Senior Programmatic Account Manager, Strategic Partnerships - job 1 of 2

As a Senior Programmatic Account Manager at StackAdapt, your key responsibilities include serving as the primary contact for your portfolio of accounts, designing innovative campaign strategies, and ensuring campaign success by providing insights and optimizations based on performance metrics. You'll also consult clients on the StackAdapt DSP platform, manage upselling opportunities, and collaborate with cross-functional teams to drive client satisfaction and revenue growth.

To excel as a Senior Programmatic Account Manager at StackAdapt, candidates should have at least 6 years of experience in real-time bidding and programmatic expertise, including a solid understanding of DSPs and ad networks. Proficiency in running Google Ad Words and Facebook Ads as a self-serve user is crucial. Strong relationship management skills and the ability to communicate complex technical concepts are equally important for this role.

Succeeding as a Senior Programmatic Account Manager at StackAdapt requires excellent analytical abilities to optimize campaigns, strong communication skills for client consultations, and an understanding of the latest digital advertising trends. Additionally, having an entrepreneurial mindset, technical understanding of integrations, and the ability to collaborate across teams will enhance your effectiveness in this role.

Absolutely! At StackAdapt, we're committed to your professional development and fostering a culture of growth. The Senior Programmatic Account Manager position can lead to increased responsibilities, such as managing larger accounts or moving into leadership roles within our Strategic Partnerships & Alliances team. Our robust training programs and commitment to continuous education ensure you have the resources needed to advance your career.

StackAdapt offers a comprehensive benefits package for its Senior Programmatic Account Managers, including a competitive salary with a commission structure, RRSP/401K matching, three weeks of vacation plus additional personal care days, and health benefits from day one. You'll also have access to mental health resources, work-from-home reimbursements, a culture of inclusivity, and events that celebrate our team's diversity.

When designing a campaign strategy for clients, I start by thoroughly understanding their business objectives and target audience. I leverage my knowledge of StackAdapt's platform to create a tailored plan that aligns with their goals while considering the latest industry trends. Regular communication with my clients throughout the campaign ensures adjustments can be made to optimize performance.

I have over six years of experience in real-time bidding and programmatic media buying, where I have successfully managed campaigns across various platforms. I've utilized data-driven insights to enhance campaign performance, ensuring that clients receive the best return on investment possible. My familiarity with DSPs allows me to navigate and optimize campaigns effectively.

To ensure client satisfaction and retention, I prioritize consistent communication, providing regular insights on campaign performance and strategic recommendations. I also focus on proactive problem-solving and regularly seek feedback to gauge client needs. Building strong, trust-based relationships allows me to uncover additional opportunities and upsell solutions that benefit them.

When conveying technical concepts to clients, I focus on clarity and relatability by breaking down complex ideas into simple, easily digestible information. I use real-life examples and visual aids when possible, and I encourage clients to ask questions to ensure their understanding. This approach helps foster a collaborative and productive relationship.

One challenging campaign involved a brand with a tight deadline and limited budget. I collaborated closely with the client to identify the core KPIs, ran A/B tests to optimize ad placements, and adjusted targeting based on real-time performance data. By staying agile and committed to our goals, we not only met the campaign's deadlines but exceeded performance expectations.

I stay updated on the latest trends in digital advertising by regularly reading industry publications, attending webinars, and participating in relevant conferences. I also engage with thought leaders on social media and take advantage of training opportunities offered by my employer, which helps me stay ahead of changes and innovations in the field.

In a previous role, I noticed a client's campaigns were performing exceptionally well, exceeding the initial KPIs we had set. I proposed additional services that complemented their current strategy, such as video ads and retargeting campaigns. This not only increased their ad spend but also strengthened our partnership based on the enhanced results we delivered together.

I have extensive experience with third-party tag implementation and pixel creation, overseeing the entire process to ensure that tracking is set up correctly for effective campaign measurement. I work closely with technical teams to troubleshoot any issues that arise, ensuring that all metrics accurately reflect campaign performance for data-driven decisions.

I analyze campaign performance metrics by utilizing StackAdapt's reporting tools to gather data on impressions, clicks, conversions, and overall ROI. I regularly review this data to identify trends and insights that can inform future strategies. This analytical approach allows me to make informed recommendations and adjustments throughout the campaign lifecycle.

When conflicts arise regarding campaign outcomes, I take a collaborative approach by listening to the client's concerns and acknowledging their points. I rely on data to support my explanations and present potential solutions or adjustments to address the issues. Maintaining transparency and communication is key to resolving conflicts and reinforcing trust in our partnership.