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Senior Engagement Strategist/Associate Director (Pharma agency required)

About Avalere Health


Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.


Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.


We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity,  SenseMaking allows us to  transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.


We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.


The Associate Director/Sr. Engagement Strategist is responsible for developing and managing strategic deliverables for clients. This role involves overseeing and executing the day-to-day engagement needs of the business, requiring both strategic and executional expertise. 

 


What you'll do:
  • Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
  • Develop omni-channel engagement plans, personas, journey maps, ecosystems ad activation brief
  • Experience developing content and tactical strategies for various omin-channels such as website, display, social and CRM and point of care.
  • Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
  • Collaborate and co-create with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
  • Leverage customer data and insights to design engagement strategies that enhance customer experience.
  • Present engagement results to executive leadership to demonstrate the impact of strategies.
  • Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results.
  • Stay current with industry trends, best practices, and emerging technologies related to customer engagement.
  • Embrace a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies


About you:
  • Must have Patient/DTC experience
  • Experience as a lead Engagement Strategist
  • 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
  • Relevant category and launch experience
  • Experience utilizing strategic tools for analysis
  • Superb and persuasive communications skills, both written and verbal
  • Adept at storytelling
  • Bachelor's degree


$105,000 - $125,000 a year

What we can offer


Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.


At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.


We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.


We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits. 


We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.

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Average salary estimate

$115000 / YEARLY (est.)
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$105000K
$125000K

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What You Should Know About Senior Engagement Strategist/Associate Director (Pharma agency required), Avalere Health

As a Senior Engagement Strategist/Associate Director at Avalere Health, you'll be at the forefront of shaping transformative strategies that optimize patient engagement. Our mission at Avalere is simple yet profound: to make EVERY PATIENT POSSIBLE. You’ll play a pivotal role in developing and managing strategic initiatives that not only align with our clients’ objectives but also dramatically enhance patient experiences across various channels. With a rich history of empowering healthcare and pharmaceutical firms, we are seeking someone with your expertise to create omni-channel engagement plans, develop insightful customer personas, and drive strategies that elevate medical narratives through your superb storytelling ability. You'll collaborate with a passionate team, leveraging your 8+ years of experience in strategic planning within a healthcare environment. Embracing our unique SenseMaking model, your strategic insights can turn challenges into actionable pathways, leading to meaningful outcomes. We value your ability to communicate ideas effectively and optimize engagement based on data-driven insights. Join us in our mission to revolutionize healthcare by ensuring no patient is left behind, and take pride in being part of a diverse and innovative culture that encourages growth and continuous improvement.

Frequently Asked Questions (FAQs) for Senior Engagement Strategist/Associate Director (Pharma agency required) Role at Avalere Health
What are the responsibilities of a Senior Engagement Strategist at Avalere Health?

The Senior Engagement Strategist at Avalere Health is responsible for developing and managing strategic deliverables tailored to client needs. This includes creating customer engagement strategies that align with business objectives, developing omni-channel engagement plans, and presenting ideas effectively to clients and internal teams. Your role will also involve collaborating with various departments to drive consistent engagement initiatives and leveraging customer insights to enhance experiences.

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What qualifications are required for the Senior Engagement Strategist position at Avalere Health?

To be considered for the Senior Engagement Strategist role at Avalere Health, candidates should have at least 8 years of strategic planning or marketing experience specifically within a healthcare or pharmaceutical advertising agency context. Experience in Patient/DTC strategies is crucial, alongside a Bachelor's degree. Strong communication skills and the ability to leverage strategic tools for analysis are key qualifications for this role.

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What type of experience is beneficial for a Senior Engagement Strategist at Avalere Health?

For the Senior Engagement Strategist position at Avalere Health, experience in developing content and tactical strategies across various channels such as social media, websites, and CRM is highly beneficial. Knowledge of healthcare and pharma industry best practices, along with experience in launching relevant campaigns, will also be advantageous in tackling the complexities of patient engagement.

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How does Avalere Health support the growth of its Senior Engagement Strategist?

Avalere Health is dedicated to the professional growth of its Senior Engagement Strategist by offering a personalized learning approach that equips employees with necessary training and tools. The company fosters a people-led culture that encourages employees to think differently and solve complex healthcare challenges, thereby providing opportunities for career advancement.

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What is the salary range for a Senior Engagement Strategist at Avalere Health?

The salary range for the Senior Engagement Strategist position at Avalere Health is between $105,000 and $125,000 a year. This competitive compensation reflects the level of expertise and strategic insight expected to drive meaningful patient engagement initiatives within the organization.

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Common Interview Questions for Senior Engagement Strategist/Associate Director (Pharma agency required)
Can you describe your experience with omni-channel engagement strategies?

In answering this question, highlight your previous roles where you've designed engagement strategies that cover various channels. Discuss specific campaigns you've worked on, the tools you used, and the impact these strategies had on patient engagement.

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What methods do you use to analyze customer data for engagement planning?

Explain your approach to data analysis, emphasizing any specific tools and methodologies you've employed to gather insights. Illustrate how these data points informed your engagement strategies and led to improved patient outcomes.

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How have you communicated strategic ideas to diverse stakeholders?

Share examples of past experiences where you successfully communicated complex ideas to different audiences. Discuss the techniques you used to ensure clarity and foster collaboration, such as using visual aids or adapting your language to suit various stakeholder needs.

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What do you believe is the biggest challenge in patient engagement today?

Your answer should reflect a thoughtful understanding of the current landscape in healthcare. Discuss specific hurdles such as access to information or health literacy that affect patient engagement, along with suggestions on how to overcome these challenges.

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Can you give an example of a successful campaign you led?

Provide details about a particular campaign, including your role, the objectives, execution, and results achieved. Highlight what made the campaign successful and any lessons learned for future initiatives.

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How do you ensure alignment across teams when developing engagement strategies?

Discuss your collaborative approach and tools or frameworks that facilitate cross-functional alignment. Illustrate the importance of regular communication and feedback loops in ensuring marketing and engagement efforts are cohesive.

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What trends do you see impacting patient engagement in the healthcare industry?

Stay informed about emerging trends and articulate your perspective. Consider discussing technology advancements, personalized healthcare approaches, or regulatory changes impacting patient engagement strategies.

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Describe a time you had to overcome a significant obstacle in a project.

Be specific about the challenge faced, your approach to mitigating it, and the final outcome. This showcases your problem-solving ability and resilience in a fast-paced agency environment.

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How do you stay updated on industry best practices?

Mention the resources you utilize, such as journals, webinars, or professional associations. Emphasize the importance of continuous learning and adaptation in your strategy development process.

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What role does storytelling play in your engagement strategies?

Discuss how storytelling can enhance engagement and inform strategies. Provide examples of how you've integrated storytelling into campaigns to strengthen emotional connections with patients and stakeholders.

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We imagine new possibilities for a healthier world. The future of health is fast paced and complex, demanding a different approach. We engage our collective force alongside our partners to address this challenge. Our knowledge and expertise across...

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Full-time, remote
DATE POSTED
March 14, 2025

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