribute to our mission of delivering trustworthy news.

Certainly! In my previous role, I utilized SQL and Python to analyze performance data across multiple marketing campaigns. This experience taught me how to identify actionable insights by spotting trends and patterns within the data, thereby allowing me to make recommendations that improved our overall campaign effectiveness.

I prioritize growth experiments based on potential impact and feasibility. By assessing the metrics most relevant to our goals and considering the resources available, I can determine which experiments to pursue that are likely to yield the best results in the shortest timeframe.

I have extensive experience working with various marketing analytics platforms such as Google Analytics for web traffic analysis, Amplitude for user behavior tracking, and Looker for reporting. Each of these tools provides different insights and I utilize them to capture a comprehensive picture of our marketing performance.

One successful growth initiative I led involved optimizing our ad attribution models. I conducted a detailed analysis using SQL to clarify which channels were driving the most conversions, allowing us to allocate budget more effectively. This resulted in a 30% increase in overall campaign ROI within a quarter.

I ensure effective communication by regularly scheduling checkpoints with relevant teams, using tools like Slack for quick updates, and maintaining clear documentation of our processes and insights. By fostering a culture of transparency and collaboration, we can all stay aligned on growth goals.

Key metrics that I focus on include conversion rates, cost per acquisition (CPA), and customer lifetime value (CLV). These metrics provide a comprehensive view of how well our growth initiatives are performing and where we need to adjust our strategies.

I regularly engage with industry blogs, attend webinars, and participate in online forums related to growth operations. Networking with peers in the field also provides invaluable insights into best practices and emerging tools that can drive success.

Market research is crucial to understand our audience, competitors, and industry conditions. It helps inform our marketing strategies and identifies target markets for experimentation. By effectively aligning our messaging with audience needs, we can enhance engagement and conversion.

I view failure as an opportunity for learning. I would analyze the data to understand what went wrong, gather team insights, and document the findings. This analysis helps us to pivot our strategies and prevent similar issues in future experiments.

I admire Ground News’ mission to provide a balanced news perspective and engage readers in a thoughtful way. Being part of a team that values critical thinking and transparency resonates with my professional values, and I am excited to contribute to such a meaningful initiative while utilizing my growth operations expertise.