Graphic Designer - Performance Creative

As a Graphic Designer - Performance Creative at Tinuiti, you'll engage in a variety of responsibilities. This includes collaborating with art directors and performance marketers to develop creative strategies that align with client goals. You'll design performance-driven visual assets for both paid and organic media, ensuring that your creations are not only aesthetically appealing but also meet specific KPIs. Additionally, you’ll contribute to brainstorming sessions and mentor junior designers, all while staying up-to-date with the latest design trends.

To qualify for the Graphic Designer - Performance Creative role at Tinuiti, candidates should have at least 3 years of graphic design experience, showcasing a portfolio that demonstrates strategic and high-performance design solutions. Proficiency in Figma and the Adobe Suite, including Premiere and After Effects, is essential. Candidates also need a strong understanding of typography, layout principles, and brand identity, alongside excellent communication skills for presenting concepts to clients and stakeholders.

At Tinuiti, growth opportunities for a Graphic Designer - Performance Creative are abundant. You'll not only have the chance to work alongside talented professionals in the marketing field but will also be encouraged to take ownership of your projects and grow your creative skills. With a culture that promotes learning and mentorship, you can expand your expertise, gain exposure to varied projects, and even mentor junior designers, all while contributing to the agency’s innovative initiatives.

Tinuiti places a strong emphasis on creating a positive work culture for all its employees, including Graphic Designers. Our core values center around growing happiness, unleashing greatness, and inspiring innovation. We're a fully remote team, offering unlimited PTO, flexible work environments, and various wellness benefits. Our culture encourages collaboration, creativity, and continuous learning, making it a fantastic place for designers to thrive and express their creative potential.

The hiring salary range for the Graphic Designer - Performance Creative position at Tinuiti is between $60,000 and $70,000. This is complemented by a discretionary performance bonus of up to 8% of the base salary. Compensation is determined through interviews and the review of each candidate's education, experience, and skills, ensuring a fair and competitive package aligned with market standards.

Absolutely! As a Graphic Designer, my process begins with understanding the client's objectives and the target audience. I conduct research on current design trends and competitor strategies before brainstorming ideas. After sketching initial concepts, I create digital mockups and solicit feedback from my team. Finally, I refine the designs based on input and ensure they align with the brand’s identity.

I view constructive criticism as an invaluable part of the creative process. When receiving feedback, I listen carefully and aim to understand the perspectives being shared. I reflect on how that feedback aligns with the project goals, and I’m willing to make adjustments to enhance the design. It’s all about collaboration, and I appreciate input that helps me grow.

I prefer using Figma for collaborative projects due to its real-time editing features, which facilitate team input and feedback. The Adobe Suite, particularly Photoshop and After Effects, is also vital for high-quality visual asset production and animation. These tools allow me to bring my creative ideas to life effectively, ensuring the final outcome meets our performance goals.

One project I’m proud of involved redesigning a digital campaign for a client that was struggling with engagement. By analyzing performance data and redesigning visual assets to better connect with the audience, we saw a 40% increase in engagement metrics after the refresh. It showcased how strategic design can deliver measurable results.

To ensure that my designs remain on-brand, I start by thoroughly understanding the brand guidelines and target audience. I consistently reference the brand’s color palette, typography, and visual style throughout the design process. Additionally, I collaborate closely with cross-functional teams to ensure that every design decision aligns with the overall brand narrative.

I'm comfortable creating motion graphics, particularly GIFs and animated banners, designed to enhance campaign effectiveness. Using After Effects, I bring static designs to life, ensuring they align with the campaign’s performance goals. I believe motion graphics can significantly increase audience engagement and retention, which is why I prioritize them in my design toolkit.

I keep up with design trends by following industry-leading websites, attending webinars, and participating in design communities. Regularly engaging with fellow designers and reviewing design platforms like Behance and Dribbble also provides valuable insights into emerging styles and techniques. Continuous learning is vital to stay ahead in the ever-evolving landscape of graphic design.

In a recent project, I collaborated closely with the marketing team to launch a social media campaign. By integrating their insights about audience behavior and preferences into the design, we developed visuals that resonated well with our target demographic, leading to a significant increase in click-through rates. The collaboration reinforced how essential interdepartmental communication is to our success.

I prioritize multiple projects by assessing deadlines, complexity, and potential impact. I create a project timeline that outlines key milestones and dedicate time blocks for each design task. When unexpected challenges arise, I remain flexible and communicate with my team to redistribute tasks if necessary, ensuring we meet deadlines without compromising quality.

In a performance-driven environment, a designer’s role goes beyond aesthetics; it’s about influencing consumer behavior and meeting business objectives. A designer must understand marketing principles and KPIs, using creativity to develop visuals that not only attract attention but also drive conversions and foster engagement. This alignment between design and strategy is essential for successful campaigns.