B2B Lifecycle Marketing Manager (Ironwall)

As a B2B Lifecycle Marketing Manager at Ironwall, your primary responsibilities include executing email campaigns for lead generation, nurturing leads through targeted messaging, and coordinating with the Event Marketing Manager for webinars and trade shows. You'll also design email marketing strategies focusing on automation, conduct A/B testing, and analyze campaign performance to optimize outcomes. Collaborating closely with data analytics and engineering teams will ensure improved reporting and segmentation, enabling a more effective sales funnel.

To be considered for the B2B Lifecycle Marketing Manager role at Ironwall, you'll need at least 3 years of experience in digital marketing, specifically focusing on B2B email marketing and automation. Proficiency with CRM tools, particularly Active Campaign and Salesforce, is crucial. Strong analytical skills to assess performance, excellent project management abilities, and stellar written and verbal communication skills in English are also essential for success in this role.

At Ironwall, the work environment is dynamic and innovative, promoting collaboration and creativity. You'll be part of a supportive team that values professional development through learning opportunities and health and wellness initiatives. The company encourages a healthy work-life balance through a 3+2 hybrid model, offering flexibility along with a Work From Anywhere (WFA) policy, allowing you to work from any part of the world while contributing to our mission.

Ironwall is committed to fostering your growth as a B2B Lifecycle Marketing Manager by investing in your professional development. You’ll have access to learning time, online courses, conferences, and books to enhance your skills. This commitment not only empowers you but also strengthens the team and the company's marketing strategies, ensuring continuous improvement and innovation in our work.

As a B2B Lifecycle Marketing Manager at Ironwall, you can expect a range of benefits designed to support your well-being and professional endeavors. These include health insurance, online workouts, a sports card, public transport compensation, and even premium Surfshark accounts for enhanced online security for you and your family. We also emphasize community and celebrations, offering unique traditions and team-building experiences to foster a strong team spirit.

When answering this question, emphasize specific examples of email marketing automation tools you’ve used, such as Active Campaign or Salesforce. Discuss how you've developed workflows, managed lead nurturing campaigns, and the results you achieved through automated strategies.

Highlight your process for designing A/B tests, including what variables you typically test, such as subject lines, call-to-action placements, or content formats. Mention how you analyze results and implement changes based on what you learn to optimize engagement rates.

Provide a specific example of a successful digital marketing campaign you've managed, detailing your role, the strategy applied, and the measurable outcomes. Discuss how you adapted tactics based on data and feedback to achieve your goals.

Explain your understanding of the B2B sales cycle and how you tailor communications and content for different stages. Share any tools or methods you use to manage lead scoring and segmentation to enhance engagement and conversions.

Discuss the key metrics you monitor to evaluate campaign effectiveness, such as open rates, click-through rates, and conversion rates. Talk about how you collect and analyze data, and how you use insights to inform future strategies.

Describe your experience working with sales, content, design, and data analytics teams. Highlight how you coordinate efforts, share insights, and work collaboratively to ensure a cohesive marketing strategy that aligns with company goals.

For this question, you should highlight aspects such as topic selection, audience engagement, content delivery, and follow-up. Mention how you’ve approached planning and executing webinars, including promoting the event and tracking attendee engagement.

Share your methods for staying informed, such as following industry blogs, participating in webinars, and networking with other professionals. Discuss any specific resources you find particularly insightful for B2B marketing trends.

Discuss the concept of lead scoring and why it's important in B2B marketing. Explain how you would apply lead scoring techniques to prioritize leads based on engagement and likelihood to convert.

Emphasize the importance of data in shaping your marketing strategies. Discuss how you collect data, analyze it to understand customer behavior, and use findings to refine your marketing tactics for better performance.