Director, Events and Activations

The Director of Events and Activations at Stand Together is responsible for leading the strategic planning and execution of events across multiple domains, including music, sports, and entertainment. This role involves managing event workflows, collaborating with vendors, and ensuring that all activations not only meet but exceed expectations. The individual will also oversee budgeting, analyze ROI, and implement innovative strategies to elevate the overall impact of each event.

Candidates for the Director of Events and Activations position at Stand Together should possess 8-10 years of experience in event production, including a strong background in experiential and brand events. Additionally, a minimum of 5 years of management experience is required. Successful candidates will have excellent project management skills, a history of delivering measurable outcomes in event strategies, and the ability to thrive in a complex organization.

The Director of Events and Activations plays a crucial role at Stand Together by organizing events that harness the power of music, sports, and entertainment to drive social change. By creating memorable and impactful activations, the director helps raise awareness about various social issues and engages diverse audiences in contributing to solutions that the organization champions.

Essential skills for the Director of Events and Activations role include strong communication, project management, and leadership abilities. The ability to juggle multiple projects while ensuring seamless execution, a knack for innovative thinking, and the expertise to analyze event performance data are also vital in optimizing efforts and achieving Stand Together’s objectives.

At Stand Together, the Director of Events and Activations is positioned in a non-hierarchical environment that values personal development and innovation. Opportunities for advancement may include leading larger projects, mentoring other employees, and contributing to shaping the organization’s event strategies, all while playing a key role in driving societal change.

In answering this question, focus on your comprehensive process, emphasizing research, stakeholder collaboration, and aligning each event with the organization's mission and objectives. Discuss your project management techniques and how you ensure all elements are effectively orchestrated from inception to execution.

Provide a specific example that highlights your organizational skills and ability to prioritize tasks. Explain how you ensured all events received adequate attention, what metrics you used to measure success, and what you learned to improve future events.

Identify key performance metrics you use, such as attendance numbers, engagement levels, and ROI. Discuss how you analyze data post-event and share examples of insights that led to improvements in your subsequent projects.

Share a detailed story outlining the challenge faced, your thought process in developing solutions, and the ultimate outcome. Highlight your problem-solving skills and ability to stay calm under pressure.

Discuss your communication strategies, including regular check-ins, updates, and feedback channels you establish regarding the event planning process. Provide insights into how these practices build trust and lead to improved collaboration.

Talk about how you stay informed about industry trends and seek inspiration from various sources. Discuss specific instances where you've introduced new concepts that made a significant impact on the event's success.

Your response should reflect your understanding of engaging experiences for attendees. Discuss aspects like atmosphere, content relevance, participant involvement, and alignment with overarching goals.

Explain your approach to budget development, monitoring expenditures, and identifying cost-saving opportunities without compromising quality. Offer examples of how you've maintained financial accountability in previous event roles.

Share your philosophy on leadership and how you inspire and motivate your team during event planning and execution. Highlight how you foster a collaborative environment to achieve shared goals.

Express your passion for the organization's mission and values. Share personal or professional experiences that align with their goals, emphasizing how your background can contribute to driving impactful events that facilitate positive social change.