As a Customer Marketing Manager at Wagmo, your primary responsibilities will involve enhancing customer engagement through strategic B2B marketing initiatives. You'll develop multi-channel marketing programs, partnering closely with the Customer Success Team. Your role will also include creating customized enablement materials for employers, executing campaigns to boost appreciation during open enrollment periods, and analyzing performance metrics to optimize strategies. This dynamic position not only requires a strategic mindset but also hands-on execution to ensure Wagmo's benefits reach employees effectively.

To apply for the Customer Marketing Manager role at Wagmo, candidates should ideally possess over 5 years of experience in customer or partner marketing, particularly in B2B or B2B2C environments. A strong foundation in account-based marketing (ABM), partner enablement, and proficiency in executing multi-channel marketing strategies are crucial. Additionally, effective writing and communication skills, along with a strong analytical mindset to interpret data and measure marketing success, are essential qualifications for this position.

Wagmo is committed to empowering its Customer Marketing Manager through a collaborative and innovative environment. You’ll work closely with various teams, particularly Customer Success, to ensure you have the resources and insights needed to succeed. The role also involves substantial creative freedom to develop and execute marketing strategies, allowing for personal growth and professional impact. Plus, with regular company-wide events and a unique blend of flexibility and autonomy, Wagmo prioritizes a supportive culture for all team members.

At Wagmo, the work culture is vibrant, supportive, and dog-friendly! As a Customer Marketing Manager, you’ll thrive in an atmosphere that prioritizes authenticity and encourages collaboration across teams. With an emphasis on performance over pedigree, the company fosters an environment where all ideas are valued, and egos are left at the door. You’ll be part of a rapidly growing startup focused on solving real problems while enjoying the lighter side of work—after all, we hang out with dogs while we do it!

In the role of Customer Marketing Manager at Wagmo, you’ll be responsible for executing marketing strategies across various channels to maximize engagement and adoption. This includes direct mail, webinars, paid media, and organizing employee benefits fairs. You'll develop year-round marketing campaigns targeting B2B audiences to enhance awareness and education about Wagmo's offerings, ensuring our products reach employees effectively during significant periods such as open enrollment.

Highlight your past roles in customer or partner marketing, especially in B2B environments. Discuss specific campaigns you've led or contributed to, emphasizing your strategic thinking and hands-on execution. Mention any relevant successes, like increased engagement or adoption rates, to showcase your impact.

Talk about the metrics you focus on, such as engagement rates, conversion rates, and overall ROI. Emphasize your analytical mindset and mention specific tools or analytics platforms you use to track performance. Also, explain how you iterate on strategies based on data insights to improve future campaigns.

Share a detailed account of a campaign where you utilized multiple channels effectively, such as email, webinars, and social media. Highlight how you integrated these channels to create a cohesive message, and discuss the positive outcomes you achieved, reinforcing your ability to execute across different platforms.

Emphasize the importance of teamwork, especially between marketing and customer success teams. Share examples of how collaboration can enhance campaign effectiveness, such as using customer feedback to tailor marketing messages or coordinating with sales to align on targeting efforts.

Discuss your strategies for staying informed about industry developments, such as subscribing to industry publications, attending webinars, or participating in marketing communities. Mention any recent trends you've identified and how they might influence your marketing strategies at Wagmo.

Choose a challenging situation where your marketing initiative faced obstacles, such as low engagement or unexpected budget constraints. Explain your problem-solving approach, what adjustments you made, and the eventual success you achieved, showcasing your resilience and adaptability.

Talk about your creative process for content creation, including understanding your target audience, using data to inform messaging, and employing storytelling techniques. Provide examples of past content pieces that resonated well with your audience and contributed to campaign success.

Discuss your approach to project management, such as using prioritization frameworks or project management tools. Explain how you assess project urgency and importance and how you communicate with your team to ensure alignment on priorities.

Share your techniques for creating effective enablement materials, such as guides or toolkits, that empower partners to promote products. Emphasize the importance of clear communication and training sessions to ensure partners feel equipped to deliver impactful marketing.

Express your love for the pet industry and your belief in the mission that Wagmo stands for. Share how you identify with the company's values and how your marketing expertise can help amplify that mission, driving positive change in the lives of pets and their families.