Senior Alliance Partner Marketing Manager (Network API)

As a Senior Alliance Partner Marketing Manager at Vonage, your key responsibilities include designing and executing the Alliance go-to-market strategy, engaging with top strategic cloud partners, and developing marketing enablement programs that promote our offerings effectively. You’ll also manage Marketplace/AppExchange listings and craft compelling messaging that resonates with target audiences.

To apply for the Senior Alliance Partner Marketing Manager position at Vonage, candidates should possess at least 5 years of experience in Software/SaaS/CPaaS marketing, especially dealing with hyperscalers and technology partners. Strong strategic and analytical skills are essential, along with excellent communication abilities. An MBA is a plus but not mandatory.

The Senior Alliance Partner Marketing Manager role at Vonage is integral to partner marketing through building strong relationships with strategic partners and developing joint-marketing campaigns that align with business objectives. This effort directly influences new revenue opportunities while enhancing Vonage’s presence in the market.

Experience working with hyperscalers, technology partners, ISVs, and distribution networks is beneficial for the Senior Alliance Partner Marketing Manager role at Vonage. Familiarity with the AWS and Google ecosystems will provide a competitive edge in understanding the dynamics of the market.

Success in the Senior Alliance Partner Marketing Manager position at Vonage requires strong interpersonal skills for effective collaboration, the ability to manage and optimize marketing strategies, and a deep understanding of how to engage various stakeholders within the tech ecosystem. Additionally, proficiency in tools like Salesforce and Tableau is advantageous.

In answering this question, focus on specific partnerships you’ve developed, how you nurtured those relationships, and what strategies you implemented to ensure mutual success. Highlight collaboration and the impact on business outcomes.

Share your step-by-step process, emphasizing research, stakeholder engagement, goal setting, and execution. Mention any tools or frameworks you use that might apply to the Senior Alliance Partner Marketing Manager role.

Discuss tools like Salesforce, Tableau, or any marketing analytics platforms you’re familiar with. Explain how you leverage data to inform decisions and optimize marketing strategies, particularly in an alliance context.

Express how clear communication, regular meetings, and shared goals can foster alignment among teams. Provide examples where you successfully led cross-functional initiatives.

Detail a specific campaign, including the goals, partnerships involved, strategies employed, and outcomes achieved. Emphasize your role and the creative aspects that made it successful.

Talk about the importance of understanding each stakeholder's needs and how you tailor your messaging and approach in a way that resonates with their priorities. Highlight any successful engagements from your past experience.

Explain your approach to conflict resolution, emphasizing active listening, negotiation skills, and finding common ground to ensure all parties navigate disagreements productively.

Share a relevant experience that showcases your agility and problem-solving skills. Focus on how you prioritized tasks and communicated changes to relevant teams effectively.

Discuss how you utilize data analysis to inform targeting decisions, measure campaign effectiveness, and iterate on marketing strategies based on insights. Data-driven decision-making is key for a Senior Alliance Partner Marketing Manager.

Talk about your approach to relationship management. This might include regular check-ins, understanding partner goals, delivering value, and building trust over time through consistent communication and successful outcomes.