Paid Social Specialist - job 1 of 2

As a Paid Social Specialist at Jellyfish, your primary responsibilities include managing daily digital media paid social campaigns, focusing on achieving revenue and profit growth while staying within set budget goals. You will implement and optimize campaigns across major social networks, routinely analyze performance metrics, and identify strategic opportunities for improvement. Collaboration with internal and client service teams to ensure seamless execution of work is also a key part of your role.

To qualify for the Paid Social Specialist position at Jellyfish, you should possess at least two years of experience managing paid social accounts, particularly on platforms like Meta, TikTok, and LinkedIn. Familiarity with conversion campaigns, e-commerce, and branding is essential. Desirable qualifications also include certifications in Meta media buying and tools like GA4 or Adobe Analytics.

At Jellyfish, supporting your professional growth is a top priority. As a Paid Social Specialist, you will have access to LinkedIn Learning, allowing you to take unlimited online courses tailored to your interests and career goals. Additionally, you will be encouraged to take ownership of your work environment and continually seek opportunities for learning and development.

Working as a Paid Social Specialist at Jellyfish comes with a range of benefits, including health insurance that covers visual and dental plans, a savings fund where both you and Jellyfish contribute 5% of your monthly income, and the flexibility to work remotely up to 60% of the time. This ensures a balance between your professional responsibilities and personal life.

Jellyfish is an attractive employer for a Paid Social Specialist due to its strong commitment to diversity, collaboration, and innovation. The company empowers employees to contribute uniquely to the digital marketing landscape, all while ensuring personal fulfillment and growth. With a focus on meaningful work, you can be part of a supportive culture that values your contributions.

In answering this question, focus on specific platforms where you have managed campaigns and detail the types of ads you created, the target audiences you utilized, and the results you achieved. Highlight any experience with budget management and strategic planning to illustrate your effectiveness in the role.

When discussing measurement, emphasize your familiarity with key performance indicators (KPIs) such as engagement rates, conversion rates, and return on ad spend. Share specific tools or platforms you’ve used for tracking metrics and give examples of how you’ve adjusted campaigns based on performance data.

Discuss your approach to optimization, including A/B testing, analyzing audience engagement, and adjusting bidding strategies. Mention any analytics tools you use for this purpose and provide examples where your optimizations directly impacted campaign performance.

In your response, select a specific campaign and outline the challenges faced, such as tight budgets or underperforming ads. Explain the steps you took to diagnose and address these issues, such as reallocating budgets or refining target audiences, and the positive outcomes that followed.

Mention your methods for staying current, such as following industry blogs, participating in webinars, and networking with other professionals. Discuss how this knowledge has directly influenced your campaigns and decision-making processes.

In answering this question, list the tools you've used, such as Facebook Ads Manager or TikTok Ads. Talk about what you like about these tools and how they have contributed to your ability to manage campaigns effectively and achieve their goals.

Highlight your familiarity with various platforms like Meta, TikTok, LinkedIn, and others. Discuss how your approach may differ across platforms based on their unique audience behavior and advertising options, and provide examples of campaigns you’ve conducted on each.

Discuss your methods for defining target audiences and the data-driven approaches you implement for segmentation. Provide examples of how precise targeting has improved the performance of your campaigns.

Describe your approach to communication and transparency with clients. Share how you present performance data, welcome feedback, and make adjustments based on their expectations, ensuring to emphasize the importance of building strong relationships.

Explain how creativity enhances your campaigns, perhaps by discussing the importance of storytelling, engaging visuals, and innovative strategies. Provide examples of how creative elements led to successful outcomes in past campaigns.